Hubspot Marketing
JULY 5, 2023
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change.
Aspiration Marketing
JULY 5, 2023
An effective inbound marketing strategy can make all the difference in today's competitive digital landscape. But, not all companies have the means or skills to conduct their marketing in-house. As such, they seek to partner with an inbound marketing agency. Still, finding the right agency is a big decision. Choosing the right inbound marketing agency is crucial for businesses seeking to drive growth and achieve online success.
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Unbounce
JULY 5, 2023
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.
Martech
JULY 5, 2023
Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JULY 5, 2023
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Hubspot Marketing
JULY 5, 2023
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JULY 5, 2023
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.
Search Engine Journal
JULY 5, 2023
Meta follows through on threat to block Canadian news content over law demanding compensation for publishers. The post Meta Begins Blocking Content From Canadian News Publishers appeared first on Search Engine Journal.
Martech
JULY 5, 2023
Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.
Search Engine Journal
JULY 5, 2023
Adapt your ads for Bing generative SERPs and Google's chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
JULY 5, 2023
Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary across multiple accounts.
Buffer Marketing
JULY 5, 2023
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.
Search Engine Land
JULY 5, 2023
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “ Measure What Matters ” by John Doerr.
Litmus
JULY 5, 2023
You’ve read the report , absorbed all the data, and it’s time to take action. But… What action? In this email workflow checklist, we’ll share five simple steps you can follow to make your workflows more efficient right now, today. ( Download the PDF here to save this infographic for all eternity!) Transcript: Your Go-to Email Workflow Checklist Want to improve your email workflow?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
JULY 5, 2023
If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning.
Digital Marketer
JULY 5, 2023
It’s Friday. You’re finally going out with that person you met online. You’ve been talking for weeks, and you’re excited to see them in person at last. The outfit you’ve chosen is perfect. That fresh haircut is serving you well. One spritz of perfume, and then you’re out the door. Only, when you get to the bar, your date isn’t who you thought they were.
Search Engine Land
JULY 5, 2023
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include
DIY Marketers
JULY 5, 2023
Imagine revolutionizing your marketing efforts with the power of AI. Enter Jasper.ai campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Short Summary Harness the power of AI to create winning Jasper.ai campaigns tailored to fit your brand’s identity, voice and style.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
JULY 5, 2023
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of y
Search Engine Journal
JULY 5, 2023
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now! The post Google Ads: How To Boost Revenue & Optimize For Offline Sales appeared first on Search Engine Journal.
yorCMO
JULY 5, 2023
Marketing entails advertising campaigns and lead generation tactics. However, while these aspects are undoubtedly important, they represent only a fraction of what marketing truly encompasses. The post Moving Beyond Advertising and Lead Generation appeared first on yorCMO.
CMO Network
JULY 5, 2023
Many business acquisitions fail to live up to lofty growth expectations. But with Rao’s, Sovos Brands has created a playbook of what works, growing the brand over 9x.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sales Force: CMO
JULY 5, 2023
Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior. However, there’s no universal definition of what’s transparent and beneficial.
Sachs Marketing Group
JULY 5, 2023
Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. Additionally, it should align with the brand’s identity and have clear calls-to-action to guide user behavior. In a world where internet users have an abundance of options at their fingertips, a poorly designed website can deter potential customers within seconds.
Lynton Web
JULY 5, 2023
HubSpot’s product releases introduced a new workspace for prospecting. Currently in public beta, this new tool will help your sales team organize their day all in one place. In this blog, we’ll review what this means for your sales team and highlight a few other releases we’re excited about. Prospect in One Place Rather than using multiple tools to keep track of their day, HubSpot’s new prospecting workplace will allow reps to see the bigger picture by logging daily activities, creating new or u
GrowPowerful
JULY 5, 2023
As a SaaS CEO, the second half of the year is a critical period for your business. It's a time to evaluate your progress, set new goals, and drive your company toward success. To ensure a strong finish in 2023, you need to have certain key elements in place. In this blog post, we will explore the five crucial components that can help you achieve a successful second half.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Lynton Web
JULY 5, 2023
It’s that time of year again — HubSpot’s INBOUND ! We’re excited as we prepare to attend the annual conference that brings together the brightest minds in business, marketing, and sales. As always, this event is a melting pot of innovative ideas, inspiring keynotes, and valuable networking opportunities. We can’t wait to immerse ourselves in the vibrant atmosphere of Boston, where the event will be held from Sept. 5 to 8.
Six & Flow
JULY 5, 2023
Marketing is all about connecting with your audience and delivering your message effectively. But with the rise of digital marketing, the way we communicate with customers has changed. Conversational marketing is the new way forward, offering a more personalised and tailored approach to engagement. However, simply embracing this new strategy without a well-defined plan can lead to ineffective and unproductive efforts.
CMO Network
JULY 5, 2023
While chaos reigns at Twitter, Meta is launching a competitive app called Threads. Does Threads have a chance?
Six & Flow
JULY 5, 2023
In recent years, the landscape of marketing has undergone a significant shift. As consumers become increasingly informed and discerning, traditional marketing techniques are no longer as effective as they once were. In response to this, many businesses have turned to a new approach: conversational marketing. In this article, we'll explore what conversational marketing is, its key principles and components, and the benefits it can offer businesses today.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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