Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
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Content Marketing Institute
MAY 9, 2023
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem.
Hubspot Marketing
MAY 9, 2023
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don't entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
MAY 9, 2023
In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound. This guide from Conductor explains why SEO is the best marketing strategy during a recession, how to play the long game with SEO, and how SEO fuels all marketing efforts.
Hubspot Marketing
MAY 9, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in 2004, e.l.f. (an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 9, 2023
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders av
Search Engine Land
MAY 9, 2023
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time.
Martech
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
Search Engine Land
MAY 9, 2023
Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. Why we care. Any publishers that rely on traffic, engagement or brand awareness from Meta properties could see a significant loss if news content is blocked from being shared. What Meta said. “We will have to end the availability of news content on Facebook and Instagram in Canada,” according to Nick Clegg, president
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
MAY 9, 2023
Looking for a better way to capture qualified leads on Instagram and Facebook? Want an easy way to leverage Instagram DMs and Facebook Messenger in your marketing? In this article, you’ll learn how to create Meta messaging ads that lead to real conversations and how to assign leads to your team so you don’t miss […] The post How to Use Meta Messaging Ads for Quality Leads From Instagram and Facebook appeared first on Social Media Examiner.
Search Engine Land
MAY 9, 2023
Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is now building a team to provide those tools, The Information reported. There is no estimated timeline for when this will become available. Why we care. The ability to natively create image and video assets could help Amazon advertisers improve their listings, leading to more sales and greater ROI on the platform.
Practical eCommerce - Marketing
MAY 9, 2023
We generated text from ChatGPT and pasted it into 10 detection tools. Here are the results. The post My Test of 10 AI Content Detectors appeared first on Practical Ecommerce.
Search Engine Land
MAY 9, 2023
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
MAY 9, 2023
There are core principles that inclusive brands embody that enable them to authentically attract a bigger and more diverse customer base.
Set Up
MAY 9, 2023
In the 2022 Set up Marketing Relationship Marketing Relationship Survey , we surveyed over 300 Marketing respondents to uncover the behaviors and priorities of Brand and Agency marketing leaders. From discussing How Clients Feel About Their Agencies , to What Clients Want From Their Agencies , there is so much to reveal and explore. But what are marketers spending their resources on?
CMO Network
MAY 9, 2023
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental partners working toward a better future for all.
Quikly
MAY 9, 2023
Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products, or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Traackr
MAY 9, 2023
Here are some of the top beauty brands that were mentioned at the Met Gala, according to influencer data.
Rock Content
MAY 9, 2023
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and further society as a whole. What kind of risk will humanity be subject to? Does it seem like a science fiction movie to you? It is not! This is a real concern and people from many fields are talking about this right now, while you are reading this article.
Hootsuite
MAY 9, 2023
Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message.
Hubspot Marketing
MAY 9, 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It's a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hootsuite
MAY 9, 2023
Picture a restaurant that makes Michelin-star food but has no menus, servers, or front doors. Makes it hard to eat there, right? In this example, your marketing content is the high-end cuisine. Just like restaurants need ways for customers to access the food, you need a plan to get that A+ content to your audience. Content distribution is how you serve your content to your customers.
AWeber
MAY 9, 2023
Generative AI is an artificial intelligence that can generate words, images, and more from a prompt. It’s already proving helpful for creators. I find it helpful for everything from coming up with new ideas, translating your own ideas into words on a page, and helping you explore tones or perspectives to communicate. This is why we’re building AI writing tools at AWeber, To be clear, our aim is not to replace human creators - I don't believe that's even possible.
Martech
MAY 9, 2023
CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 billion in Q1 2023.
Marketing Insider Group
MAY 9, 2023
Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
MAY 9, 2023
The growing importance of omnichannel consumer engagement impacts all levels of the enterprise martech stack. Greater composability clarifies useful service boundaries, enabling enterprises to right-size their martech investments in nearly every domain. Outbound marketing has probably evolved the least in these respects. Understood today as campaign and messaging management tech, outbound marketing represents a holdout against the broader evolutionary trend.
Businesses Grow
MAY 9, 2023
Obviously, the airwaves are dominated with news and observations about ChatGPT, especially when it comes to creativity and jobs. However, I think the bigger threat to creators is something else. And it’s already here. When it comes to creativity, there’s a persistent (hopeful) argument that humans will have an edge, at least for a while!
Martech
MAY 9, 2023
Generative AI is taking our industry by storm, and every marketer out there needs to pay close attention. The technology solves one of our major challenges — creating tons of unique and compelling content. Our always-on, digital world has forced us to become publishers of hyper-relevant content to connect with and reach our audiences. The advent of Web3 , the metaverse and other immersive technologies arms us with powerful tools to build an emotional connection with audiences all over the globe
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