Aspiration Marketing
APRIL 25, 2023
A call to action (CTA) is a button, link, or phrase that prompts the user to take a specific action and "drive a conversion." This could be a purchase, sign-up, download, share, or any other action a business wants users to take. CTAs are a crucial component of digital marketing and serve as the next step for the user after reading or viewing content.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
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Hubspot Marketing
APRIL 25, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible , but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn how. The automotive industry is ripe for marketing innovation.
Social Media Examiner
APRIL 25, 2023
Want to improve your YouTube Shorts content? Wondering which shorts get the best audience retention? In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos. Why YouTube’s New Shorts Analytics Matter for Marketers Since YouTube launched Shorts in September 2020, this short-form video format has […] The post How to Analyze Your YouTube Shorts appeared first on Social Media Examiner.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
APRIL 25, 2023
Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.
Sprout Social
APRIL 25, 2023
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 25, 2023
Google's April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.
Hootsuite
APRIL 25, 2023
In real estate, your network dictates your net worth. And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? For starters, read this guide. In it, we’ll show you how data can help you pick where to post. You’ll learn why some social apps are a no-brainer while others should be used with caution.
Content Marketing Institute
APRIL 25, 2023
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan.
Martech
APRIL 25, 2023
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Scoop.it!
APRIL 25, 2023
As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? Content marketing is a powerful tool that can help you reach new audiences, engage with your existing customers, and establish your brand as a leader in your industry. In this article, I will share how you can integrate content marketing and PR to achieve even better results.
Martech
APRIL 25, 2023
You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. Far too many MOps folks are left feeling exhausted and stretched thin. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.
Hubspot Marketing
APRIL 25, 2023
The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results. Stress should always be addressed, though, because not dealing with it can lead to burnout — a legitimate health condition.
Rock Content
APRIL 25, 2023
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking for you? That is why copywriting is a pretty significant part of a business’s digital marketing.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
APRIL 25, 2023
Exceptional ALIEN is a travel platform that enables audiences to experience travel, creativity, and culture through the lens of culturally connected creators who share their personal experiences and recommendations for places that inspire them.
Litmus
APRIL 25, 2023
And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes.
Search Engine Land
APRIL 25, 2023
Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially completed rolling out over a 13-day period. February 2023 reviews update. As a reminder, the April 2023 reviews update started to roll out at about 12 p.m. ET on April 12. This update took 13 days to roll out after it was announced.
Rock Content
APRIL 25, 2023
In 2016, Social Media Today examined Buzzfeed’s popularity. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.” What attracted all those views and made people click? Well, Buzzfeed is known for easy-to-read content along with clickbait headlines, specifically designed to grab attention and get people to click through.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
APRIL 25, 2023
Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) and Large Language Models (LLMs), helping users discover and connect with appropriate businesses for their needs.
Search Engine Journal
APRIL 25, 2023
Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.
CMO Network
APRIL 25, 2023
The addition of Generative AI capabilities to Google Search will be critical if Google intends to remain the top search engine globally. And while there are more questions than answers at this time, Google is going to be adding conversational to its search platform and it should be well received.
Search Engine Land
APRIL 25, 2023
The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what the issues are or when they’ll be resolved. But keep checking the status dashboard for updates. Update. The status has been resolved. Why we care. If you’re seeing errors or unexpected issues in your Ads dashboard, be aware that they may be related to this latest issue.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
David Meerman Scott
APRIL 25, 2023
The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.
Search Engine Land
APRIL 25, 2023
Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr , an ad buying platform it acquired from AT&T.
Customers.ai
APRIL 25, 2023
Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.
Search Engine Land
APRIL 25, 2023
LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site. This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
ConsumerTalk
APRIL 25, 2023
Your brand voice is one of the most important things in establishing your business. It directly impacts how your customers and target audiences perceive your brand and its products. A brand's voice can be upbeat, casual, snarky, on point, laid back, motivated, or a unique combination of these elements.
Search Engine Land
APRIL 25, 2023
In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in Advertising revenue, while Search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with all of the layoffs, Google has entered the first quarter of this year with nearly 27,000 more employees than last year.
Set Up
APRIL 25, 2023
This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Set up ’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), where she highlights her favorite ad of the week. She is drawn to ads that stand out creatively, have captivating and thought-provoking messaging, or are just plain funny.
yorCMO
APRIL 25, 2023
Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations. The post Focusing on the Future of Marketing – Ken Acer appeared first on yorCMO.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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