Aspiration Marketing
OCTOBER 10, 2023
Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.
Social Media Examiner
OCTOBER 10, 2023
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Meta Ads Facebook and Instagram Ads Budget Tools Meta is introducing a new budget scheduling feature for ads that allows advertisers to optimize […] The post Facebook Updates: Changes That Affect Marketers appeared first on Social Media Examiner.
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Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of
Practical eCommerce - Marketing
OCTOBER 10, 2023
Producing social media videos has never been easier or more impactful. The post AI Tools to Create Social Media Videos appeared first on Practical Ecommerce.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Marketing Insider Group
OCTOBER 10, 2023
Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. More recently, they added another “E” to the equation, leaving us with today’s Google EEAT. Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google’s guidelines.
Search Engine Land
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 10, 2023
This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with “ How to create captivating, compelling and optimized content.”) Here, I will take you through my top five tips on bringing a behavioral marketing approach to your content, thus making it more engaging. 1.
Martech
OCTOBER 10, 2023
The first article in this three-part series was “ Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agre
Content Marketing Institute
OCTOBER 10, 2023
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
Martech
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
AWeber
OCTOBER 10, 2023
Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things.
Search Engine Land
OCTOBER 10, 2023
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing Demand Gen and will be for the foreseeable future, I have had enough time with it to better explain: How Demand Gen works and its differences from Discovery, which it replaces.
Content Marketing Institute
OCTOBER 10, 2023
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
Zumvu
OCTOBER 10, 2023
Gone are the days when "working from home" meant a day of binge-watching TV with your laptop propped on your belly.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
OCTOBER 10, 2023
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships.
CMO Network
OCTOBER 10, 2023
Some might argue the Instacart IPO is a delivery story, or a digital-company story, or a market story—it is in fact more of an advertising, retail media and search story.
Kevin Indig
OCTOBER 10, 2023
Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.
CMO Network
OCTOBER 10, 2023
Insights from Commerce Experts at Leading Brands Amid the AI Revolution
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Set Up
OCTOBER 10, 2023
At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole.
CMO Network
OCTOBER 10, 2023
Sabra’s CEO, Joey Bergstein has been at the helm since 2018, focused on solidifying purpose and increasing sustainability.
Rock Content
OCTOBER 10, 2023
Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. While the demand for mobile apps is higher than ever, the competition isn’t far back. As of the third quarter of the same year, Google Play presented over 3M mobile apps along with Apple’s App Store 1.5M available options.
InTouch Marketing
OCTOBER 10, 2023
If you’re looking for ideas on how you can skyrocket your brand into the stratosphere, there are several types of digital marketing channels that can help you achieve success.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Rock Content
OCTOBER 10, 2023
Social media has taken on a life of its own these days. It has become vital to family communication, fashion, marketing, and politics. Seven out of 10 people in the U.S. engage with social media regularly. Compare that to when sites like Facebook first became a thing back in the mid-2000s. At that time, only 5% of the population embraced it. Today, Facebook is at the top of the list of social media platforms, with its 2.06 billion daily users.
Buffer Marketing
OCTOBER 10, 2023
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth.
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