Mon.Nov 21, 2022

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5 Books to Supercharge Your Creativity [Part 2 of 5]

Jeff Bullas

TikTok is a potential Facebook killer. It’s a social media platform that allows you to express your creativity via video synced to music in just 30-second bite-sized chunks. TikTok currently has over one billion monthly active users worldwide and the app has been downloaded more than 2 billion times. Why it matters. Social media has changed the game for creators.

Transform 298
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Hustlers University Review (The Red Pill Truth?)

Dreamgrow

Hey, I’m Stef. Welcome to my Hustlers University review. I’m a digital entrepreneur with 10+ years. Read more. The post Hustlers University Review (The Red Pill Truth?) appeared first on Dreamgrow.

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3 “secret” marketing tools in Google Analytics 4

Martech

For marketers involved in Google Analytics, measuring events, campaigns and conversions in the interface will sound familiar. However, there’s another area one click away that gives opportunities to support data collection and analysis. . The “Admin” screen is usually frequented by analytics practitioners and those implementing data collection, but there are marketing benefits to getting familiar with the features available. .

Analytics 135
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Google: E-A-T Applies To Every Single Query

Search Engine Roundtable

Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

More Trending

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How to Write a Tutorial to Attract Customers

Practical eCommerce - Marketing

Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them. The post How to Write a Tutorial to Attract Customers appeared first on Practical Ecommerce.

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Tumblr is back. What does that mean for marketers?

Sprout Social

If social media platforms were teens from an 80s comedy, Tumblr would be the weird–but cool–kid. You know the one. Seemingly unapproachable but actually super nice. They’re fixated on niche interests and the jokes they create. Plus, they have impeccable taste in music and clothes (just not the kind of music and clothes you think you could get away with).

Gen Z 125
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15 ways to secure your WordPress site

Search Engine Land

As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Why security matters for SEO. Website security is often overlooked. However, site security is essential for SEO and digital marketing.

SEO 121
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Updating to the New Facebook Page Experience: What You Need to Know

Social Media Examiner

Has your Facebook business page switched over to the new Pages experience yet? Wondering what’s changing and how it will impact you? In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression. What Is the New Pages Experience […].

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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33 World Cup marketing statistics you need to know

Martech

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,

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Bing Webmaster Tools To Undergo Maintenance Today Between 10 and 1pm ET

Search Engine Roundtable

Bing Webmaster Tools will undergo scheduled maintenance between 10am and 1pm ET today. The Microsoft Bing Search toolset posted this notice at the top of the tool when you login today.

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TikTok’s New Tool Gives Businesses Helpful Audience Insights via @sejournal, @MattGSouthern

Search Engine Journal

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.

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How These Small Business Owners Set Boundaries During The Holidays

Buffer Marketing

For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales made during these months, leading them to work long hours during the holidays.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Tech stacks are still large, but orchestration can make all the difference

Chief Martec

Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.

Transform 106
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Google Publishes Guide To Current & Retired Ranking Systems via @sejournal, @MattGSouthern

Search Engine Journal

A new guide to Google's ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal.

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33 free holiday GIFs to spice up your email marketing campaigns

AWeber

Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber's design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue.

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The Business of Creators in 2022: What Marketers Need to Know

Hubspot Marketing

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How Victory Points Social Turned $5k Ad Spend Into $127k in Launch Sales in 5 Days Using ManyChat

Many Chat

How would you like to turn $5,000 ad spend into a whopping $127,380 in revenue for your coaching program? Tracey Matney, chat advertising strategist at Victory Points Social , has the proven system to help coaches, content creators, and entrepreneurs generate more enrollments while keeping ad costs low, drive participation rates, and prime students to purchase high-ticket items.

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Yet Another Weekend Google Search Ranking Algorithm Update - November 18th - 20th

Search Engine Roundtable

Here we go again, I am reporting about yet another Google search ranking algorithm update over another weekend. That makes it several weekends in a row and I do plan on investigating to see if weekend updates are a real thing or in my imagination.

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Best Practices for Designing and Developing HubSpot Forms

Lynton Web

When was the last time you visited a company’s website and didn’t see at least ONE form? If you can’t think of any, that’s because most companies choose to implement a variety of forms for lead generation purposes. You’ve probably seen forms with messaging like: Contact us! Sign up for a free trial! Register for a webinar! Download your guide! At the end of the day, a form is a transaction.

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Google SEO Docs Adds The Unsupported Meta Tags & Attributes

Search Engine Roundtable

Google has made a minor updated to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag lang attributes.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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How To Bypass Big Brands Bidding Up Your Terms via @sejournal, @navahf

Search Engine Journal

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.

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Google "Why To Watch" Carousel For Google Movie Reviews

Search Engine Roundtable

Google seems to have added a new carousel to the movie search results named "why to watch." This carousel contains movie critique reviews, which is not new, but the user interface is new.

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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale. Increase visibility, build trust with your target audience and turn more visitors into leads with these simple ways to optimize your blog page for conversion.

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Vlog #198: Jeremy Meindl On Manipulating Google Search & Never Being Caught

Search Engine Roundtable

Jeremy Meindl is the co-founder of Target IQ and we spoke about the hotel we are in, its history of it, and the fire he risked his life showing how you cannot burn yourself. Jeremy spoke about his history in a super transparent way and how he got into spam and then became a professional digital marketer.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Leading A Data-Driven Content Marketing Journey With Vitor Peçanha via @sejournal, @beacarlota17

Search Engine Journal

Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.

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Google Army Veteran Suited Up

Search Engine Roundtable

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Core Web Vitals for Small Businesses: How To Pass The CWV Assessment

Neil Patel

Did you know 1 in 2 visitors abandon a website that takes more than 6 seconds to load? You may think that sounds extreme, but it’s pretty reasonable. In a digitally connected world, people expect a quick and easy user experience, especially on mobile. Google agrees. Page experience signals such as page loading speed are now among the factors that help you rank on search engine results pages (SERPs).

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