CMO Network
AUGUST 29, 2023
As Gen Z grows up, marketers focus with dogged determination to understand what makes this digital-first generation, one influencing culture at large, tick. Here are three keys.
Aspiration Marketing
AUGUST 29, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Francis Coral-Mellon about his role as the CEO and owner of Uprise. Uprise is an advanced digital startup that excels at grant funding based in Ontario, Canada.
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Social Media Examiner
AUGUST 29, 2023
Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: Monetization on LinkedIn Brand Partnership Label To increase transparency between creators and their audiences, LinkedIn has rolled out a Brand Partnerships label that can be toggled […] The post LinkedIn Changes That Affect Marketers appeared first on Social Media Examiner.
Search Engine Land
AUGUST 29, 2023
In 2015, I joined what was a very small SEO team. Since then, we have more than tripled our size. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
AUGUST 29, 2023
As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event. Get instant access to our free meeting scheduling software.
Search Engine Land
AUGUST 29, 2023
Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental SEO elements like title tags and meta descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacti
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 29, 2023
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s always room to improve.
Hootsuite
AUGUST 29, 2023
Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni
Marketing Insider Group
AUGUST 29, 2023
Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever.
Search Engine Land
AUGUST 29, 2023
Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle common hurdles in resource-constrained enterprise organizations. Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
Search Engine Land
AUGUST 29, 2023
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.
Martech
AUGUST 29, 2023
Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com.
Search Engine Land
AUGUST 29, 2023
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended to apply to Google properties” The notification from Google Ads was shared on X (formerly known as Twitter) by digital advertis
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Orbit Media Studios
AUGUST 29, 2023
By Andy Crestodina Marketers talk a lot about generative AI for copy and content. But this misses one of the most powerful applications: AI for analysis and insights. If you’re using OpenAI’s ChatGPT Plus, then you have access to Code Interpreter, which is the feature that lets you upload CSV files and ask it to draw charts. So you can upload your marketing analytics data from any source and ask it for visualizations and insights.
Content Marketing Institute
AUGUST 29, 2023
Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.
AWeber
AUGUST 29, 2023
If you've ever wondered how top Etsy sellers like CaitlynMinimalist or TwistStationery stand out and excel in a very competitive Etsy marketplace, it ranges from mastering keywords to crafting compelling product descriptions. Increasing your sales on Etsy takes more than hitting publish on your products. You need to structure your products in a way that makes them stand out from those other Etsy sellers trying to sell their products and establish themselves as a reliable brand.
Content Marketing Institute
AUGUST 29, 2023
While B2B and B2C consumers are fundamentally the same, their buying processes aren’t. Learn how integrating a B2B-specific SEO approach can help you amplify reach, authority, and ROI.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
AUGUST 29, 2023
Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.
Sprout Social
AUGUST 29, 2023
The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. But AI isn’t a thing of the future. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience.
Rock Content
AUGUST 29, 2023
It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Update. Google’s aim with this major update is to further optimize search results for its users. We’ve been talking about this for some time now, anticipating the official confirmation of another update. Over the past few months, SEO professionals have shared concerns about drops in positions on the SERP, which directly affected website traffic around the world.
Martech
AUGUST 29, 2023
Gamers “can’t stand” video ads. They don’t like banner and display ads either. A new report from data.ai and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
AUGUST 29, 2023
Search behavior has evolved since the inception of search engines. Google’s confirmation that 15% of queries are new underscores the dynamic nature of search. This exposes a weakness in traditional keyword research , which heavily relies on a user feedback loop that limits the discovery of emerging topics. This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape.
Martech
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
Search Engine Land
AUGUST 29, 2023
Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Optimizing your social media information for search Getting your profile information right at the onset can provide an edge over competitors.
Litmus
AUGUST 29, 2023
Starting to feel like your email workflow has a little too many moving parts? Yeah, us too. And probably every other email marketer ever, if we’re being honest. It’s a craft that just has a lot of tools, steps, processes, review stages, stakeholders… The list goes on. And if you’re like us, you’re always looking for ways to streamline ( or even automate ) that workflow.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
yorCMO
AUGUST 29, 2023
Uncover the transformative power of AI in banking marketing. Partner with experts to revolutionize strategies for better customer engagement, predictive analytics, fraud prevention, and more. Reach out to explore AI's potential today. The post How AI is Revolutionizing Banking Marketing: A Guide to Smarter Strategies appeared first on yorCMO.
Search Engine Land
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
Lynton Web
AUGUST 29, 2023
So you’re the new HubSpot administrator at your company, eh? Learning a new CRM can feel pretty daunting, especially when tasked with job descriptions that include “day-to-day configuration, support, maintenance and improvement of the CRM platform.” What does this mean for your new relationship with HubSpot? We’re here to provide a comprehensive guide for HubSpot administrators.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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