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Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole.
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Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you'll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams' […] The post AI Insights: Uncovering Customer Value appeared first on Social Media Examiner.
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In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
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The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
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A peek into last year’s Happy Hour! In support of our vision to connect marketers with the best people and resources, we’ve hosted a Happy Hour for the Atlanta marketing community at our office for the last two years. Partners, community members, and Clients all join together to laugh, chat, and learn more about one another. At these Happy Hours we provide a “Networking Bingo” sheet to help people start conversations and guide them through networking.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
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Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing Report 2021 , only 36 percent of brands have developed a separate in-house agency.
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