This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
Competition is everywhere. Thanks to widespread digitization, your company isn’t just competing with the business down the street. On the contrary, you’re competing with businesses around the globe — and more businesses keep popping up all the time. Is it any wonder that it’s so challenging to get your brand the recognition it deserves? While it may be more difficult to grab attention from busy consumers, it’s not an impossible task.
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy.
It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.
Anyone who has ever launched a new business will tell you it is anything but easy. Finding the right way to reach your target audience is challenging but indeed very attainable. There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business.
Anyone who has ever launched a new business will tell you it is anything but easy. Finding the right way to reach your target audience is challenging but indeed very attainable. There are many directions you can go, and most of them can even be fun while you build up your brand. Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.
Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. With consumers increasingly seeking healthier and more sustainable food options, nut butters have become a staple in many households. This presents a unique opportunity for brands to innovate and capture market share.
Effective technical content writing is crucial for manufacturers to stand out and rise above the noise. It is not about stringing together words and sentences stuffed with technical jargon. Technical content writing helps translate complex concepts into clear, valuable information that resonates with technical audiences and buyers of industrial products.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Dips and Spreads Marketing Strategies for 2025 As we look towards 2025, the dips and spreads industry is poised for exciting growth and innovation. With consumers increasingly seeking diverse flavors and healthier options, brands have a unique opportunity to capture market share through strategic marketing initiatives. This article explores effective marketing strategies tailored for the dips and spreads sector, offering insights into how businesses can enhance their reach and engagement.
Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Key Takeaways Start planning your Christmas email marketing campaigns early to ensure smooth execution and maximize sales opportunities. Personalize and segment your email content to increase engagement, making your messages more relevant and appealing to your audience.
It takes an average of 2 to 3 purchases for a DTC business to break even or start making a profit on the cost to acquire a customer. So, making the most of those repeat customers is where the real growth happens. To do that, you need to be able to segment new vs. returning purchases. This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper.
Choosing the right email marketing and marketing automation platform can be a real challenge in today’s digital world. Especially if you’re an SMB, entrepreneur, or solopreneur. There are many options out there but only the right digital tools can help you engage your customers, save money, and generate demand.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aluminum Foil and Wraps Marketing Strategies for 2025 As we approach 2025, the aluminum foil and wraps industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses in this sector must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing aluminum foil and wraps, offering insights into how companies can effectively engage their target audience and drive growth.
The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands + Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! 68% of Clients want to Review their Partners The results of the Set up 2024 Marketing Relationship Survey are out!
Food Marketing Strategies for 2025 As we approach 2025, the food industry is poised for transformative changes driven by evolving consumer preferences, technological advancements, and sustainability concerns. To stay competitive, businesses must adapt their marketing strategies to meet these new demands. This article explores innovative food marketing strategies that can help brands thrive in this dynamic landscape.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Wet Wipes Marketing Strategies for 2025 As we look towards 2025, the wet wipes industry is poised for significant growth and transformation. With increasing consumer demand for convenience and hygiene, businesses in this sector must adapt their marketing strategies to stay competitive. This article will explore innovative approaches to marketing wet wipes, offering insights and practical tips for industry players looking to enhance their market presence and connect with their target audience eff
The most important lesson in Marketing is also the simplest: Successful Marketing requires incredible Creative, and sufficient Media weight. Simple, no? Yet, in my experience, it is rare that either part of that equation is understood or optimally executed. This disappointing reality limits the success for your Performance Marketing campaigns, and is death for your Brand Marketing campaigns. 1.
Batteries Marketing Strategies for 2025 As the demand for sustainable energy solutions continues to rise, the battery industry is poised for significant growth. With advancements in technology and increasing consumer awareness, companies in the battery sector must adopt innovative marketing strategies to stay competitive. The year 2025 presents unique opportunities and challenges for battery manufacturers and marketers.
Writers have been using paragraph generators for a long while since these are now an important part of writing. These AI-powered assistants offer a tantalizing prospect: They produce structured blocks of text with just one click. For writers whose deadlines have crept closer or who have hit writer's block, the generators may seem like the easy fix. In addition, the tools enable easy customization of content specific to a particular tone or style.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Eyewear Marketing Strategies for 2025 The eyewear industry, particularly the segment focusing on non-prescription sunglasses and blue light glasses, is poised for significant growth in 2025. As digital device usage continues to rise, so does the demand for protective eyewear. This presents a unique opportunity for brands to innovate and capture market share.
Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior Why we care.
Sunscreen and Tanning Products Marketing Strategies for 2025 As we approach 2025, the sunscreen and tanning products industry is poised for significant growth and transformation. With increasing awareness about skin health and the effects of UV radiation, consumers are more discerning than ever. This shift presents both challenges and opportunities for brands looking to capture market share.
The other day I checked in on Twitter (Still can’t bring myself to say X) and saw this tweet: About a year ago, Twitter started injecting tweets into my “notifications” stream from people I don’t follow. So, I don’t know Faith Back Rub. Never heard of the account before. And yet, Twitter’s algorithm somehow thought this was one of the most important things for me to see that day.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Cleaning Tools (sponges, mops, brooms) Marketing Strategies for 2025 As we look towards 2025, the cleaning tools industry, encompassing sponges, mops, and brooms, is poised for significant evolution. With increasing consumer awareness about hygiene and sustainability, businesses in this sector must adapt their marketing strategies to stay competitive.
Cosmetics Marketing Strategies for 2025 The cosmetics industry is ever-evolving, with trends and consumer preferences shifting rapidly. As we approach 2025, it's crucial for brands to stay ahead of the curve by adopting innovative marketing strategies. This article explores effective approaches that can help cosmetics companies thrive in a competitive market.
Trash Bags Marketing Strategies for 2025 As we look towards 2025, the trash bags industry is poised for significant transformation. With increasing environmental concerns and evolving consumer preferences, companies must adapt their marketing strategies to stay competitive. This article explores innovative approaches to marketing trash bags, offering insights into how businesses can effectively reach their target audience and drive growth in this essential sector.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content