The Next CMO
MARCH 14, 2023
Marketers should be very familiar with reporting. It's an essential part of your role and duties to show the performance of your marketing efforts. There are many approaches to marketing reporting, which can vary depending on the organization.
Aspiration Marketing
MARCH 14, 2023
Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites. However, the world of SEO is constantly evolving, with new trends and best practices emerging regularly.
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Jeff Bullas
MARCH 14, 2023
Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK. The affiliate marketing programs in this article are the easiest ones to use and feature products that are among the easiest to get clicks for. So first, let’s ensure you know exactly what affiliate marketing is and how it works.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” Curious as to what value it provides, I downloaded the app and began to experiment. At first glance, it looked like a Snapchat lens, where you can overlay virtual clothing, jewelry, hats and other fashion accessories over your image via your mobile phone’s camera.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Orbit Media Studios
MARCH 14, 2023
Social media management is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? What social media channel is bringing visitors to the site? What are they doing?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MARCH 14, 2023
According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.
Sprout Social
MARCH 14, 2023
If you’re building a content marketing strategy, you’re probably looking at blogging first. Blogs give you the opportunity to go in-depth on a topic. So you can provide value to your audience and establish your expertise in the field at the same time. That said, writing great blog posts consistently can be a bit of a challenge, especially if you’re new to it.
Neil Patel
MARCH 14, 2023
In today’s digital age, social media has become an integral part of our daily lives. It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?
AWeber
MARCH 14, 2023
With over 2.6 billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. As a video content creator, you probably already know a consistent presence on YouTube can help you engage with customers, promote special offers and build brand awareness.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Social Media Examiner
MARCH 14, 2023
Are you using LinkedIn Creator Mode? Is your content reaching the right prospects? In this article, you’ll discover how to use LinkedIn Creator Mode Analytics to assess your posts and improve your reach. #1: How to Access LinkedIn Creator Analytics As of December 2022, LinkedIn’s updated Creator Analytics is available for all personal profiles. To […] The post LinkedIn Creator Mode Analytics: Understanding Your Content Performance appeared first on Social Media Examiner.
Scoop.it!
MARCH 14, 2023
Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Apart from being a powerful channel for generating new business opportunities, content marketing comes with another big advantage — it’s 62% less expensive than traditional marketing.
Hootsuite
MARCH 14, 2023
Home cinematographers of the past had it so easy. Sure, they may not have had all the fun filters and editing tools that live in our phones today, but distribution back in the day was a no-brainer. Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form.
Content Marketing Institute
MARCH 14, 2023
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Practical eCommerce - Marketing
MARCH 14, 2023
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers. The post Study: Klaviyo, Text Messaging Drives DTC Ecommerce appeared first on Practical Ecommerce.
Hubspot Marketing
MARCH 14, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is on pause, Meta will focus on advertising within Reels with the hopes of developing a revenue share model which is currently being tested on Facebook.
Litmus
MARCH 14, 2023
Okay, so you’ve got people opening your email. Your designs wow, your headlines compel , your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big challenge is engagement. Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features fo
Hubspot Marketing
MARCH 14, 2023
ChatGPT has skyrocketed in popularity — it grew to 1M users in just five days. ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? Conversational AI vs.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
MARCH 14, 2023
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now Available In ChatGPT & Bing appeared first on Search Engine Journal.
Martech
MARCH 14, 2023
The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023. “The Momentive board voted unanimously in favor of the transaction,” said David Ebersman, chair of the Momentive board of directors, in a statement.
Search Engine Journal
MARCH 14, 2023
Zero search volume keywords are worth going after, but only if they're relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.
Martech
MARCH 14, 2023
This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Jason have been available to generate email sequences, this is the first to use OpenAI’s ChatGPT technology. The new Jason AI is available to existing Reply.io customers and as a 14-day trial.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
MARCH 14, 2023
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking appeared first on Search Engine Journal.
yorCMO
MARCH 14, 2023
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding. The post Championing Client Experience – Chad Person appeared first on yorCMO.
Search Engine Journal
MARCH 14, 2023
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.
Martech
MARCH 14, 2023
Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5 billion valuation of Qualtrics.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Journal
MARCH 14, 2023
Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on Search Engine Journal.
Martech
MARCH 14, 2023
What did you think of the ads that ran during the Big Game? Did any stand out to you? If you’re looking for a more detailed evaluation of the ads, DISQO’s got you covered. Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. They’ve analyzed the top performers, key themes, and implications for future campaigns — all backed by real-world data.
Search Engine Journal
MARCH 14, 2023
Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China's version of TikTok. The post TikTok Introduces STEM Feed: Safe, Educational Content For Teens appeared first on Search Engine Journal.
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