Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
Aspiration Marketing
JUNE 25, 2024
Have you ever gotten that sinking feeling when a customer cancels their service? It happens to the best of us. But what if you could turn those cancellations around or better yet, avoid them? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in.
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Social Media Examiner
JUNE 25, 2024
Wish your AI content sounded more like you? Want to create AI-written content to match your brand? In this article, you’ll discover how to get AI to model your unique voice. How to Make AI Content Sound Like You: The ‘VOICE’ Framework Are you struggling to create authentic AI-generated content that captures your brand's unique […] The post Getting AI to Model Your Unique Brand Voice appeared first on Social Media Examiner.
Buffer Marketing
JUNE 25, 2024
Ever noticed those little bubbles atop certain people’s profile pictures in your DMs? Those are Instagram Notes, and — despite a slow uptake on the platform — they’re starting to gain traction. “Notes usage has grown at a wild pace, particularly with young people,” Head of Instagram Adam Mosseri shared in an update on Instagram.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
JUNE 25, 2024
Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, you will see see the classic and old pagination bar at the footer of the Google Search results. Desktop first. Starting today, Google will start to turn off continuous scroll for the desktop Google Search results.
SocialPilot
JUNE 25, 2024
Social media is changing rapidly, and staying ahead of this curve is essential for any brand looking to make an impact. One of the most effective ways is to create an inclusive Instagram marketing strategy that helps you hit the mark and achieve your business goals. However, with constantly changing algorithms and user behaviors, it’s essential to regularly update your Instagram strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The LeadG2 Blog
JUNE 25, 2024
Let's face it; simply attracting leads isn't enough. To convert those leads into loyal customers, businesses must engage in effective lead nurturing strategies. Content marketing is a powerful tool in this process, offering valuable information and insights that guide prospects through the sales funnel. This blog explores how to leverage content marketing for lead nurturing, ensuring your leads turn into conversions.
illumin
JUNE 25, 2024
Pride is here once again and so are some amazing ad campaigns. This year’s lineup has everything from classic rainbow imagery to heartfelt messages. If you find the time between events, take a look at this year’s stellar lineup. Pride exists for a reason LGBTQIA+ community members gather and celebrate this time of year for a reason. Pride wasn’t born out of a love to party, it was born out of a need to protest, to be visible, and to build acceptance.
Marketing Insider Group
JUNE 25, 2024
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.
Martech
JUNE 25, 2024
Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B companies. It’s a popular tactic among SaaS vendors, in particular, especially smaller vendors that lack a sizable advertising budget. Their BDRs and SDRs — or agencies they hire to fill that role — run cold outbound plays using phone calls, email and social media (usually LinkedIn), most often with the goal of booking demos or
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
JUNE 25, 2024
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user down the funnel and get them to the Perfect Click without leaving the search interface (for now, that is a SERP).
Martech
JUNE 25, 2024
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity).
Backlinko
JUNE 25, 2024
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target keyword, “link building for SEO.
illumin
JUNE 25, 2024
illumin is so grateful to have attended Brand Innovators’ AI for Brand Marketers Summit at Paramount International June 4 through 6, 2024. The three-day event was filled with game-changing discussions about growth and scalability, including insights from o ur very own Seraj Bharwani, who moderated the One Click from Inspiration to Action panel on June 5.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Backlinko
JUNE 25, 2024
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated.
Search Engine Land
JUNE 25, 2024
LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact. Let’s delve into the latest releases from LinkedIn Ads – including the ones you may have missed. 1. CTV ads You read that right: streaming, now with the power of LinkedIn’s audience targeting.
Backlinko
JUNE 25, 2024
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most downloaded apps worldwide and in select countries, including a breakdown by platform and category. Here’s a quick overview of what you’ll find on this page: Most Popular Apps Statistics (Highlights) Most Popular Apps Worldwide (Q1 2024) Most Popular Apps by Country (Q1 2024) Most Popular iOS Apps Worldwide (2024, Select Months) Most Popular A
Search Engine Land
JUNE 25, 2024
Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance ADA-compliant restroom No steps or stairs Hearing accessibility attributes: ASL proficient Closed captioning on TVs (for restaurants, food, and nightlife businesses only) Vision accessibility attributes: Braille
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Backlinko
JUNE 25, 2024
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Internet search results are the primary source for product discovery among B2B buyers in the US ( Statista ) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trad
Search Engine Land
JUNE 25, 2024
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions.
Litmus
JUNE 25, 2024
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines reveal that AI-generated summaries from major players like Apple, Gmail , and Yahoo are coming to top email clients to enhance their users’ inbox experiences.
Search Engine Land
JUNE 25, 2024
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers to make more data-driven decisions, potentially leading to more effective branding campaigns and better use of adv
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Lusha
JUNE 25, 2024
There are a lot of specific ways you can prospect: on LinkedIn, using a sales intelligence database, or even asking around for recommendations. But when you boil it all down, the concept of prospecting is pretty simple: it’s all about searching. We asked Sigalit Sadeh , Lusha’s Director of Data Products, to take us on a journey through the evolution of search functions: how they work, how results are organized, and how trends for search engines like Google, Bing, and enterprise search solutions
Zumvu
JUNE 25, 2024
Debt can be an overwhelming burden, affecting not only financial stability but also emotional and mental well-being. The debt trap occurs when individuals borrow more to cover existing debts, perpetuating a cycle of financial strain.
Martech
JUNE 25, 2024
The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that challenges both these perspectives. Composability, it turns out, isn’t just a buzzword or a strategy — it’s the actual practice of successful companies navigating the complex world of marketing technology.
Zumvu
JUNE 25, 2024
Debt can be an overwhelming burden, affecting not only financial stability but also emotional and mental well-being. The debt trap occurs when individuals borrow more to cover existing debts, perpetuating a cycle of financial strain.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JUNE 25, 2024
After all the huffing and puffing, Google’s SGE-turned- AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most likely. For now. Equally likely to roll out someday soon. Let’s all take a collective pause and take a deep breath. It’s all gonna be OK. For all SEO has changed over the past two decades, it actually hasn’t changed all that much.
Zumvu
JUNE 25, 2024
By leveraging data analytics, companies can gain valuable insights, make informed decisions, and craft strategies that are tailored to their specific market needs.
Sprout Social
JUNE 25, 2024
The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand that social media is transformative for healthcare organizations, some still need to persuade their leaders of its impact and elevate their strategies. From boosting patient engagement to transforming service delivery, the potential benefits are huge.
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