Aspiration Marketing
DECEMBER 8, 2022
Since the early years of the World Wide Web, firms have benefited from developing an online presence. Although web standards have changed since early web pages offered businesses an eCommerce presence and marketing opportunities, many firms continue to embrace traditional web design as a method of managing the customer experience and handling inbound marketing.
Businesses Grow
DECEMBER 8, 2022
The ChatGPT struggle. I am a person who explores the edges. I experiment with every new technology so I can be a better consultant, teacher, and author. I recently plugged into something that gave me the same feeling as the electric moment I connected to the internet for the first time. It will change everything in social media and content creation.
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CopyBlogger
DECEMBER 8, 2022
Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.
Sprout Social
DECEMBER 8, 2022
TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. That’s why adding video content ideas to your regular brainstorming is a game-changer.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hootsuite
DECEMBER 8, 2022
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean.
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 8, 2022
The MarTech Conference returns online March 28-29, 2023. This time we’ll be focusing on the identity challenge. As the industry weans itself from cookie-tracking, other data sources are becoming more important. Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.
Search Engine Journal
DECEMBER 8, 2022
Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.
Sprout Social
DECEMBER 8, 2022
Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. Yes, that’s right—it’s more than just tossing videos together. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back.
Hootsuite
DECEMBER 8, 2022
If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U.S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. dollars , and most of that money goes to sponsored posts. Why are brands spending their marketing dollars in this way?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
DECEMBER 8, 2022
With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
Martech
DECEMBER 8, 2022
Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones.
Social Media Examiner
DECEMBER 8, 2022
Want more prospects and customers from Instagram? Looking for a strategy to follow? In this article, you’ll discover how to use Instagram DM automation for more leads and sales. What’s So Great About Instagram DMs for Marketing? Back in the 1990s, Seth Godin pioneered the idea of “permission marketing.” It’s a simple concept. People respond […].
Scoop.it!
DECEMBER 8, 2022
It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen? You have to delight customers with your service and keep them engaged. Your customer engagement strategy is the key to gaining more loyal customers so you can stop worrying about your cash flow.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
AWeber
DECEMBER 8, 2022
When most people create a new email, they start by writing it from start to finish. Then, as necessary throughout the message, they may add an image, video, product, button, or other elements for context. Does this sound like you? If so, we've got some good news. You can now drag and drop images, buttons, and nine other elements directly in-between your paragraphs.
Search Engine Journal
DECEMBER 8, 2022
Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal.
Kuno Creative
DECEMBER 8, 2022
As you’re reviewing your sales and marketing performance from the year, you might notice some gaps that seemed small at first have become gaping holes as you’ve grown.
David Meerman Scott
DECEMBER 8, 2022
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning country. This is a fascinating example of newsjacking.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
DECEMBER 8, 2022
Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years. The post Google’s Top Global & Local Search Trends Of 2022 appeared first on Search Engine Journal.
SMA Marketing
DECEMBER 8, 2022
What is the difference between SEO and Local SEO? While they may share some tactics and best practices, getting your website to rank in local search takes a slightly different approach. In the video below, I'll share the differences between SEO and Local SEO , explain why local SEO is important, as well as the main ranking factors that impact local search.
Search Engine Journal
DECEMBER 8, 2022
Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. The post How Google’s Helpful Content Update Affected News SEO In 12 Different Countries appeared first on Search Engine Journal.
Kuno Creative
DECEMBER 8, 2022
Your website is your digital storefront. Yet, websites are often treated like one-and-done static assets. The reality is they are dynamic virtual organisms that need regular attention. They require upkeep and maintenance: new product pages, updates to conform with current web standards, refreshed content, and many critical integrations like ecommerce, RSVP forms, registration forms and triggers need to provide the customer with everything they need from your site.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
DECEMBER 8, 2022
Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive , everyone can agree that it’s an experience. So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in the interface is gone. Users no longer have access to their old dashboards and are now forcefully entered into the NMX, or New Merchant Experience, where GBP edits are made directly within the SERPs.
Duct Tape Marketing
DECEMBER 8, 2022
Leadership Lessons To Help Guide You To Excellence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tom Peters. In this episode of the Duct Tape Marketing Podcast , I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever.
Martech
DECEMBER 8, 2022
“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and update their engagement technology. That’s what our latest MarTech Replacement Survey showed. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers.
Search Engine Roundtable
DECEMBER 8, 2022
There have been a lot of complaints about the quality of Google search results - the truth is, there are always complaints. Assuming you believe the results are indeed getting worse (which not everyone would agree with), is Google to blame, or is it the fault of the web in general to blame?
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
DECEMBER 8, 2022
Publishers using the Subscribe with Google feature may see an increase in the reported clicks and impressions within the Google Search Console search performance report. This started around December 6, 2022. Google’s announcement. Google posted that on December 6, 2022, “Google created an additional search result feature for sites that use Subscribe with Google.
Search Engine Journal
DECEMBER 8, 2022
Working as an SEO freelancer is how a meaningful percentage of people get their start in the industry. Here's what you can learn from them. The post The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 8, 2022
Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and impressions. I'll be honest, I am a bit confused by the annotation was added this week and not in 2018 when the feature was added.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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