Mon.Oct 21, 2024

article thumbnail

4 Innovative Marketing Strategies to Boost Your Brand’s Online Presence

Marketing Insider Group

Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.

article thumbnail

Who really owns your data? Protecting your business from agency lock-in

Martech

This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.

Transform 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

Hubspot Marketing

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.

article thumbnail

How to align teams early with a strategic event workshop

Martech

It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.

Transform 119
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Information Gain: How Top Content Leaders Win at SEO

Backlinko

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.

SEO 100
article thumbnail

4 ways to reach more customers for your new business

SmartBrief - Marketing

Anyone who has ever launched a new business will tell you it is anything but easy. Finding the right way to reach your target audience is challenging but indeed very attainable. There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business.

Customer 105

More Trending

article thumbnail

New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.

article thumbnail

Nut Butters Marketing Strategies for 2025

ConsumerTalk

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. With consumers increasingly seeking healthier and more sustainable food options, nut butters have become a staple in many households. This presents a unique opportunity for brands to innovate and capture market share.

article thumbnail

How Technical Content Writing Drives Success in Manufacturing Content Marketing

Tiecas

Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical content writing helps translate complex concepts into clear, valuable information that resonates with technical audiences and buyers of industrial products.

article thumbnail

Dips and Spreads Marketing Strategies for 2025

ConsumerTalk

Dips and Spreads Marketing Strategies for 2025 As we look towards 2025, the dips and spreads industry is poised for exciting growth and innovation. With consumers increasingly seeking diverse flavors and healthier options, brands have a unique opportunity to capture market share through strategic marketing initiatives. This article explores effective marketing strategies tailored for the dips and spreads sector, offering insights into how businesses can enhance their reach and engagement.

article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

10 Best Email Marketing Xmas 2024 Ideas to Boost Holiday Sales

Vertical Response

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Key Takeaways Start planning your Christmas email marketing campaigns early to ensure smooth execution and maximize sales opportunities. Personalize and segment your email content to increase engagement, making your messages more relevant and appealing to your audience.

article thumbnail

New vs Returning Purchase in Klaviyo: How to Segment to Maximize LTV in 3 Power Moves

Customers.ai

It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.

article thumbnail

Choosing an Email Tool: The 6 Things to Avoid

Zumvu

Choosing the right email marketing and marketing automation platform can be a real challenge in today’s digital world. Especially if you’re an SMB, entrepreneur, or solopreneur. There are many options out there but only the right digital tools can help you engage your customers, save money, and generate demand.

article thumbnail

Aluminum Foil and Wraps Marketing Strategies for 2025

ConsumerTalk

Aluminum Foil and Wraps Marketing Strategies for 2025 As we approach 2025, the aluminum foil and wraps industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing aluminum foil and wraps, offering insights into how companies can effectively engage their target audience and drive growth.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

Pulse Report 10.21.24 

Set Up

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! 68% of Clients want to Review their Partners The results of the Set up 2024 Marketing Relationship Survey are out!

Gen Z 52
article thumbnail

Food Marketing Strategies for 2025

ConsumerTalk

Food Marketing Strategies for 2025 As we approach 2025, the food industry is poised for transformative changes driven by evolving consumer preferences, technological advancements, and sustainability concerns. To stay competitive, businesses must adapt their marketing strategies to meet these new demands. This article explores innovative food marketing strategies that can help brands thrive in this dynamic landscape.

Food 52
article thumbnail

Leopard Print: Trending in Fashion Influencer Marketing

Traackr

Learn about the fashion influencer marketing trend, leopard print, and what creators and brands are driving it forward on social media.

Fashion 52
article thumbnail

Wet Wipes Marketing Strategies for 2025

ConsumerTalk

Wet Wipes Marketing Strategies for 2025 As we look towards 2025, the wet wipes industry is poised for significant growth and transformation. With increasing consumer demand for convenience and hygiene, businesses in this sector must adapt their marketing strategies to stay competitive. This article will explore innovative approaches to marketing wet wipes, offering insights and practical tips for industry players looking to enhance their market presence and connect with their target audience eff

article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

How to Use a Paragraph Generator for Efficient Writing

Aspiration Marketing

Writers have been using paragraph generators for a long while since these are now an important part of writing. These AI-powered assistants offer a tantalizing prospect: They produce structured blocks of text with just one click. For writers whose deadlines have crept closer or who have hit writer's block, the generators may seem like the easy fix. In addition, the tools enable easy customization of content specific to a particular tone or style.

Customer 264
article thumbnail

Batteries Marketing Strategies for 2025

ConsumerTalk

Batteries Marketing Strategies for 2025 As the demand for sustainable energy solutions continues to rise, the battery industry is poised for significant growth. With advancements in technology and increasing consumer awareness, companies in the battery sector must adopt innovative marketing strategies to stay competitive. The year 2025 presents unique opportunities and challenges for battery manufacturers and marketers.

article thumbnail

Google shakes up ad auction dynamics for holiday shopping

Martech

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.

eCommerce 120
article thumbnail

Eyewear Marketing Strategies for 2025

ConsumerTalk

Eyewear Marketing Strategies for 2025 The eyewear industry, particularly the segment focusing on non-prescription sunglasses and blue light glasses, is poised for significant growth in 2025. As digital device usage continues to rise, so does the demand for protective eyewear. This presents a unique opportunity for brands to innovate and capture market share.

article thumbnail

Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

article thumbnail

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Businesses Grow

The other day I checked in on Twitter (Still can’t bring myself to say X) and saw this tweet: About a year ago, Twitter started injecting tweets into my “notifications” stream from people I don’t follow. So, I don’t know Faith Back Rub. Never heard of the account before. And yet, Twitter’s algorithm somehow thought this was one of the most important things for me to see that day.

Education 112
article thumbnail

Sunscreen and Tanning Products Marketing Strategies for 2025

ConsumerTalk

Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. With increasing awareness about skin health and the effects of UV radiation, consumers are more discerning than ever. This shift presents both challenges and opportunities for brands looking to capture market share.

article thumbnail

Cleaning Tools (sponges, mops, brooms) Marketing Strategies for 2025

ConsumerTalk

Cleaning Tools (sponges, mops, brooms) Marketing Strategies for 2025 As we look towards 2025, the cleaning tools industry, encompassing sponges, mops, and brooms, is poised for significant evolution. With increasing consumer awareness about hygiene and sustainability, businesses in this sector must adapt their marketing strategies to stay competitive.

article thumbnail

Cosmetics Marketing Strategies for 2025

ConsumerTalk

Cosmetics Marketing Strategies for 2025 The cosmetics industry is ever-evolving, with trends and consumer preferences shifting rapidly. As we approach 2025, it's crucial for brands to stay ahead of the curve by adopting innovative marketing strategies. This article explores effective approaches that can help cosmetics companies thrive in a competitive market.

article thumbnail

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

article thumbnail

Trash Bags Marketing Strategies for 2025

ConsumerTalk

Trash Bags Marketing Strategies for 2025 As we look towards 2025, the trash bags industry is poised for significant transformation. With increasing environmental concerns and evolving consumer preferences, companies must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing trash bags, offering insights into how businesses can effectively reach their target audience and drive growth in this essential sector.

article thumbnail

Cereal Marketing Strategies for 2025

ConsumerTalk

Cereal Marketing Strategies for 2025 As we look towards 2025, the cereals industry is poised for significant transformation. With evolving consumer preferences and technological advancements, companies must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips for implementing effective cereals marketing strategies that resonate with modern consumers.

article thumbnail

Deodorants and Antiperspirants Marketing Strategies for 2025

ConsumerTalk

Deodorants and Antiperspirants Marketing Strategies for 2025 The deodorants and antiperspirants industry is poised for significant evolution as we approach 2025. With changing consumer preferences and technological advancements, brands must adapt their marketing strategies to stay competitive. This article explores innovative approaches and practical tips to enhance your marketing efforts in this dynamic sector.

article thumbnail

Nail Care Products Marketing Strategies for 2025

ConsumerTalk

Nail Care Products Marketing Strategies for 2025 The nail care industry is poised for significant growth as we approach 2025, driven by evolving consumer preferences and innovative product offerings. As the market becomes increasingly competitive, brands must adopt effective marketing strategies to stand out. This article explores various strategies that can help nail care brands capture the attention of their target audience and drive sales.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.