Tue.Feb 06, 2024

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Surviving the 2024 Cold Email Regulations as an Email Marketer

Calvyn Lee Blog

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable t

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Creating a Strategic Web Design Plan: A Step-by-Step Guide

Aspiration Marketing

Building a successful website requires a strategic approach, not just haphazard design choices. Without a clear, data-driven strategy, your website may struggle to achieve its intended goals and engage your target audience. Like any complex project, a website needs a well-defined roadmap to navigate the competitive online landscape and reach its intended destination.

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Why SEO Agency need to access my Google Search Console

Calvyn Lee Blog

There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console? ) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your site appears in search results (impressions), and how often users click on those results (clicks).

SEO 130
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75% of consumers made purchases as a result of SMS marketing

Martech

Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands.

Marketing 114
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Microsoft expands enhanced conversions and ad targeting capabilities 

Search Engine Land

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Why we care. Leveraging these latest updates has the potential to enhance campaign performance significantly. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting RO

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Current trends in marketing and data have deep roots

Martech

Hard to believe, maybe, but we’re hurtling towards the four-year anniversary of COVID lockdown. The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That was around mid-March 2020.

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Super Bowl commercials and strategies to watch for

Martech

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII. While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers.

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TikTok Updates: Incentivized Video, Shoppable Posts, and More

Social Media Examiner

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds Universal Music Group (UMG), the world's most extensive music catalog, removed its recordings from the popular video app TikTok after […] The post TikTok Updates: Incentivized Video, Shoppable Posts, and More appeared first on Social Media Examiner.

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Winning the B2B race from sales to profitability

Martech

The path from startup to successful business is a marathon, not a sprint. While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. So, when is the right time to shift focus from rapid growth to sustainability? This article provides a framework for making this transition successfully.

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The Hustle's YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

Hubspot Marketing

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before.

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SMS marketing – what it is and why you should care

illumin

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Like email marketing, SMS marketing requires a subscription.

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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

Digital Marketer

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

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How To Help Your Internal Teams Fall in Love (or in Line) With Innovative Ideas

Content Marketing Institute

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How smart brands score big in Super Bowl ads

SmartBrief - Marketing

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game. That’s a hefty investment for brands.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

With more than 7.5 million active sellers and 95.1 million active buyers, Etsy is one of the biggest marketplaces in the world. That creates a good-news, bad-news dilemma for Etsy sellers. On one hand, they have access to a huge audience of active buyers, but on the other hand, they are facing fierce competition. If you are an Etsy seller, you are probably wondering: How do you get your Etsy shop noticed?

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3 ways search marketers can prepare for the big cookie crumble

Search Engine Land

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. No surprises there. Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What is digital PR for SEO?

Search Engine Land

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. Google’s algorithms are now much more sophisticated. To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners

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9 Lessons From the Ultimate World Cruise Creators Who Have Taken Over TikTok

Buffer Marketing

You know a social media event has truly gone viral when it transcends the platform and makes global headlines — and even more so when it gets its own subreddit , too. Last year, it was the private chefs of the Hamptons — in 2024, it’s the #UltimateWorldCruise that has taken over TikTok.  What makes this particular cruise aboard Royal Caribbean’s Serenade of the Seas unique is that it lasts a staggering nine months.

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Snap revenue rises 5%, misses Wall Street expectations

Search Engine Land

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall Street analysts’ forecasts, who had anticipated $1.38 billion for Snapchat’s parent company. However, Q4 saw net losses narrowed to $248 million, showing improvement from the $288 million reported in the same period the previous year.

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Leveraging Technology: The Role of Automation in Marketing

yorCMO

Automation can dramatically enhance marketing efficiency, personalize customer experiences, and provide valuable insights into consumer behavior. Discover some of the benefits and how to get started. The post Leveraging Technology: The Role of Automation in Marketing appeared first on yorCMO.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Google will sunset commission bid strategies for hotel ads

Search Engine Land

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid strategies before the sunset date to avoid disruptions so that campaigns can continue to serve as usual.

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The Personal Touch of Technology in 2024

Set Up

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. In this industry blog featuring the Technology sector, we have insights from a Cyber Technology + Services company, as well as a Wireless Services company, giving us a wide perspe

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One year later: Little change to Microsoft Bing’s search market share

Search Engine Land

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine. This despite the launch of the new Bing , powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google.

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3 Tips for Building an Influencer Marketing Career from Roberta Cammisa, UGG

Traackr

With over 10 years of experience in public relations, Roberta shares her best tips for building an exciting and successful influencer marketing career.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Google investigating ‘confusing ad text’ error impacting ad campaigns

Search Engine Land

Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, they will experience error messages, high latency, or other unexpected behaviors. Why we care. If your campaign is affected by these issues, rest assured that the problem is on Google Ads’ end, and the platform is actively working on a solution as a top priority.

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Kanad & Shreyansh on AI in RevOps, key KPIs, and insights for a better strategy

Fractional CMO

“No matter what people tell you, words and ideas can change the world.” – Robin Williams, in the Academy Award-winning movie, “Dead Poets Society”. And so, for this fantastic podcast episode, Kanad Bahalkar (Founder, Potion) invited Shreyansh Surana (CEO & Founder, Fractional CMO) to share his enriching RevOps bliss. While Kanad is determined to revolutionize the world of video prospecting with Potion , Shreyansh brings in his years of experience as a revenue operations expert.

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Google Ads investigating bugs impacting payment methods and credit card updates

Search Engine Land

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to resolve it.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.