Jeff Bullas
DECEMBER 22, 2022
I carry my phone with me everywhere. This small device has become my augmented self, a second brain and an always-on connection with the world. My phone is my Metaverse. Mark Zuckerberg hasn’t realized that the Metaverse is already here and Apple has been working on it since 2007. We are already living in a virtual world and have augmented reality all around us.
Aspiration Marketing
DECEMBER 22, 2022
Generating leads is the lifeblood of your business. Whether you've been an established company for some time or are a startup looking to dramatically improve your customer base, devoting sufficient time and effort to lead generation should be a top priority for you and your team. When your lead generation tools aren't working, you likely need to figure out how to use your inbound marketing to better effect.
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Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Search Engine Roundtable
DECEMBER 22, 2022
As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
DECEMBER 22, 2022
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year.
Aspiration Marketing
DECEMBER 22, 2022
All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending, or they'll fall, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch as the year progresses.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Econsultancy
DECEMBER 22, 2022
Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4 billion this year; this growth has been buoyed by the continued success of TikTok, new social commerce capabilities.
Neil Patel
DECEMBER 22, 2022
Which three words describe content and websites that deliver outstanding value? Expertise, authoritativeness, and trustworthiness—or E-A-T. E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO.
Kuno Creative
DECEMBER 22, 2022
B2B video marketing is now more critical than ever. Yes, customers are number one, but B2B video marketing can do things like strengthen your brand and help your company’s website climb to the top of Google’s search engine rankings. It’s a tactic that you can’t ignore.
Scoop.it!
DECEMBER 22, 2022
Email is one of the most effective channels to communicate with your audience and enhance your brand reputation. Statistics show that at least 306 billion emails are sent and received daily, and over 4 billion people interact with emails at least once per day. And that’s not all. Studies show that every dollar a business spends on email marketing generates about 42 dollars in revenue — a whopping 4,200% ROI!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
DECEMBER 22, 2022
Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business? In this article, you’ll discover how to use YouTube videos to generate organic leads. How YouTube Supports Businesses Differently From Other Social Networks Marketers work across so many different social […].
Martech
DECEMBER 22, 2022
Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique monthly visitors across all their digital properties. With the first-party data unified in the CDP, users authenticated on one digital property could then be identified on another one.
Search Engine Journal
DECEMBER 22, 2022
Finding your ideal customers depends on nailing the right messaging for your brand's value proposition. The post 5 Great Value Proposition Examples & Why They Work appeared first on Search Engine Journal.
Quikly
DECEMBER 22, 2022
If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a pleasurable outcome.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Internet Marketing Ninjas
DECEMBER 22, 2022
Let’s have a Talk about Artificial Intelligence (AI). Ok…we must talk about AI… it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGBT a few weeks ago, the world has moved into new era’s of information. AI will change the world as we know it today – I truly believe that, as it takes our intelligence to a new level.
Search Engine Land
DECEMBER 22, 2022
On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. . Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google.
Search Engine Journal
DECEMBER 22, 2022
Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users' content. The post Twitter Adds Public View Counts To Tweets appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 22, 2022
Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it’s successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity among SEO practitioners.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
DECEMBER 22, 2022
Scaling Your Agency Without Adding Overhead written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show. Today, we have the ability now to start businesses without really adding much overhead. You don’t need an office – all you really need is a computer.
Search Engine Land
DECEMBER 22, 2022
GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why we care.
Search Engine Roundtable
DECEMBER 22, 2022
Since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. Fabrice Canel from Microsoft said while the new BingBot is still only doing 50% of all crawls, it will move to 100% of all crawls in early January.
Search Engine Land
DECEMBER 22, 2022
Just in time for the holidays, Google has reported a Feeds issue in Merchant Center. The following is a screenshot from the status dashboard. Why we care. This issue could affect your product feed. Keep an eye on the dashboard for a resolution. The post Merchant Center Feeds issue appeared first on Search Engine Land.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
DECEMBER 22, 2022
Gary Illyes from Google said on LinkedIn that if you want to you can use a single robots.txt file for all your international sites. He added that he is not saying this is a good idea, but rather, technically, you can implement your robots.txt this way.
Traackr
DECEMBER 22, 2022
Your monthly beauty trends and analysis, featuring Neutrogena, REFY, and Lancôme!
Search Engine Roundtable
DECEMBER 22, 2022
There is an interesting thread on Mastodon where Danny Sullivan and John Mueller, both of who work at Google, talk about making Mastodon more search-engine friendly. The thread was started by Gabe Rivera of Techmeme, when he wanted a way to search Mastodon.
CMO Network
DECEMBER 22, 2022
Brad Mondo went from sweeping the floors of his Dad's salon to owning a massive haircut brand, XMONDO.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
DECEMBER 22, 2022
Google's John Mueller said on Mastodon that the Google Search ranking algorithm does not look at words per section or the word count in different sections of your page.
SMA Marketing
DECEMBER 22, 2022
Today there are 28 million small local businesses and 22 million self-employed individuals. With all that competition how can you get your local brand above the noise? By implementing a focused local SEO content strategy , you can get your message in front of the right person at the right time. More On Local SEO. Tools To Help You Develop an Awesome Local SEO Strategy. 8 Reasons Your Business Needs a Local SEO Strategy [Infographic].
Search Engine Roundtable
DECEMBER 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just an update for you, the Google search results are still very turbulent.
Hubspot Marketing
DECEMBER 22, 2022
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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