Marketing Insider Group
JULY 24, 2024
Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.
Aspiration Marketing
JULY 24, 2024
Launching a marketing campaign without understanding your audience is like navigating a new city without a map. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way. By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results.
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Martech
JULY 24, 2024
Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.
Buffer Marketing
JULY 24, 2024
You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 24, 2024
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you lu
Sprout Social
JULY 24, 2024
The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you provide.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 24, 2024
Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?
Search Engine Land
JULY 24, 2024
Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.
Martech
JULY 24, 2024
You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get all your data in one place? This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place.
Buffer Marketing
JULY 24, 2024
Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you're here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JULY 24, 2024
Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance.
Search Engine Land
JULY 24, 2024
When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This guide will help you understand why these drops occur, how to identify and address them quickly and implement strategies to prevent future issues.
Martech
JULY 24, 2024
Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.
DirectMail2.0
JULY 24, 2024
In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
JULY 24, 2024
Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet Q2 earnings call. Soon. What can advertisers expect and when?
Orbit Media Studios
JULY 24, 2024
By Andy Crestodina A few articles get most of the clicks. A few videos get most of the views. A few posts get most of the engagement. The top performers don’t just get better results, they get exponentially better results. Marketing charts are never straight lines, they’re hockey stick curves. The top performers in any marketing channel get all the love.
Search Engine Land
JULY 24, 2024
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, while also addressing growing privacy concerns. Why we care. Google is leveraging AI to transform its advertising products, potentially opening new avenues for marketers despite grappling with privacy issues.
verse.ai
JULY 24, 2024
Used and loved by countless businesses, HubSpot is an all-in-one customer relationship management (CRM) platform, and a top choice for marketing and sales tech stacks. HubSpot now offers an SMS add-on, with two-way SMS in BETA. Is HubSpot SMS the right choice for your sales and marketing strategy? Text messaging can be a powerful tool [.] Read More. from Is HubSpot SMS Right for You?
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
JULY 24, 2024
Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric.
Content Marketing Institute
JULY 24, 2024
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
Zumvu
JULY 24, 2024
Empower your support team with effective customer service empathy statements. Learn how to use them to elevate customer interactions.
Search Engine Land
JULY 24, 2024
Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Sherpa
JULY 24, 2024
Ever wondered what truly drives a customer to choose your product over another? Last week, I examined six powerful factors in a webinar for SCORE’s Jacksonville chapter that can transform your marketing strategy and boost conversions.
Search Engine Land
JULY 24, 2024
The past year hasn’t been the easiest in search. SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot.
Duct Tape Marketing
JULY 24, 2024
Marketing For Supervillains written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jesse Wroblewski In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination.
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