Adams & Knight Marketing
OCTOBER 18, 2022
Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Tell Me Something Good. Michelle Bonner, Director of Public Relations at Adams & Knight.
Aspiration Marketing
OCTOBER 18, 2022
Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.
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Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Content Marketing Institute
OCTOBER 18, 2022
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
OCTOBER 18, 2022
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.
Practical eCommerce - Marketing
OCTOBER 18, 2022
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022. The post 20 Top Social Media Networks of 2022 appeared first on Practical Ecommerce.
Hootsuite
OCTOBER 18, 2022
Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge app store offers thousands of apps to help you grow your business. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.
Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
OCTOBER 18, 2022
Meta will accept a ruling by UK watchdog company ordering it to sell Giphy, the animated GIF library. What happened. Meta was originally ordered to sell Giphy last year but they appealed. Today, the UK’s Competition and Markets Authority (CMA) announced that Meta had failed on five of the six objections raised in its appeal. The CMA said that the acquisition should be reversed on the grounds that it “could allow Meta to limit other social media platforms’ access to GIFs, making those sites less
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Hubspot Marketing
OCTOBER 18, 2022
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market. In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves.
Martech
OCTOBER 18, 2022
With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
OCTOBER 18, 2022
Google is testing a new interface and user experience for the product panel results in Google Search. The new interface has the price with arrows to expand the price, which breaks down the base price, delivery cost, taxes, and more.
Search Engine Journal
OCTOBER 18, 2022
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 18, 2022
Google's John Mueller said there isn't an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not specific to the number of sites you have verified but just generic delays in Search Console.
Search Engine Journal
OCTOBER 18, 2022
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
OCTOBER 18, 2022
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding. Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google said that was not true, and that someone should communicate that to the GoDaddy rep.
Search Engine Journal
OCTOBER 18, 2022
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips and lots of search interface tests below.
Search Engine Journal
OCTOBER 18, 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween 2022 appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Scoop.it!
OCTOBER 18, 2022
Social media has evolved over the years. Now it’s no longer just a means of socializing with others. Rather it has evolved into a brilliant marketing platform for businesses to build brand awareness, attract relevant leads, boost sales and maximize profit. Marketers, too, are now seen leveraging the opportunity to increase their conversions and boost ROI for their business.
Kuno Creative
OCTOBER 18, 2022
In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business. The idea of educating, entertaining and inspiring people to attract them to your company is still at the heart of it all, but so many new distribution channels and content marketing trends have emerged within the past decade that marketers can get whiplash trying to keep up with it all.
Buffer Marketing
OCTOBER 18, 2022
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? Turning down chances to bring more money or manpower into your business can feel foolish. And in a time of billion-dollar valuations, it can be tempting to look at the growth of your business and feel inadequate.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CopyBlogger
OCTOBER 18, 2022
Wondering how to respond to criticism about your writing? Let’s look at the situation you face in a different way. Continue Reading. The post Stop Wondering About How to Respond to Criticism appeared first on Copyblogger.
Lynton Web
OCTOBER 18, 2022
The average visitor spends 54 seconds on your site, bouncing in less than a minute unless they immediately find what they need. Visitors have also come to expect instant responses to their questions, concerns, or requests for info without the hassle and delay of making a phone call or filling out a form. They want attention, and they want it now. Chatbots can deliver.
Martech
OCTOBER 18, 2022
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.
Search Engine Roundtable
OCTOBER 18, 2022
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least one character after the trailing slash followed by the question mark. So if you have a URL that ends with /? it is the same thing as that being just /.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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