ConsumerTalk

AUGUST 16, 2023

The people who use your products are your greatest asset. They talk to others about your product; this word-of-mouth connection can build or break your brand. In today’s dynamic business landscape, the connection between celebrity influence and heightened sales is a growing area of brand development. When your business chooses the right brand partner, this relationship can shape your brand image and cultivate consumer trust.

Branding 52

Branding Product 52

Aspiration Marketing

AUGUST 16, 2023

Internal linking is one of the most effective and free SEO techniques to improve your website's ranking in search results. By linking to relevant pages on your website, you can help Google understand the structure of your site and the relationships between your pages. This can lead to higher rankings for your pages in search results and more traffic to your website.

SEO 177

SEO Inbound Marketing Content Marketing Marketing 177

Search Engine Land

AUGUST 16, 2023

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this premium service which has historically only been accessible to Google Ads’ biggest clients.

Customer 98

Customer Advertising Advertisers Search Marketers 98

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. And why shouldn’t they? With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

Customer 95

Customer Automobile CRM B2C 95

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

AUGUST 16, 2023

Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage social links in Google Business Profiles. This feature is not fully rolled out to all businesses, yet, but some businesses may be able to login to their Google Business Profile and edit their profile and add or edit their social links w

Management 97

Management SEO 97

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list.

Price 88

Price Social Media Marketing CRM Analytics 88

Content Marketing Institute

AUGUST 16, 2023

How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.

Content Marketing 87

Content Marketing Marketing Marketers 87

Search Engine Land

AUGUST 16, 2023

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? It could be: A hate-based group is organizing on your university campus.

PR 94

PR Health Law Advertising 94

Chief Martec

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they ask marketers: Did you replace any martech applications in your stack? Why did you replace them? What did you look for in the apps you replaced them with?

Transform 84

Transform Law CMO Price 84

Search Engine Land

AUGUST 16, 2023

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the platform and look for alternatives.

Management 94

Management Search Marketers Branding Marketing 94

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Rock Content

AUGUST 16, 2023

At Rock Content, we maintain a significant flow of content, continuously creating and updating it as part of our SEO and organic growth strategy. We’ve previously shared our process in content creation, which involves a relatively compact in-house SEO team concentrating on strategies, while freelancers handle scalable content production. Consequently, to ensure the organized, high-quality production of this substantial content volume, excelling in the briefing model stage is pivotal.

Thought Leadership 84

Thought Leadership SEO Product Management 84

Search Engine Land

AUGUST 16, 2023

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of SEO benefits. What is an XML sitemap? In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl.

SEO 91

SEO eCommerce Product 91

Businesses Grow

AUGUST 16, 2023

Nobody studies the creative process more than my friend Jay Acunzo. We have had a back and forth debating about the various frameworks and blueprints out there for content success — including our own — and we’ve wondered whether these guidelines can be applicable to anyone. Is there a Unified Theory of Content Success? And more important, can anybody achieve content success?

Entertainment 79

Entertainment Market Trends Marketing Strategy Email Marketing 79

Buffer Marketing

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their footing? As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for com

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

AUGUST 16, 2023

Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson , Musk has been on a mission to make fetch X.com happen since 1999. That year he launched the site offering a range of digital finance products, and the site eventually merged with another company becoming PayPal.

Finance 77

Finance Communications Product Marketing 77

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Soon, subsequent Tweets questioning the health of SVB went viral. The posts prompted depositors to withdraw $42 billion within 10 hours, a devastating blow that led state regulators to close the bank.

Gen Z 74

Gen Z Branding Health Finance 74

Buffer Marketing

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update.

Price 74

Price Finance User-Generated Health 74

Orbit Media Studios

AUGUST 16, 2023

By Andy Crestodina We’ll start with a simple question… Can AI help us make higher performing pages? Here’s a better, more specific question… How can we train AI to recommend edits to our most important pages that drive measurable impact for both search rankings and conversions? This article answers that question. It’s a step-by-step framework for using AI to evaluate and score the performance of our pages in three ways: Conversion optimization (alignment with the decision criteria of the prospec

SEO 71

SEO Copywriting User-Generated CMO 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

AUGUST 16, 2023

Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have been difficult to discern from raw data.

Logistics 70

Logistics Transform Manufacturing Food 70

CMO Network

AUGUST 16, 2023

Having difficult conversations is never easy, but when they don’t happen it is clear it results in declining employee engagement and trust in the organization.

CMO 73

CMO 73

Influence & Co

AUGUST 16, 2023

Here's a breakdown of how much you might spend if you outsource a full content marketing strategy to freelancers (plus how much an agency might charge).

Content Marketing 72

Content Marketing Marketing Marketers Marketing Strategy 72

Martech

AUGUST 16, 2023

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

Advertising 89

Advertising Advertisers Transform B2C 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

AUGUST 16, 2023

With it come many ethical gray areas and calls to slow down the speed of its development.

Customer 91

Customer CMO 91

Search Engine Land

AUGUST 16, 2023

Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation and personalized targeting to create more effective advertising strategies. Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar.

Advertising 88

Advertising Advertisers Transform B2C 88

CMO Network

AUGUST 16, 2023

As a brand, Skittles has been supportive of the LGBTQ+ community for quite some time.

Marketing 86

Marketing Marketers Branding CMO 86

Duct Tape Marketing

AUGUST 16, 2023

How Fractional CMOs Are Reshaping Business Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast , I interview Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books.

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their footing? As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for com

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Unbounce

AUGUST 16, 2023

AI is the talk of the town. You could even argue it’s about to overthrow the weather as everyone’s go-to small talk topic. “You won’t believe the argument I got into with ChatGPT today.” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundara

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Six & Flow

AUGUST 16, 2023

Your customer relationship management (CRM) system is the beating heart of your customer experience. It's like the engine of a sports car that keeps everything running smoothly. Now, think about this: not giving your CRM the upgrade it needs is a bit like using outdated road maps on a cross-country trip. You might take wrong turns, miss out on exciting detours, and end up spending more on gas and repairs.

CRM 52

CRM Management Customer 52

Sachs Marketing Group

AUGUST 16, 2023

Ensuring website security is vital for protecting sensitive data and building trust with visitors. By implementing measures like SSL certificates, regular updates, strong passwords, regular backups, scanning, utilizing security tools, and hiring professionals, you can safeguard your site against potential threats and breaches. With the rise of cyber-attacks, website security is a growing concern for business owners.

Education 52

Education Health Management New Technology 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding