The CMO Survey

SEPTEMBER 4, 2024

The post Five Essentials for Marketing Performance Measurement Systems appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Aspiration Marketing

SEPTEMBER 4, 2024

Have you ever dreamt of sharing your knowledge, passions, or interview skills with a global audience? Podcasts are a fantastic way to do just that! They're a powerful and versatile medium that allows you to connect with listeners on a deeper level than traditional media. However, getting started can be a challenge. Fortunately, this blog will tell you everything you need to know to launch your podcast.

Product 264

Product Content Marketing Marketing Marketers 264

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy 120

Marketing Strategy Whitepaper Finance Transform 120

Buffer Marketing

SEPTEMBER 4, 2024

I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to digitize the boxes of printed photos gathering dust in their basement.

Transform 109

Transform Education Management Customer 109

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Promotion 124

Promotion Advertising Advertisers Marketing Strategy 124

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 107

eCommerce Shoppers Marketing Automation Platform Price 107

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.

Food 85

Food User-Generated Advertising Advertisers 85

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

Price 78

Price Law Health Transform 78

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

Retail 74

Retail Advertisers Advertising Market Trends 74

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Welcome Software

SEPTEMBER 4, 2024

Where do you fall on the AI (Artificial Intelligence) spectrum? Are you losing sleep about losing your job to AI? Are you panicking reading this wondering if this was written by an AI bot who knows just a little too much about you? (Full disclosure; this article was written by a real human, although that’s probably what you would expect an AI bot to say if you were already skeptical).

Market Research 59

Market Research Marketing Marketers Market Trends 59

Search Engine Land

SEPTEMBER 4, 2024

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.

Advertising 73

Advertising Advertisers 73

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Law 124

Law Branding Marketing Marketers 124

Search Engine Land

SEPTEMBER 4, 2024

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display.

SEO 86

SEO 86

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Zumvu

SEPTEMBER 4, 2024

The restaurant industry, which encompasses everything from restaurants and bars to food trucks and cafes, is a notoriously difficult one. A lot goes into managing these businesses—creating a menu, setting up online and offline bookings, processing reservations, taking orders, accepting payments, hiring and paying employees, etc.

Management 98

Management Food 98

SMA Marketing

SEPTEMBER 4, 2024

Optimizing for search intent is a powerful strategy that can significantly enhance your SEO efforts. You can improve your rankings, increase engagement, and boost conversions by aligning your content with what users are searching for. In this video, Ryan breaks down the process and provides real-world examples to illustrate the impact of search intent analysis.

SEO 52

SEO 52

Zumvu

SEPTEMBER 4, 2024

In today's fast-paced world, we often juggle various aspects of life, from managing a business to addressing unexpected events. This article will guide you through some practical areas of concern: food delivery, setting up an LLC, acquiring tactical gear, and managing funeral expenses.

Management 52

Management Food 52

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

Analytics 117

Analytics Customer Acquisition Education Communications 117

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Land

SEPTEMBER 4, 2024

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.

User-Generated 98

User-Generated Transform SEO Search Marketers 98