Hootsuite
APRIL 7, 2022
Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world.
CopyBlogger
APRIL 7, 2022
There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.
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Buffer Marketing
APRIL 7, 2022
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income.
Content Marketing Institute
APRIL 7, 2022
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
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Search Engine Journal
APRIL 7, 2022
Google is introducing a new way to search the web using a combination of text and images at the same time. The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.
Chief Martec
APRIL 7, 2022
What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Internet Marketing Ninjas
APRIL 7, 2022
Long gone are the days when an SEO strategy consisted of merely keyword research and content creation targeting those keywords. It is much more complicated these days, and so it measuring the effects of each strategy. To discuss the complexity of Search Engine Optimization Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, invited Duane Forrester, a well-known SEO expert who has over 20 years of direct search and digital marketing experience, including content developme
Search Engine Land
APRIL 7, 2022
So make sure to routinely review your business hours to ensure they are accurate.
Sprout Social
APRIL 7, 2022
Disclaimer: embedded posts in this article contain explicit language. Rich Myers describes himself as the “Pablo Escobar of confectionery.”. Myers’ high profile “criminal career” began in October 2021 when his Leeds-based bakery Get Baked was reported to a local Trading Standards agency for their use of contraband. The contraband in question? Illegal sprinkles containing E217 , a food colouring substance banned in the UK.
Search Engine Roundtable
APRIL 7, 2022
Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amount of traffic.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
AWeber
APRIL 7, 2022
The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side Headers in the paragraph element. Element navigation on the side. The “move,” “copy,” and “delete” buttons are in a new place.
Search Engine Roundtable
APRIL 7, 2022
Google redid their removal tool in Google Search Console in 2020 but the tool has generally always been quick. John Mueller of Google said in the past that it takes less than a day and that it is very quick. So one person tested it and said it took only two hours!
Martech
APRIL 7, 2022
Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.
Search Engine Journal
APRIL 7, 2022
Check out 15 popular digital marketing tools (in no particular order) marketers are using to help businesses like yours automate tasks and get found online. The post 15 Top Digital Marketing Tools & Why We Love Them appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Litmus
APRIL 7, 2022
Here’s an overview of the most popular email clients in March 2022, along with the shifts that happened with email client market share last month. Top email clients. Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Kuno Creative
APRIL 7, 2022
If your company wants to start doing video marketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. With some outside-of-the-box ideas, you can create cost-effective videos that drive results without breaking the bank on equipment and other expenses. The justification for investing in video marketing is clear.
Search Engine Journal
APRIL 7, 2022
Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes. The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine Journal.
Scoop.it!
APRIL 7, 2022
Artificial intelligence, or AI, is nothing new. The term itself was coined back in the 1950s, while the concept has been in literature, particularly the science fiction genre, for a couple of decades already. AI is more than just a thing of fantasy in our digital age. Most of the online platforms we use each day are AI-integrated already without us even noticing it.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
APRIL 7, 2022
Design by Matt Kornhaas for MarTech. Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web.
Quikly
APRIL 7, 2022
Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.
Martech
APRIL 7, 2022
Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions.
Quikly
APRIL 7, 2022
Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 7, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff. The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive.
Zumvu
APRIL 7, 2022
Emerging technologies have accelerated the adoption of AI and robotic process automation (RPA) in the fintech sector.
Martech
APRIL 7, 2022
As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide.
Hubspot Marketing
APRIL 7, 2022
According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
APRIL 7, 2022
Google's John Mueller offers advice on what the best way is to use alt text within the context of SEO. The post SEO Best Practice for Alt Text appeared first on Search Engine Journal.
SMA Marketing
APRIL 7, 2022
Google Ads is one of the best online advertising platforms for reaching your potential customers. However, it can take a good amount of time to properly set up a Google Ads search campaign. There are so many little things that can make a difference including selecting the right audience, geographic locations, bidding strategy, and relevant keywords.
Martech
APRIL 7, 2022
Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 Annual Meeting, JANA Partners has again publicly criticized the Board and the CEO. “Ill conceived, value-destructive.” In a new letter s
Search Engine Journal
APRIL 7, 2022
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions. The post Getting Started With GA4: These 4 Tips Will Get You Up & Running appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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