Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce.
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Search Engine Journal
OCTOBER 24, 2022
Google answers whether machine-translated content with only minor editing changes is still good enough. The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine Journal.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Sprout Social
OCTOBER 24, 2022
Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.
Hubspot Marketing
OCTOBER 24, 2022
Every marketer faces different challenges. Maybe you're struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 24, 2022
After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of all the issues I have faced when it came to correctly reading various materials — including advertising. I was thrilled to be present 25 years ago when Sir Tim Berners-Lee first announced the Web Accessibility Initiative back in April 1997.
Content Marketing Institute
OCTOBER 24, 2022
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
Hubspot Marketing
OCTOBER 24, 2022
Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. For instance, isn't it just a platform for teens? Specifically, teens who lip-sync ? To help curb the confusion, we've rounded up a list of common TikTok myths to help you decide whether it deserves a spot on your marking roster. Let's dive in.
Search Engine Roundtable
OCTOBER 24, 2022
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes sense for a spam update. But the day after, on Saturday, October 22nd, I am seeing renewed chatter and the tools are showing much bigger swings in the Google search rankings.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
OCTOBER 24, 2022
To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them.
Search Engine Roundtable
OCTOBER 24, 2022
Here is a recap of what happened in the search forums today.
Hubspot Marketing
OCTOBER 24, 2022
Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature. Let’s talk about what LinkedIn Audio Events is, how it works, and what it could mean for marketers. LinkedIn first launched a beta version of Live Audio Events in January. Then, in June, expanded it to users with the “creator mode” on.
Hootsuite
OCTOBER 24, 2022
Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Trust and experience are the top attributes people look for when choosing a real estate agent. Social media is more than a way for people to discover home listings (though it’s great for that).
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
OCTOBER 24, 2022
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun listen to and I recommend you find some time to listen to this, no need to take notes, but just listen to it.
Calvyn Lee Blog
OCTOBER 24, 2022
Over 3 billion people around the world use Meta technologies on a monthly basis to build connections and discover things that matter to them. Businesses can use Meta technologies such as Facebook, Messenger, Instagram and WhatsApp to grow, stay connected to customers, tell their stories and share updates about their products and services with their communities.
Industrial Marketer
OCTOBER 24, 2022
Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection. Read more » The post The Top 5 Types of Marketing Content for the Awareness Phase appeared first on Industrial Marketer.
Hootsuite
OCTOBER 24, 2022
Decided Instagram isn’t the best fit for your business? No sweat. Unlike real life, there’s an undo button: you can delete your Instagram account permanently. Before you delete, consider backing up your account data in case you need it. Be aware the data will be a computer-readable HTML or JSON format, not individual profile photos, videos, comments, etc.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
OCTOBER 24, 2022
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for the local panel interface in Google Search.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce.
Search Engine Roundtable
OCTOBER 24, 2022
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google is now testing an "explore more" grid format on top of that, after officially announcing this new visual shopping experience was live yesterday.
Econsultancy
OCTOBER 24, 2022
Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also predicts solid growth, with the global BOPIS market (‘buy online pick up in store) expected to reach $703.18 billion by 2027, on the back of continued adoption since the pandemic.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
OCTOBER 24, 2022
The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process.
Search Engine Roundtable
OCTOBER 24, 2022
Google has confirmed an issue affecting call ads within Google Ads. Google said, "the issue is specific to call ads and is affecting a subset of users.
Search Engine Land
OCTOBER 24, 2022
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new examples of why a video ad may be disapproved.
Digital Marketer
OCTOBER 24, 2022
Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. And these also just happen to be the ingredients for success during times of uncertainty, which is why the demand for passionate people in this space has never been higher. In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner).
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
OCTOBER 24, 2022
Not sure why you're missing the mark on your international, locally-translated content? Discover the real reasons why they're not converting through a global lens. The post 4 Questions To Ask When Your Content Doesn’t Convert Globally appeared first on Search Engine Journal.
Search Engine Land
OCTOBER 24, 2022
Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications. . In Content creation: A psychological approach , I provided a sample of the psychological classifications that we have used, experimented with and tested. In this article, we’ll take a deep dive into psychological profiling for better content creation, including: Classifications of personas.
Search Engine Journal
OCTOBER 24, 2022
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement Option For Video Ads appeared first on Search Engine Journal.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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