Wed.Aug 23, 2023

article thumbnail

Uggh. No! 5 Common SEO Mistakes to Avoid

Aspiration Marketing

Search engine optimization (SEO) is essential to online marketing in today's digital landscape. A well-optimized website can help businesses increase online visibility, drive traffic, and generate leads. However, it's important to note that not all SEO strategies are created equal. Many marketers make common mistakes that can negatively impact their website's ranking in search engine results pages (SERPs).

SEO 244
article thumbnail

Facebook Hashtags: Free Hashtag Tool + 70 Ideas

Hootsuite

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The martech revolution: Making deeper customer connections in a digital world

Martech

In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.

article thumbnail

Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On?

Buffer Marketing

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

B2C 98
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus

Hubspot Marketing

Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above.

Food 98
article thumbnail

Holiday online sales likely to remain flat YoY

Martech

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 billion visitors to sites using Salesforce’s Customer 360 suite, including a

More Trending

article thumbnail

How to get more ROI from your ABM tech

Martech

Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that strategy. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference.

Price 98
article thumbnail

Reddit launches first-party measurement tools

Search Engine Land

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models.

article thumbnail

What brands and retailers need to know about RMNs

Martech

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97
article thumbnail

How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often, SEO is the team not allowed in the room.

SEO 95
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

How to Find Freelance Writing Jobs: Methods That Work in 2023

CopyBlogger

Many aspiring freelance writers become discouraged after applying to hundreds of jobs on job boards and receiving zero responses. The. Continue Reading The post How to Find Freelance Writing Jobs: Methods That Work in 2023 appeared first on Copyblogger.

93
article thumbnail

What’s the difference between regular SEO and enterprise SEO? by Digital Marketing Depot

Search Engine Land

Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even the most seasoned search expert’s efforts.

article thumbnail

Can A Web Version Save Threads?

CMO Network

Meta’s Threads app has been on a roller-coaster ride of user engagement. Can a web version of the app increase the number of users and the time they spend on Threads?

CMO 88
article thumbnail

Google sending notifications that UA has stopped processing data

Search Engine Land

Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past 24 hours.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

Can You Tell Which Article Was Written by AI?

Influence & Co

We put AI-generated content to the test. Can you tell which article was written by AI and which was written by humans?

article thumbnail

Reddit doubles interest targeting categories for ads

Search Engine Land

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could improve reach and campaign performance.

article thumbnail

Beyoncé’s Renaissance World Tour Proves Focusing On A Marginalized Community Doesn’t Diminish Sales

CMO Network

Focusing on showing underrepresented groups that they belong with you, does not alienate other consumers who are not part of that community.

CMO 70
article thumbnail

How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers.

PR 86
article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

The Impact of Community

Duct Tape Marketing

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company.

Energy 68
article thumbnail

No, AI won’t change your marketing job: A contrarian perspective

Search Engine Land

Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change your job include: The need for emotional intelligence.

Energy 84
article thumbnail

How to get the most out of radio and podcast PR

SmartBrief - Marketing

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message.

PR 52
article thumbnail

Incentivized Purchases: The Secret to Influencing Consumer Decisions

ConsumerTalk

Companies look to incentivized purchases to increase sales, boost customer retention, and collect consumer data. How can you create a well-designed incentive?

article thumbnail

Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

article thumbnail

Unlock the power of generative AI for your small business

SmartBrief - Marketing

This post is sponsored by Adobe. Generative AI is intrinsically related to the future of digital work. With technological advancements, small and medium-sized businesses (SMBs) can become faster and smarter as they modernize how they work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency.

article thumbnail

The Role of Schema Markup in SEO: Best Practices and Tips

Spiralytics

Creating helpful content is only half of the journey when it comes to optimizing your website for search. You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. This is where schema markup comes in. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 52
article thumbnail

5 reasons to start using WriterAccess in your Marketing Agency

Rock Content

As a professional who has been working with the public for almost 10 years, I can say that content creation is a fundamental aspect of modern marketing and communication strategies for marketing agencies. In fact, 88% of marketers who already do SEO work plan to increase or maintain their investment this year, while Content Marketing was listed as one of the top priorities for Marketing teams in recent searches.

article thumbnail

Apple iOS 17 Update: Debunking myths around Link Tracking Protection

Use Insider

Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode. Broadly, iOS 17 will automatically eliminate URL parameters from messages, mail, and links, making it difficult to tie interactions back to a specific user. It’s a safeguard that empowers users to control their data, deciding who gets to follow their online steps and who doesn’t.

article thumbnail

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

article thumbnail

5 Moments When Photography Made Me a Better Designer

Rock Content

Although photography is part of most (if not all) design curricula, it was only recently that I decided to deepen my knowledge beyond the basics. It might not be obvious to say that photography and design are complementary fields, but they certainly share various concepts. That’s what I’m here to discuss today: how photography has enhanced my design process.

article thumbnail

E-Commerce 3.0: The Future Of Retail Is Hyper-Personalized

CMO Network

Consumers expect tailored, curated experiences and brands must now deliver a future of shopping that includes hyper-personalization and experiences.

Retail 52
article thumbnail

How to Cite Sources

Hubspot Marketing

The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.

Education 141
article thumbnail

How generative AI will change SEO as a profession

Search Engine Land

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science 101, and Dave Davies, Amplification Team Lead at Weights and Biases.

SEO 93
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.