Hubspot Marketing

AUGUST 21, 2023

Have you been on a time crunch to create social media content? Most of us have and it's a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you'll also miss out on the creative social topics and events that can be planned for in advance.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Search Engine Land

AUGUST 21, 2023

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. This article outlines the many SEO metrics and KPIs and how to tailor a set of SEO KPIs to your business.

SEO 98

SEO Key Performance Indicator Whitepaper Analytics 98

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in th

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Search Engine Land

AUGUST 21, 2023

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word ‘Ads’ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A YouTube spokesperson exclusively told Search Engine Land: “We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.

Search Marketers 98

Search Marketers Product Marketing Marketers 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

AUGUST 21, 2023

What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. People who find you online want to know about your company’s mission, vision, and, of course, how you can help them solve their problems.

Fashion 98

Fashion Real Estate Price Product 98

Search Engine Land

AUGUST 21, 2023

Is low-quality content dragging down your website’s “ reputation of knowledge “? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isn’t defined as “the date it was published.” Nothing is that simple – there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old pages.

SEO 98

SEO User-Generated Entertainment Education 98

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration.

Manufacturing 96

Manufacturing Price Market Segmentation Customer 96

Hubspot Marketing

AUGUST 21, 2023

Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there's a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have values we believe in. Still, Loyalty doesn’t happen overnight.

Food 98

Food Non-Profit Health Education 98

Zumvu

AUGUST 21, 2023

What’s the best way to create effective videos for your e-commerce business? In this article, you're going to discover seven practical ways to accomplish it.

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Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. In this detailed guide, you'll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market.

Shipping 98

Shipping Whitepaper Price eBook 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 21, 2023

Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI?

User-Generated 94

User-Generated SEO Digital Marketing Product 94

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.

Branding 98

Branding PR Law Energy 98

Search Engine Land

AUGUST 21, 2023

GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial or custom setup by users. This is the case with event parameters, which enable us to obtain relevant information about actions taking place on our website.

Management 93

Management Price Customer Product 93

Hubspot Marketing

AUGUST 21, 2023

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. But what does a business plan look like?

Price 98

Price Finance Marketing Strategy Product 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

AUGUST 21, 2023

Looking back on my career, I would say my greatest contribution to the business world is a book I wrote called KNOWN. The choice is simple because nearly every week, I get a note from somebody telling me this book on personal branding changed their life or business. It’s rewarding to see that my book is even being used as a textbook in universities!

Branding 93

Branding Education Place Customer 93

Search Engine Land

AUGUST 21, 2023

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Growth categories included household supplies and beverages – which rocketed by more than 300% year-over-year. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly (even as the report noted a dearth of pet brands advertised on Disney+ in June).

Advertising 92

Advertising Advertisers Search Marketers Branding 92

Hubspot Marketing

AUGUST 21, 2023

There are 2.95 billion monthly active users on Facebook. Furthermore, there are about 200 million businesses using the platform. With that said, you're probably wondering how your brand or organization can stand out among a sea of users on the social network. One simple way to capture your audience‘s attention and keep them engaged is by asking questions or using icebreakers.

Food 91

Food User-Generated Product Place 91

Ariyh

AUGUST 21, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 21,281 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… beCreatives Need to edit many videos for yourself or clients? You know how time-consuming it can be. That’s where beCreatives comes in.

eCommerce 90

eCommerce Price B2C Retail 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Social Media Examiner

AUGUST 21, 2023

Want to be sure your messaging reaches your followers on Instagram? Have you considered using broadcast channels? In this article, you'll discover 16 Instagram broadcast channel use cases to help you map out your strategy. What Are Instagram Broadcast Channels and Why Should Businesses Care? Instagram broadcast channels are a one-to-many communication feature available in […] The post 16 Ways to Use Instagram Broadcast Channels for Business appeared first on Social Media Examiner.

Communications 90

Communications 90

CMO Network

AUGUST 21, 2023

Take these lessons in belonging from Beyonce’s Renaissance World Tour, and apply them to earn the fierce loyalty of more of the people you want to serve.

CMO 98

CMO 98

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI.

Marketing 89

Marketing Marketers User-Generated Education 89

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to me

Digital Marketing 87

Digital Marketing Management Marketing Strategy Analytics 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Practical eCommerce - Marketing

AUGUST 21, 2023

Grouping keywords, estimating budgets, generating copy — ChatGPT can streamline paid search and social media campaigns. The post ChatGPT Prompts for Pay-per-click Ads appeared first on Practical Ecommerce.

eCommerce 84

eCommerce 84

Rock Content

AUGUST 21, 2023

If you found this article, you probably already know that content production is one of the most crucial pillars of a marketing strategy—and it’s also the Achilles’ heel for a significant portion of small, medium, and large companies. This is because there are various stages around content production that brands need to pay attention to, such as: Building a relevant and recurring strategy; Mapping out content; Providing a variety of content at all stages of the funnel; Allocating reso

User-Generated 81

User-Generated Management eBook SEO 81

yorCMO

AUGUST 21, 2023

Explore the key factors influencing the duration and steps involved in crafting an effective marketing strategy for your business. Learn more to streamline your planning process. The post How Long Does it Take to Craft a Detailed Marketing Strategy? appeared first on yorCMO.

Marketing Strategy 80

Marketing Strategy Marketing Marketers 80

Buffer Marketing

AUGUST 21, 2023

Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model for creators.

Affiliate Marketing 78

Affiliate Marketing Advertising Advertisers Product 78

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

AUGUST 21, 2023

Too many conversations about artificial intelligence assume a binary. Either the robots replace the people in a particular role or use case, or they don’t. This black-or-white thinking could be appropriate in limited applications. Machines and automation are replacing humans in various functions. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world.

User-Generated 77

User-Generated Customer Product Branding 77

yorCMO

AUGUST 21, 2023

Learn how an innovative campaign transformed patient acquisition and added billable capacity for a dentaI practice. The post Breaking the No-Show Cycle with Strategic Marketing appeared first on yorCMO.

Transform 74

Transform Marketing Marketers 74

CMO Network

AUGUST 21, 2023

Advertising has a diversity issue. This is not new news. However, a recent report from the American Association of Advertising Agencies has given us new reasons to revisit the issue.

Advertising 73

Advertising Advertisers CMO 73

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. Why we care. When the new Bing launched, it felt like the dawn of an exciting new era in search. Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search.

PR 73

PR CMO Marketing Marketers 73

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding