Scoop.it!

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.

Advertisers 120

Advertisers Advertising Fashion Analytics 120

Search Engine Land

OCTOBER 2, 2024

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

OCTOBER 2, 2024

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.

Shoppers 121

Shoppers User-Generated Price Promotion 121

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Buffer Marketing

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It can help you understand what makes your audience tick and what not to do. Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours.

Price 117

Price Key Performance Indicator SEO Analytics 117

Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Aspiration Marketing

OCTOBER 2, 2024

Picture this: Your ideal customer is online, actively searching for a solution to a problem your business can solve. They're ready to buy, but you're nowhere to be found. Sounds frustrating? It should. This is the harsh reality for businesses without a robust lead generation strategy.

Customer 264

Customer 264

Search Engine Land

OCTOBER 2, 2024

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser.

Transform 99

Transform Health User-Generated Advertisers 99

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Welcome Software

OCTOBER 2, 2024

Understanding and resolving conflicts between B2B buying channels—whether online, over the phone, or through distributors—is crucial for staying competitive and profitable. Channel conflicts can lead to: Poor customer experiences: Inconsistent experiences can damage relationships and reduce satisfaction. Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

OCTOBER 2, 2024

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.

Branding 75

Branding Millennials Finance CMO 75

Search Engine Land

OCTOBER 2, 2024

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance.

SEO 91

SEO Health User-Generated Key Performance Indicator 91

Duct Tape Marketing

OCTOBER 2, 2024

How to Translate Your Passion Into Your Purpose with Liz Elting written by Tosin Jerugba read more at Duct Tape Marketing The Ducttape Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast , I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect.

Finance 66

Finance Non-Profit Education Retail 66

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Welcome Software

OCTOBER 2, 2024

The shift towards online purchasing In the fast-paced world, there’s no room for digital investment fatigue. Your customers are demanding increasingly sophisticated self-service and digital experiences, and the shift to online purchasing is accelerating at an unprecedented rate. According to the MasterB2B 2024 State of B2B eCommerce report, a whopping 62% of B2B buyers now prefer to restock their supplies online because it’s quick and hassle-free.

Manufacturing 72

Manufacturing eCommerce Shoppers Product 72

Six & Flow

OCTOBER 2, 2024

As Dharmesh Shah rightly remarked during his Spotlight session at INBOUND24 , "This is the year of AI agents." Undoubtedly, Breeze agents are leading this charge in changing the way go-to-market teams operate. These intelligent assistants automate repetitive tasks, streamline workflows, and deliver personalised insights, freeing up time for sales and marketing teams to focus on what really matters—building relationships and driving growth.

Transform 52

Transform Marketers Marketing 52

Content Marketing Institute

OCTOBER 2, 2024

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

CMO 105

CMO Branding 105

Use Insider

OCTOBER 2, 2024

What is AI marketing ? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits. However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business. That’s why in this guide, we’ll explore how AI can be used by marketers to achieve different goals — like improving productivity, accurately predicting customer behaviors, driving revenue and retention, and

User-Generated 52

User-Generated Marketers Marketing Customer Journey 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Zumvu

OCTOBER 2, 2024

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

Marketers 52

Marketers Marketing 52

Use Insider

OCTOBER 2, 2024

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market. First, let’s discuss key enterprise email use cases with real-life examples from brands that used our email solution.

Email Marketing 52

Email Marketing User-Generated eCommerce Price 52

Zumvu

OCTOBER 2, 2024

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

Marketers 52

Marketers Marketing 52

Sachs Marketing Group

OCTOBER 2, 2024

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period.

Customer 97

Customer Retail eCommerce Shoppers 97

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM