Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Search Engine Journal

MAY 8, 2023

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.

Analytics 133

Analytics Customer Marketing Marketers 133

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

Transform 125

Transform B2C Marketing Marketers 125

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

Influencer Marketing 123

Influencer Marketing Marketing Marketers CRM 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

Email Marketing 115

Email Marketing eCommerce Marketing Marketers 115

Hubspot Marketing

MAY 8, 2023

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

SEO 118

SEO User-Generated Copywriting Health 118

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.

CRM 109

CRM eCommerce Marketing Strategy Place 109

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy.

Entertainment 109

Entertainment Gen Z Education Food 109

Search Engine Journal

MAY 8, 2023

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.

Digital Marketing 106

Digital Marketing Marketing Strategy Marketing Marketers 106

Martech

MAY 8, 2023

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is?

Whitepaper 103

Whitepaper User-Generated Food CRM 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 8, 2023

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns.

Advertising 98

Advertising Advertisers Search Marketers Product 98

Social Media Examiner

MAY 8, 2023

Wondering how to get advanced data from Instagram Insights? Want to see side-by-side performance metrics for reel vs. reel or story vs. carousel? In this article, you’ll learn how to use Instagram Insights to compare your content analytics to reveal which type of content performed best. How Comparative Metrics Improve Your Instagram Content On Instagram […] The post How to Use Instagram Insights to Develop a Content Plan appeared first on Social Media Examiner.

Analytics 94

Analytics 94

Rock Content

MAY 8, 2023

Google has released a blue checkmark of authenticity that will be next to the name of the Gmail sender. The idea is to indicate that the email address with this seal is reliable, since it has passed through this verification criteria. The update, which started on May 3rd, will be automatic for accounts that already have a logo registration and the platform’s security protocols set up.

Digital Marketing 82

Digital Marketing Branding Marketing Marketers 82

CMO Network

MAY 8, 2023

When it comes to tourism, Gen Zers have more than their share of stories to share – look at the TikTok feed of the average teenager or young adult.

Gen Z 91

Gen Z Branding CMO 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Digital Marketer

MAY 8, 2023

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand.

Marketing 81

Marketing Marketers Social Media Marketing Advertising 81

Practical eCommerce - Marketing

MAY 8, 2023

Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them. The post Free Social Media Learning Resources appeared first on Practical Ecommerce.

eCommerce 79

eCommerce 79

David Meerman Scott

MAY 8, 2023

Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like AI even when they’re skeptical?

New Technology 77

New Technology Marketing Marketers PR 77

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.

Advertising 72

Advertising Advertisers Transform Real Estate 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

MAY 8, 2023

Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help. Let’s take a look at what the Litmus Assistant beta can do for you.

User-Generated 67

User-Generated Branding Copywriting 67

CMO Network

MAY 8, 2023

By partnering with a tech company like Adobe for a service like Acrobat Sign, a consumer can become an activist.

CMO 85

CMO 85

Ariyh

MAY 8, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 18,343 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What if you had a CMS that cut your editing time in half? With Storyblok's top-ranked visual editor, you can easily make updates in real-time, reuse components, and customize workflows.

B2C 57

B2C Price Food Advertising 57

Vertical Response

MAY 8, 2023

A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent. The best email newsletters aren’t sales. Rather, they provide value that helps subscribers solve problems, improve their lives and achieve their goals. If you can do that, sales will follow.

Health 57

Health Email Marketing Promotion Place 57

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

SMA Marketing

MAY 8, 2023

Have you ever wondered how search engines rank websites? Is it based on a specific set of rules or signals, or is it a more complex ranking system? The answer is not as straightforward as you might think. Search engine optimization (SEO) is a crucial aspect of digital marketing, and understanding how search engines rank websites is vital for businesses and website owners.

Transform 52

Transform SEO Digital Marketing Product 52

Industrial Marketer

MAY 8, 2023

There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. But many manufacturing marketers can recount stories of time and cost investments that resulted in a tiny audience or how a webinar went off the rails for a. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Search Engine Land

MAY 8, 2023

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users. The Ads for Chat API. The new Bing was the first significant, free, advertising-funded consumer service to incorporate advanced large language models in chat on an unparalleled scale. The solution has been designed to grant publishers, apps, and online services the ability to customize their experiences with ads and generate greater

User-Generated 20

User-Generated Advertising Advertisers Customer 20

Industrial Marketer

MAY 8, 2023

Workforce recruitment marketing continues to be wicked hard for manufacturers and industrials these days. Heck, it’s hard for pretty much everyone. Prospects have many choices, and they know how to find openings and conduct quick research to see if a job description and company is of interest to them. The good news is that your. Read more » The post The Key Elements of Workforce Recruitment Messaging appeared first on Industrial Marketer.

Manufacturing 52

Manufacturing Marketing Marketers Branding 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above.

Education 110

Education Entertainment Thought Leadership Food 110

Kevin Indig

MAY 8, 2023

We all know great content isn’t enough to succeed. You need to distribute it! But how? Organic social is dead. SEO takes time. Email needs a list. Paid channels are getting more expensive and less effective. Why not syndication? Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+

Analytics 145

Analytics SEO Branding Customer 145

Buffer Marketing

MAY 8, 2023

Jay Acunzo has been creating content on the Internet for a long time. His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

Marketing 100

Marketing Marketers Shipping Communications 100

Hootsuite

MAY 8, 2023

Sometimes, progress can boomerang. Gen Z is bringing back bootleg jeans and “vintage” butterfly hair clips (please don’t let low-rise jeans come back). SNES emulators were a hit thirty years after the initial launch. And now, Meta has brought back a traditional one-way radio style of advertising in the form of broadcast channels. In this article, we’ll take you through how broadcast channels work, how to join and create them, and how they can help creators and social media managers connect

Gen Z 90

Gen Z Communications Social Media Marketing Advertising 90

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding