Hubspot Marketing
MARCH 20, 2023
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
Zumvu
MARCH 20, 2023
WhatsApp Business can be a vital marketing and customer service tool for businesses. Using WhatsApp Business can give you a competitive edge. Many of its features are great for businesses.
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Digital Marketer
MARCH 20, 2023
Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision is a comprehensive framework with extensive knowledge and AI-driven insights that empower you to dive deep into the world of marketing.
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
MARCH 20, 2023
We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion rate and revenue? Not exactly.
Hubspot Marketing
MARCH 20, 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MARCH 20, 2023
Looking for effective ways to promote and sell your products on Instagram? Want to leverage Instagram's native tools to increase sales and attract more customers? In this article, you’ll discover actionable tips for selling products on Instagram. Organic Methods for Promoting and Selling on Instagram Do you want to sell products via feed content, Stories, […] The post From Likes to Sales: Using Instagram to Boost Your Business appeared first on Social Media Examiner.
Search Engine Journal
MARCH 20, 2023
Google explains why it's recommended to combine multiple structured data into one script The post Google Explains Why Sites Should Combine Structured Data appeared first on Search Engine Journal.
Sprout Social
MARCH 20, 2023
Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.
Hootsuite
MARCH 20, 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Practical eCommerce - Marketing
MARCH 20, 2023
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony? The post Retail Media Should be Data Thrifty appeared first on Practical Ecommerce.
Hootsuite
MARCH 20, 2023
Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 billion people ? That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. Savvy marketers know to keep one eye on the bottom line and look for ways to save businesses money.
Martech
MARCH 20, 2023
Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The demise of third-party cookies makes this separation more intolerable. In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points.
Hootsuite
MARCH 20, 2023
If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
MARCH 20, 2023
We are entering the "second quantum revolution" and marketers need to begin to understand its future implications.
Search Engine Journal
MARCH 20, 2023
Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.
Martech
MARCH 20, 2023
The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?
CMO Network
MARCH 20, 2023
Having a baby, buying a home, and retiring are all major life events that bring stress and uncertainty. Knowing this, USAA follows a “Life Events” strategy to design end-to-end experiences around these major events.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MARCH 20, 2023
Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief
Search Engine Land
MARCH 20, 2023
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth.
Litmus
MARCH 20, 2023
Can you believe it’s already the end of Q1?! The first quarter of the year always seems to fly by (for me at least), and it’s got me reflecting on how I distribute my time, energy—and attention. Speaking of attention: did you know the average amount of time readers spend with an email is only 8.97 seconds ? That’s not much time at all, considering the average was 13.4 seconds in 2018.
Rock Content
MARCH 20, 2023
Content marketing is the key to creating and maintaining your business’s online presence. Without it, your website, blog, or social media channels are like single grains of sand on an endless beach. At the heart of content marketing is content creation. You can’t have a successful content marketing strategy without the right, quality content, served to your audience at the right time.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
MARCH 20, 2023
Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming , as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is a screenshot of one of many queries that triggers the Bing Chat answer in Bing Search: What happens.
CMO Network
MARCH 20, 2023
The company’s leadership sees its mass and reach not as a complication, but as an opportunity, says Bigalke.
Search Engine Land
MARCH 20, 2023
rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit.
Marketing Sherpa
MARCH 20, 2023
In the MEC200 LiveClass and MEC300 LiveClass for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel, we got a few questions in the chat. I’ll use this blog post to provide some resources to help you with those questions as you prepare for our next LiveClass on Wednesday What is Customer Theory?
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
MARCH 20, 2023
To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running PPC campaigns, you are contending with this concept and many other factors outside your control.
Neil Patel
MARCH 20, 2023
You know the phrase by Benjamin Franklin that goes, “Time is money”? Well, a slow average page load time is like losing money. You don’t like the sound of that, do you? Customers are demanding faster websites, especially on mobile. A slow page speed will cost you traffic and sales conversions. Studies show that a page that takes longer than six seconds to load loses about 1 of every 2 visitors.
Customers.ai
MARCH 20, 2023
Are you tired of sending the same old sales prospecting emails and not getting any responses? Well, you’re in luck! In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses.
CMO Network
MARCH 20, 2023
Futurum Principal Analyst, Daniel Newman looks at Microsoft Office 365 Copilot and talks about how he sees it helping out organizations today and how he expects it to shake-out in the future. While it is early days for generative AI, Microsoft, Google, Meta, and more are pushing innovation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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