Fri.Mar 24, 2023

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How to create brand style guidelines and why you need them

Search Engine Land

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true to your brand voice and style no matter who creates it?

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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

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Trending Sources

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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

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Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? via @sejournal, @kristileilani

Search Engine Journal

Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.

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Updates to Manychat’s Terms of Service and Privacy documents

Many Chat

We keep our legal documents up-to-date in accordance with the changes in our product, evolving legal requirements, and feedback from our users. As part of our latest update, we’re making some changes to our Terms of Service , Privacy Policy , and Data Processing Addendum. The updates will go into effect on May 1, 2023. Here’s a summary of the key highlights: Terms of Service We made substantial changes to explain our rights and our customers’ rights more clearly with respect to our service

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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

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Salesforce, Google partner on local commerce

Martech

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

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WordPress WooCommerce Payments Plugin Vulnerability via @sejournal, @martinibuster

Search Engine Journal

WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.

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Web3 and Gaming: Lessons from ZedRun

Social Media Examiner

Curious about the potential of non-fungible tokens (NFTs) in the gaming and entertainment industries? Want to learn how ZedRun is revolutionizing the online gaming space with its blockchain-based platform? In this article, you'll discover how Web3 will change the future of gaming and the entertainment industry. How Web3 Is Disrupting Traditional Gaming and Entertainment Many […] The post Web3 and Gaming: Lessons from ZedRun appeared first on Social Media Examiner.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Amid Headwinds, SpyGuy Doubles Down

Practical eCommerce - Marketing

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more. The post Amid Headwinds, SpyGuy Doubles Down appeared first on Practical Ecommerce.

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CMOs - Time To Take Video Meetings To The Next Level

CMO Network

The challenge facing most companies today is keeping the attention of remote teams to have more productive and efficient video meetings when you have them.

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Authenticity vs AI: How to Stand Out from the Noise!

Digital Marketer

How to build a content campaign that drives sales quarter after quarter. We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficien

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AI Writer: Is It the Solution to Content Creation?

Rock Content

Computers have grown to be more versatile and robust tools, capable of solving a myriad of complex problems. From the introduction of the first electronic digital computers in the 1940s, the development of personal computing in the 1970s, networking in the 1980s, and artificial intelligence (AI) in more recent times. Artificial intelligence is the ability of a digital computer or machines to perform tasks commonly associated with normal human behavior, such as learning, reasoning, perception, pr

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The RevOps Diaries - RevOps for B2B

Six & Flow

The RevOps Diaries Ladies and gentlemen, welcome to the latest blog series where we dive headfirst into the world of Revenue Operations. We're gonna break down the nitty-gritty processes, share some key milestones, and reflect on the intricate changes made to the daily grind of our go-to-market teams.

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How to Allocate a Digital Marketing Budget for Your Business?

Rock Content

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. No one wants to put money towards an activity that doesn’t work, but teams also need a budget to experiment and see what types of initiatives will be successful.

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How to Leverage Social Media for Your E-commerce Business

Zumvu

You're probably in a competitive market if you sell fashion accessories, premium gadgets, or consumer-packaged products.

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HubSpot vs WordPress CMS: Which is better?

Fractional CMO

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.

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How to Rank Higher On Google In 2023

Backlinko

In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. What is Google Ranking? Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible.

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