Wed.Oct 02, 2024

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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

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What Oracle’s exit from advertising means for the adtech space

Martech

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.

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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

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Pinterest introduces Performance+ ad campaign suite

Martech

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.

Shoppers 120
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It can help you understand what makes your audience tick and what not to do. Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours.

Price 115
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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

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What is Lead Generation, and Why Does It Matter?

Aspiration Marketing

Picture this: Your ideal customer is online, actively searching for a solution to a problem your business can solve. They're ready to buy, but you're nowhere to be found. Sounds frustrating? It should. This is the harsh reality for businesses without a robust lead generation strategy.

Customer 264
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Microsoft is about to change how Copilot ads appear and trigger

Search Engine Land

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser.

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How to quickly resolve conflict in your buying channels

Welcome Software

Understanding and resolving conflicts between B2B buying channels—whether online, over the phone, or through distributors—is crucial for staying competitive and profitable. Channel conflicts can lead to: Poor customer experiences: Inconsistent experiences can damage relationships and reduce satisfaction. Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins.

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How to Translate Your Passion Into Your Purpose with Liz Elting

Duct Tape Marketing

How to Translate Your Passion Into Your Purpose with Liz Elting written by Tosin Jerugba read more at Duct Tape Marketing The Ducttape Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast , I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect.

Finance 78
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.

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How Breeze Agents Are Transforming Sales and Marketing in 2024

Six & Flow

As Dharmesh Shah rightly remarked during his Spotlight session at INBOUND24 , "This is the year of AI agents." Undoubtedly, Breeze agents are leading this charge in changing the way go-to-market teams operate. These intelligent assistants automate repetitive tasks, streamline workflows, and deliver personalised insights, freeing up time for sales and marketing teams to focus on what really matters—building relationships and driving growth.

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How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

Content Marketing Institute

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

CMO 105
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AI in marketing: Benefits, strategies, and examples (2024 guide)

Use Insider

What is AI marketing ? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits. However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business. That’s why in this guide, we’ll explore how AI can be used by marketers to achieve different goals — like improving productivity, accurately predicting customer behaviors, driving revenue and retention, and

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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10 Best Email Signature Generator Reviewed in 2024

Zumvu

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

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Enterprise email marketing: Platforms, examples, and use cases

Use Insider

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market. First, let’s discuss key enterprise email use cases with real-life examples from brands that used our email solution.

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10 Best Email Signature Generator Reviewed in 2024

Zumvu

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

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8 Thanksgiving Marketing Ideas that Attract More Customers [2024]

Sachs Marketing Group

Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. Incorporating seasonal themes and symbols into holiday marketing campaigns can enhance their impact, making them more memorable and engaging. This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How to set a smart social media budget (and get it approved)

Hootsuite

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

B2C 121
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance.

SEO 91
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62% of B2B buyers purchase online (and you should too)

Welcome Software

The shift towards online purchasing In the fast-paced world, there’s no room for digital investment fatigue. Your customers are demanding increasingly sophisticated self-service and digital experiences, and the shift to online purchasing is accelerating at an unprecedented rate. According to the MasterB2B 2024 State of B2B eCommerce report, a whopping 62% of B2B buyers now prefer to restock their supplies online because it’s quick and hassle-free.