Hubspot Marketing

NOVEMBER 19, 2024

Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole.

Market Research 121

Market Research B2C Marketing Marketers 121

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.

CRM 129

CRM Marketing Marketers Place 129

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. In the Gartner Hype Cycle , when a new technology emerges, there is often a wave of excitement about its potential that Gartner labels the “Peak of Inflated Expectations.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Social Media Examiner

NOVEMBER 19, 2024

Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you'll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams' […] The post AI Insights: Uncovering Customer Value appeared first on Social Media Examiner.

Customer 135

Customer Marketing Marketers 135

The LeadG2 Blog

NOVEMBER 19, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.

Marketing 111

Marketing Marketers 111

Aspiration Marketing

NOVEMBER 19, 2024

In the fast-paced world of digital marketing, webinars have emerged as a potent tool for businesses to reach, engage, and convert their target audience. 91% of B2B marketers leverage webinars as content strategy, underscoring their effectiveness in driving results. So, what exactly is webinar marketing?

Marketing 258

Marketing Marketers Digital Marketing 258

Marketing Insider Group

NOVEMBER 19, 2024

Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.

SEO 95

SEO User-Generated Branding Customer 95

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. This period spans from October to December, depending on who you ask. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. They bank on this rise in spending. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season?

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

NOVEMBER 19, 2024

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.

Advertising 75

Advertising Advertisers Promotion Product 75

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

The Marketing Operations Leader

NOVEMBER 19, 2024

In this edition: 10 Things Ops Teams Should Steal from Product Management The Woes of Working in Marketing Operations POLL - What is The Biggest Data Challenge Marketers Face Today? For Paid Subscribers: The Paradox of the Job Title: Does It Really Matter? REMINDER: The Marketing Operations Virtual Event of the Quarter (MOPs Breakout) is this Wednesday!

Management 130

Management Product Customer Marketing 130

Set Up

NOVEMBER 19, 2024

A peek into last year’s Happy Hour! In support of our vision to connect marketers with the best people and resources, we’ve hosted a Happy Hour for the Atlanta marketing community at our office for the last two years. Partners, community members, and Clients all join together to laugh, chat, and learn more about one another. At these Happy Hours we provide a “Networking Bingo” sheet to help people start conversations and guide them through networking.

Marketing 59

Marketing Marketers 59

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 116

Marketing Marketers 116

Practical eCommerce - Marketing

NOVEMBER 19, 2024

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce.

Branding 110

Branding eCommerce Marketing Marketers 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Bannerflow

NOVEMBER 19, 2024

Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing Report 2021 , only 36 percent of brands have developed a separate in-house agency.

Branding 96

Branding Marketing Marketers 96

SocialPilot

NOVEMBER 19, 2024

Most customers seek online reviews of other users and treat them as personal recommendations. This means that even one negative or fake review can have an impact on your reputation. That is why you need to put your faith in a robust online review management platform. The right tool allows you to monitor customer feedback across the web, respond appropriately, generate more positive reviews, and analyze your overall online reputation.

Management 84

Management Price User-Generated Non-Profit 84

Use Insider

NOVEMBER 19, 2024

Bloomreach and Klaviyo compete in some of the most important areas for many eCommerce marketers — email, SMS, and mobile push marketing. Their capabilities in these areas are similar, although Klaviyo has an edge when it becomes to email and SMS, while Bloomreach is a complete and versatile omnichannel solution. However, beyond the similarities, Bloomreach and Klaviyo are drastically different platforms.

eCommerce 52

eCommerce Price User-Generated Analytics 52

Bannerflow

NOVEMBER 19, 2024

To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert.

Advertising 52

Advertising Advertisers Branding 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 128

B2C Price Management Analytics 128

Bannerflow

NOVEMBER 19, 2024

Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production.

Management 52

Management Marketing Marketers Advertising 52

Hubspot Marketing

NOVEMBER 19, 2024

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact.

Branding 122

Branding Food Manufacturing Customer 122

Set Up

NOVEMBER 19, 2024

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.

CMO 59

CMO Transform Marketing Marketers 59

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Hubspot Marketing

NOVEMBER 19, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was heartening to see more people from historically excluded groups entering and staying in the industry.

Transform 109

Transform Place Communications Product 109