The Next CMO
MARCH 14, 2023
Marketers should be very familiar with reporting. It's an essential part of your role and duties to show the performance of your marketing efforts. There are many approaches to marketing reporting, which can vary depending on the organization.
Jeff Bullas
MARCH 14, 2023
Affiliate marketing is quickly becoming a very popular way for beginner and budding entrepreneurs to make money online. If you don’t know much about affiliate marketing, that’s OK.
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Aspiration Marketing
MARCH 14, 2023
Search Engine Optimization (SEO) is critical to any digital marketing strategy.
AWeber
MARCH 14, 2023
With over 2.6 billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
Litmus
MARCH 14, 2023
Okay, so you’ve got people opening your email. Your designs wow, your headlines compel , your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right? Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle.
yorCMO
MARCH 14, 2023
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 14, 2023
Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” ” Curious as to what value it provides, I downloaded the app and began to experiment.
Search Engine Journal
MARCH 14, 2023
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks. The post OpenAI Releases GPT-4: Now Available In ChatGPT & Bing appeared first on Search Engine Journal. News Tools
Litmus
MARCH 14, 2023
If you look after an email program, you’ve probably been asked: “ Can we just send another email?” As daunting as this question may be, it should come as no surprise!
Content Marketing Institute
MARCH 14, 2023
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading → Company News
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Practical eCommerce
MARCH 14, 2023
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers. The post Study: Klaviyo, Text Messaging Drives DTC Ecommerce appeared first on Practical Ecommerce. Email Marketing
Martech
MARCH 14, 2023
This article was co-authored by Nicole Greene. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. The tool challenges the one trait humans always thought they would have over machines — creativity.
CMO Network
MARCH 14, 2023
Over a decade ago, Charlotte’s Web created the CBD category and despite a roller coaster in the market, they remain the category leader today. As the category leader, they view it as their job to educate the industry and the general public on the benefits of CBD.
Search Engine Journal
MARCH 14, 2023
Learn how you can configure Google Analytics 4 to track offline conversions, such as phone calls, and use CallRail to uncover hidden data. The post Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking appeared first on Search Engine Journal.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
CMO Network
MARCH 14, 2023
Are pains that seemed so urgent still there—or just not covered by mainstream media? For those of you still shopping, according to Deloitte the pain continues with around one-third of Americans struggling to make ends meet.
Search Engine Land
MARCH 14, 2023
Automating content creation with generative AI is a promising solution for resource-strapped businesses and teams. But when it comes to SEO, cost-savings don’t matter as much as content quality.
Search Engine Journal
MARCH 14, 2023
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal. News Tools
Search Engine Land
MARCH 14, 2023
Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Hubspot Marketing
MARCH 14, 2023
According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users , social media is a force to be reckoned with.
David Meerman Scott
MARCH 14, 2023
Recently, I discovered Stoned Immaculate , an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets.
Social Media Examiner
MARCH 14, 2023
Are you using LinkedIn Creator Mode? Is your content reaching the right prospects? In this article, you’ll discover how to use LinkedIn Creator Mode Analytics to assess your posts and improve your reach. #1:
Martech
MARCH 14, 2023
This week, business communications platform Reply.io rolled out Jason AI 4.0, an add-on that uses ChatGPT’s API, along with Reply.io’s s natural language processing (NLP), to generate, personalize and optimize emails.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Search Engine Journal
MARCH 14, 2023
Zero search volume keywords are worth going after, but only if they're relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal. Ask an SEO
Search Engine Land
MARCH 14, 2023
OpenAI has released GPT-4 to its API users today and is planning a live demo of GPT-4 today at 4 p.m. This upgraded version promises greater accuracy and broader general knowledge and advanced reasoning. Microsoft’s Bing Chat feature was also upgraded to use GPT-4 over the past few weeks.
Search Engine Journal
MARCH 14, 2023
Learn more about Claude, the new AI assistant from Anthropic, offering a helpful, honest, and harmless AI experience. The post Anthropic Introduces Claude: A Safer AI Assistant appeared first on Search Engine Journal. News Tools
Martech
MARCH 14, 2023
Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Search Engine Land
MARCH 14, 2023
Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups.
Search Engine Journal
MARCH 14, 2023
Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China's version of TikTok. The post TikTok Introduces STEM Feed: Safe, Educational Content For Teens appeared first on Search Engine Journal. News Social Media TikTok
Search Engine Land
MARCH 14, 2023
Google is bringing generative AI to its Workspace suite. Coming first to Gmail and Google Docs, you will soon be able to enter a prompt to Google will generate a first draft for you. Google Docs. Now instead of just getting a blank screen, you will see a prompt – Help me write.
Martech
MARCH 14, 2023
The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 billion. The deal is expected to close in the second or third quarter of 2023.
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Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.
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