Hootsuite
JUNE 7, 2022
Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period.
Hubspot Marketing
JUNE 7, 2022
Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to reach potential and existing customers.
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Search Engine Journal
JUNE 7, 2022
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 7, 2022
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year. You’ll learn the strategies and best practices I used to grip candidates, exciting them enough to take action.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JUNE 7, 2022
Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.
Hubspot Marketing
JUNE 7, 2022
??Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course. Why leadership training is important?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 7, 2022
Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.
Search Engine Journal
JUNE 7, 2022
The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses. The post WordPress Community Reacts To 6.0 Arturo appeared first on Search Engine Journal.
Martech
JUNE 7, 2022
Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JUNE 7, 2022
Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search? Ask An SEO appeared first on Search Engine Journal.
Martech
JUNE 7, 2022
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki
Search Engine Roundtable
JUNE 7, 2022
Most sites I know do not fill in their image alt text for many images. I know a lot of SEOs work on this task but sometimes it is a lot of work. One SEO said his client wants to take a shortcut and autofill any blank alt text with his company name. John Mueller from Google responded to that saying "it makes no sense" to do that.
Internet Marketing Ninjas
JUNE 7, 2022
Viral content marketing is often unpredictable. Why does some content go viral while other content falls short? To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Buffer Marketing
JUNE 7, 2022
Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos? A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok
Search Engine Journal
JUNE 7, 2022
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. The post How Does Google Handle Page Titles In Multiple Languages? appeared first on Search Engine Journal.
Martech
JUNE 7, 2022
U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num
Search Engine Roundtable
JUNE 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Scoop.it!
JUNE 7, 2022
The importance of branding has never been greater. We live in a world where customers are hit with more choices than ever. The quick and clear identifiable principles of a trusted brand can be the key determining factor in who they choose to spend their money with. However, brands don’t exist for those companies that are looking to sell you something.
Search Engine Roundtable
JUNE 7, 2022
Google seems to have expanded the browse by feature to let you browse search results for products by material, product line and more. We've seen many variations of this before - so this might not be new but it is nice to see Google probably dynamically expand these browse by selectors and refinements.
Martech
JUNE 7, 2022
Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Kuno Creative
JUNE 7, 2022
If you’re building a video marketing strategy, it’s easy to get caught up in the “Lights, Camera, Action” part of it. It’s exciting to think about the story you’re going to get to tell, and how you’re going to have the chance to show off your product or service. And why wouldn’t you be thrilled? Making videos is fun and can help your company gain visibility.
Search Engine Journal
JUNE 7, 2022
Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared first on Search Engine Journal.
Econsultancy
JUNE 7, 2022
Reddit is home to more than 50 million daily active users (DAUs) who discuss a huge variety of topics across its more than 100,000 communities, known as subreddits. While its size pales in comparison to other social networks like Twitter (229 million DAUs), Snap (332 million DAUs) or Facebook (which, despite suffering a fall in DAUs for the first time in its history, still has more than 1.
Search Engine Journal
JUNE 7, 2022
More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem. The post Ahrefs CEO Reveals More About Yep appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Exposure Ninja
JUNE 7, 2022
Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. It gives you the opportunity to focus more on data that matters to your business, rather than standardised data that’s trying to cater to every business type.
Industrial Marketer
JUNE 7, 2022
Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies.
Search Engine Roundtable
JUNE 7, 2022
Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted) titles. In short, if your title tag does not match the content on the page, Google may change it to match that content.
CMO Network
JUNE 7, 2022
As the autonomous economy continues to grow so will the expectations we come to have from machines. There’s only so long that we’ll endure experiences that fall flat, don’t meet expectations, or don’t meet us where we are at.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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