CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketers 77

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Influencer Marketing 98

Influencer Marketing Analytics Management Branding 98

Buffer Marketing

AUGUST 4, 2023

Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though.

Customer 98

Customer Product Management 98

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.

Customer 98

Customer Marketers Marketing 98

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Content Marketing Institute

AUGUST 4, 2023

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely.

Marketers 98

Marketers Marketing 98

Social Media Examiner

AUGUST 4, 2023

Wondering what's involved in building a Web3-based business? Want to learn from a successful entrepreneur? In this article, you’ll discover how Tom Bilyeu is building Impact Theory. Web3: The Opportunity In Scarcity and Irreversible Transactions Many things we value as humans have specific properties that are wrapped up in two ideas: scarcity and irreversible transactions. […] The post Building Web3 Projects: The Impact Theory Story With Tom Bilyeu appeared first on Social Media Examiner.

97

97

Martech

AUGUST 4, 2023

There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This is the fifteenth annual iteration of the map (if you need a larger version to follow along, you’ll find one here ). Selective but informative One thing that jumps out to anyone looking at the map for the first time is that it includes a highly selective range of martech vendors, falling way short of the 5,0

Management 98

Management Marketers Marketing 98

Search Engine Land

AUGUST 4, 2023

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great resource for marketers that work closely with RSAs.

SEO 94

SEO Search Marketers Management Branding 94

Marketing Sherpa

AUGUST 4, 2023

During AI Guild research briefings and LiveClasses, guild members ask questions using the Zoom chat feature. And we answer those questions right here… Why Claude 2 vs ChatGPT? It’s important to pick a long-term tool to be able to teach it in depth. So looking to understand the pro’s / con’s.

Digital Marketing 86

Digital Marketing Marketing Marketers Transform 86

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?

User-Generated 92

User-Generated SEO Finance Health 92

Duct Tape Marketing

AUGUST 4, 2023

Don’t Be a Walmart: A New Perspective on Pricing and Value for Small Business Owners written by John Jantsch read more at Duct Tape Marketing Do you want to be a Walmart? No, I'm not talking about turning your small venture into a multinational retail corporation overnight. I'm referring to the way you position your business in terms of pricing and the pitfalls that come with competing on price alone.

Price 64

Price Transform Retail Marketing Strategy 64

Search Engine Land

AUGUST 4, 2023

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search Advocate, confirmed , saying, “Yeah, I think it should be ok now.” Reporting glitch only.

SEO 90

SEO 90

SmartBrief - Marketing

AUGUST 4, 2023

This post is sponsored by Adobe. It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes.

Transform 52

Transform Communications New Technology Product 52

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Search Engine Land

AUGUST 4, 2023

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf.

CRM 86

CRM Thought Leadership Communications eCommerce 86

Rock Content

AUGUST 4, 2023

One of the keys to running a successful business is funding high-value projects. However, funding these projects can be tricky if you need to learn how to budget them properly. A budgeting tool can help with the calculations, but it’s still imperative to understand all the different facets of budget management. The good news is that learning how to construct and handle a budget is quite approachable when you stick to the right steps.

Management 52

Management Whitepaper Digital Marketing SEO 52

Search Engine Land

AUGUST 4, 2023

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into who their target audience is, enabling them to make more efficient data-led decisions to improve campaign performance.

New Technology 81

New Technology Advertisers Advertising Search Marketers 81

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Remember, consistency and quality content are key, and it’s important to engage with your followers and keep up with Instagram’s latest features.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Use Insider

AUGUST 4, 2023

It’s 7:20 am, and you jump out of the shower, shampoo and all, to check the SMS notification you just received. This could be urgent: you’ve been waiting to hear from your dream job about the next stages of an interview. You grab the phone to check your messages… the SMS turns out to be from a clothing brand telling you about their latest sale. Fuming, you vow never to buy from that brand again.

Transform 52

Transform eCommerce Law Customer loyalty 52

Lynton Web

AUGUST 4, 2023

In the world of digital marketing, managing multiple brands under a single umbrella can be a daunting task. This is where HubSpot Business Units come into play. They offer a solution for managing branding, data, visibility, and access across multiple brands within a single HubSpot portal. What is the HubSpot Business Units Feature? HubSpot Business Units is an add-on feature that allows you to create and manage multiple brands within a shared HubSpot portal across various tools.

CRM 52

CRM Management Email Marketing Branding 52

Six & Flow

AUGUST 4, 2023

Learn Conversational Marketing's role in revenue acceleration - Engage website visitor, target potential buyers and optimise your chatbot playbooks.

Conversational Marketing 52

Conversational Marketing Marketing Marketers 52

AWeber

AUGUST 4, 2023

Whether you’re looking to drive sales, sign ups, or downloads, a highly optimized landing page can provide real value by bringing your visitors to a page targeted directly to their needs. This is important because a landing page tailored to the needs of your customer can increase conversion by 300%. Now we all want to increase conversion by a couple hundred percent but you can’t just throw up a landing page and like magic, you immediately get conversions.

Shoppers 52

Shoppers Price Product Customer 52

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Land

AUGUST 4, 2023

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems the best time to revisit that question.

User-Generated 82

User-Generated SEO Digital Marketing Place 82