Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. So, where can you find email design inspiration and examples for new strategy, copy, design, and development ideas?

Place 86

Place Pharmaceutical Retail Email Marketing 86

Search Engine Land

JANUARY 23, 2024

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. The employees making those calls are members of the sales team, not support, according to a Google spokesperson.

Advertising 120

Advertising Advertisers Communications Product 120

Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

User-Generated 117

User-Generated Promotion Management Communications 117

Search Engine Land

JANUARY 23, 2024

Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the past decade. Yes, things change.

SEO 118

SEO User-Generated Entertainment Product 118

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

JANUARY 23, 2024

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer.

Affiliate Marketing 113

Affiliate Marketing SEO Education Analytics 113

Search Engine Land

JANUARY 23, 2024

Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-compliant GDPR Consent Banners. Why we care. Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. Action needed. If Google detects a violation, it will send an email pinpointing the problem and a deadline for fixing it.

User-Generated 116

User-Generated Performance Marketing Management Search Marketers 116

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial for achieving successful campaign outcomes.

Advertising 115

Advertising Advertisers Search Marketers Marketing 115

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Branding 109

Branding Transform User-Generated Communications 109

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands.

Advertising 106

Advertising Advertisers Shipping Marketing Mix 106

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

eCommerce 100

eCommerce Price Shoppers Customer 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

JANUARY 23, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Ads New LinkedIn Measurement Suite LinkedIn introduced new measurement features to help business-to-business (B2B) marketers overcome challenges related to attribution and […] The post LinkedIn Updates: Ad Measurement, Newsletters, Premium Features, and More appeared first o

Marketing 91

Marketing Marketers Social Media Marketing 91

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 96

B2C Analytics Management Customer 96

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. So it’s no surprise that the vast majority of brands send email campaigns at least once per week : To keep your audience engaged and make your content memorable , you need to choose a newsletter software tool that makes it easy to design beautiful, high-e

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

Rock Content

JANUARY 23, 2024

In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.

Customer Journey 89

Customer Journey User-Generated Customer Acquisition Education 89

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 82

Shoppers Customer loyalty Advertising Advertisers 82

Content Marketing Institute

JANUARY 23, 2024

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

Management 88

Management Product 88

InTouch Marketing

JANUARY 23, 2024

Marketing is the lifeblood of your small business. If you’re looking to grow your customer base, increase revenue, or simply grow brand awareness, a savvy marketing strategy is critical.

Marketing 74

Marketing Marketers Marketing Strategy Branding 74

Set Up

JANUARY 23, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the perfect fit.

Food 59

Food Education Price Branding 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Fractional CMO

JANUARY 23, 2024

Videos have always been used to educate, communicate, and market. As per the American author Allen Klein , “It has been said that 80% of what people learn is visual.” According to Adobe , 67% of consumers think it’s important for brands to adjust content based on current context automatically. We are beyond delighted to have Potion as our technology partner, which brings out the best of both worlds with its personalized videos, AI-driven outreach, video prospecting, and video Email.

Education 52

Education Communications Branding CRM 52

Zumvu

JANUARY 23, 2024

Want to learn how to use social media to grow business? Discover effective strategies to reach your customers on social media and drive remarkable success.

Customer 52

Customer 52

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? It’s the single most important goal held by almost everyone from marketing to sales to engineering to data teams. Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done.

Transform 45

Transform Customer Shipping Customer Journey 45

Zumvu

JANUARY 23, 2024

In the heavily active and busy world of digital marketing, Influencer Marketing has appeared as a powerful strategy to connect with target audiences.

Influencer Marketing 52

Influencer Marketing Marketing Strategy Marketing Marketers 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Welcome Software

JANUARY 23, 2024

Optimizely Experiment's automatic sample ratio mismatch (SRM) detection delivers peace of mind to experimenters. It reduces a user’s exposure time to bad experiences by rapidly detecting any experiment deterioration. This deterioration is caused by unexpected imbalances of visitors to a variation in an experiment. Most importantly, this auto SRM detection empowers product managers, marketers, engineers, and experimentation teams to confidently launch more experiments.

Health 40

Health Shipping Energy Succession Management 40

Aspiration Marketing

JANUARY 23, 2024

It can be challenging to juggle your marketing and e-commerce efforts without the right help, so where do you turn to? With the HubSpot Shopify integration, you can unify your data, automate campaigns, and manage leads like a pro.

Management 45

Management Marketing Marketers 45

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? It’s the single most important goal held by almost everyone from marketing to sales to engineering to data teams. Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done.

Transform 40

Transform Customer Shipping Customer Journey 40

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla

Transform 132

Transform Analytics Key Performance Indicator User-Generated 132

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Welcome Software

JANUARY 23, 2024

When you go out there to build a product, you want people to use it. As per userpilot , only 17% of users actually use the SaaS products they’re given. Fewer people using your product means they'll miss out on seeing the value of your product and are unlikely to renew their subscription. So, building a great product and finding the market fit is essential in any product development lifecycle.

Product 40

Product Food User-Generated Manufacturing 40

Sprout Social

JANUARY 23, 2024

Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. While they may not be as popular as they are on other platforms, they’re still very effective if you use them correctly.

Fashion 119

Fashion Food Analytics Promotion 119

Welcome Software

JANUARY 23, 2024

When you go out there to build a product, you want people to use it. As per userpilot , only 17% of users actually use the SaaS products they’re given. Fewer people using your product means they'll miss out on seeing the value of your product and are unlikely to renew their subscription. So, building a great product and finding the market fit is essential in any product development lifecycle.

Product 40

Product Food User-Generated Manufacturing 40

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent.

CRM 84

CRM User-Generated Marketing Marketers 84

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding