Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
Hubspot Marketing
NOVEMBER 4, 2024
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation,
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Buffer Marketing
NOVEMBER 4, 2024
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. This will allow you to maximize your brand reach, engage with the right people , and nail your social media marketing strategy.
Hootsuite
NOVEMBER 4, 2024
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Martech
NOVEMBER 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 4, 2024
Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e
Hubspot Marketing
NOVEMBER 4, 2024
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell.
Businesses Grow
NOVEMBER 4, 2024
The Uprising Alumni Twice a year, I host a marketing retreat called The Uprising. It’s not unusual for people to call this “magical” or “transformational” as it blends actionable marketing ideas, meaningful new relationships, and a connection with food, fun, and nature. I created this event out of my own frustration that marketing conferences were overwhelming, impersonal, and focused on iterative, small thinking.
Marketing Insider Group
NOVEMBER 4, 2024
Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Lusha
NOVEMBER 4, 2024
With November here and the final quarter in full swing, we know the pressure’s on to hit those year-end targets—and take some well-earned holiday time. To help you finish strong, this month’s blog spotlights the upgraded Intent filter for sharper targeting, new API fields, and streamlined team management tools. Plus, the latest Engage suite enhancements to simplify and strengthen your outreach just in time for those final pushes, there’s a lot to explore!
Content Marketing Institute
NOVEMBER 4, 2024
Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.
David Meerman Scott
NOVEMBER 4, 2024
OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.
yorCMO
NOVEMBER 4, 2024
Discover how can you differentiate when you’re “jumping on the bandwagon” versus strategically leveraging a marketing trend.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Backlinko
NOVEMBER 4, 2024
If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its doors. What now? Fortunately, HARO’s closure doesn’t mean your outreach efforts have to take a hit.
Marketing Insider Group
NOVEMBER 4, 2024
You need a website that performs to the best of its abilities to succeed as a business. A comprehensive SEO and technical audit is part of the process because it checks that search engines can find your website and that it provides a seamless user experience. Users conduct 6.3 million Google searches every minute, and a chunk of those searchers could be looking for what you’re selling.
illumin
NOVEMBER 4, 2024
Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools. This enables advertisers to refine campaigns for higher impact, while also gaining key insights to further enhance future campaign planning and understanding of their customer base.
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