Tue.Jan 07, 2025

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ABM on a Budget: How HubSpot Makes ABM Accessible to All Businesses

Aspiration Marketing

Account-based marketing (ABM) is a powerful strategy, but many businesses believe it's out of reach due to cost and complexity. The truth is ABM can deliver exceptional results for businesses of all sizes. HubSpot, a leading marketing automation platform, offers an affordable and user-friendly ABM solution that simplifies the process. This allows businesses to target, engage, and convert high-value accounts without breaking the bank.

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Start the new year with an antidote for AI anxiety

Martech

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.

Transform 124
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

Price 119
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

SEO 112
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Using AI as a Content Analyst: How to Plan Your Next Steps

Social Media Examiner

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics? Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels. Why Marketing Should Use AI for Content Analysis The key advantage […] The post Using AI as a Content Analyst: How to Plan Your Next Steps appeared first on Social Media Examiner.

Analytics 127
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Holidays deliver on record-setting ecommerce expectations

Martech

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. Ahead of the holidays, Adobe had projected $240.8 billion in ecommerce sales, up 8.4% year-over-year. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 112

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Outsourcing Web Development: What to Consider When Hiring an Agency

Marketing Insider Group

As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.

Price 115
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How illumin can transform advertising agencies and help them thrive

illumin

illumin, is more than just a demand side platform (DSP). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior.

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The Truth About Agency Breakups: What Clients + Agencies Really Think

Set Up

The 6th annual Set up Marketing Relationship Survey was released late 2024, predicting the behaviors and attitudes of marketers going into 2025. We received over 400 contributions from Brand representatives at companies like The Home Depot, Skechers, Chobani, and UPS, as well as marketers from Agencies like Alloy Marketing, Brunner, Material+, Sensis Agency, and more, providing their thoughts and predictions.

Energy 59
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Three mindsets of B2B ecommerce leaders

Welcome Software

Let's be honest, " ecommerce " can evoke two very different reactions. Either visions of a well-oiled digital machine smoothly generating revenue, or flashbacks to that project deadline looming large. But hey, even thinking about ecommerce puts you ahead of the curve! McKinsey's 2024 B2B Pulse Survey shows it's fast becoming the revenue king. At Optimizely, we're experts at building custom ecommerce solutions that actually deliver results.

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Get in the Flow: What’s Your Word for 2025?

Content Marketing Institute

Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Robert Rose shares his word for 2025. Whats yours?

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Ad Strategies for Competitor Keywords

Practical eCommerce - Marketing

Google's ad platform has evolved, and so has bidding on competitor keywords. The post Ad Strategies for Competitor Keywords appeared first on Practical Ecommerce.

eCommerce 105
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US CMOs’ Budget Plans for the Year Ahead

The CMO Survey

The post US CMOs’ Budget Plans for the Year Ahead appeared first on The CMO Survey.

CMO 100
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Agorapulse Pricing: Is It Worth the Cost?

SocialPilot

Thinking about Agorapulse , but unsure if its worth the cost. Youre in the right place! Agorapulse is a well-known social media management tool with features like post-scheduling, inbox management, and insightful analytics. Whether youre a solo marketer or part of a larger team, its promise of simplicity and efficiency is temptingbut is the price tag justified?

Price 81
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Artistic Craft or AI Dreck in 2025?

David Meerman Scott

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the time of the Agentforce announcement, Salesforce CEO Marc Benioff called Agentforce the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that

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What an Industrial Marketing Agency Can Do for Manufacturers: Strategy, Content, and Results

Tiecas

Searching for an industrial marketing agency isnt just a matter of semantics. The needs of manufacturers are vastly different from those of other industries, requiring a specialized approach that truly understands their challenges.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Break down silos with a 4-pillar foundation for account-based expansion alignment

Martech

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.

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“The Future of Marketing is the Quest for Good” – Christian Sarkar and Philip Kotler

The Marketing Journal

As some business executives know, “The Quest for Good” is a roadmap for the evolution of businessa shift from traditional corporate practices toward a deeper engagement with societal needs.