Tue.May 06, 2025

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Data-Driven A/B Testing Strategies to Improve Website Conversion Rates

Aspiration Marketing

Website traffic is only valuable when it translates into conversions. Are you maximizing your website's potential, or are visitors leaving without taking action? The difference often lies in a strategic approach to web design and a meticulous analysis of user behavior. Data-driven A/B testing allows you to pinpoint areas for improvement and implement changes that directly impact your bottom line.

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Could AI be what finally aligns marketing and sales teams?

Martech

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.

Transform 115
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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Long gone are the days of “build it, and they will come.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and ste

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The real reason marketing measurement keeps failing

Martech

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

Hubspot Marketing

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything. And then, something happened.

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3 Sales Enablement Challenges Media Companies Face in 2025 — And How to Overcome Them

The LeadG2 Blog

In 2025, the media industry continues to evolve at a rapid pace, driven by technological advancements and shifting consumer behaviors. Sales enablement remains a critical component for media companies striving to stay competitive. According to a recent study, top-performing salespeople are 33% more likely to use technology to automate their sales processes.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

They say all publicity is good publicity. But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Without the right tool to comb through your mentions, determining which ones you need to respond to can feel overwhelming. Social media monitoring tools scratch the surface, tracking only social networks.

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10 insights for marketing and MOps leaders from the State of Martech 2025 report

Martech

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector.

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Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says

The CMO Survey

The post Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says appeared first on The CMO Survey.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Let’s talk about tariffs: How marketers can brace for the looming future

illumin

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.

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Top 250 TikTok Hashtags for 2025 + How to Use Them for Growth

Buffer Marketing

TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What are TikTok hashtags?

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How a Hypothesis-Driven Approach Can Unstick Your Business

Marketing Sherpa

In the video, Daniel Burstein takes you through part of Meclabs methodology for improving marketing conversion and boosting performance. The central theme is clear: test, learn, and pivot using a hypothesis-driven approach. This video is a replay of the April 22, 2025 SCORE webinar.

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Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Power Digital Marketing

In the world of home serviceswhether it’s plumbing, HVAC, electrical, or landscapingexternal economic factors like tariffs and interest rates may seem distant, but they have a significant and often immediate impact on your bottom line. As inflation rises and tariffs loom, the cost of goods and services increases, forcing home service businesses to adapt quickly to protect profitability.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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What Is Click Rate? How to Track, Improve, and Use It Effectively

AWeber

Ever sent off an email campaign and wondered how many people actually engage with it beyond just opening? That moment when someone clicks a link inside your message is crucialit means they're interested enough to take action. But how do you measure this engagement, and what does a 'click rate' really show? Understanding click rate can transform the way you approach your email marketing, digital ads, and even social media strategy.

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Webinar Recap: Smarter B2B Ads, Bigger Results

Kuno Creative

Expert Panel Discusses How To Stretch Budget, Drive Conversions How do I make my B2B advertising dollars go further? Its a common question we hear from marketers, and one we wanted to address. Thats why we teamed up with industry leaders for a webinar focused on how to boost your digital advertising ROI.

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The Story Customers Tell Themselves

David Meerman Scott

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

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What is the best digital marketing / marketing framework?

Smart Insights

How the RACE framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. Theyre particularly useful for digital marketing, since its so complex today, because of all the … The post What is the best digital marketing / marketing framework? appeared first on Smart Insights.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Building an AI Content Team: How to Rapidly Outperform Your Competitors

Social Media Examiner

Feeling overwhelmed trying to keep up with content demands in a competitive market? Wondering how other businesses are using AI to produce moreand bettercontent without sacrificing quality? In this article, youll discover how to build and scale an AI-powered content team that boosts productivity, drives measurable results, and helps you outpace your competitorswithout burning out […] The post Building an AI Content Team: How to Rapidly Outperform Your Competitors appeared first on Social M

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7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot

Martech

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining nurture journeys or scaling cross-channel personalization, these tactics can help you shift from guesswork to real-time relevance.

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Maximize AI Lead Scoring: How to Unlock Efficiency with AI Sales Automation

verse.ai

Sales and marketing teams know: creating an accurate lead scoring system is difficult. For businesses, AI is making many processes more sophisticated than ever beforeincluding lead scoring. Using predictive analytics and lead data, AI lead scoring allows you to quickly get accurate lead scores based on previous deals closed. However, scoring is just one part of the equation.

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Why Creator Pay Transparency Is a Smart Strategy for Brands

Traackr

Creator pay transparency isnt just a fairness issueits a strategic lever that helps brands scale creator marketing programs.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

Chief Martec

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist to a room of CMOs, making the case that marketin

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Tabnine Review 2025: Key Features, Pricing, and Alternatives

Zumvu

In the fast-evolving world of AI-powered development tools, Tabnine has emerged as a game-changer for programmers seeking smarter, faster coding assistance.

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