Fri.Mar 24, 2023

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How to create brand style guidelines and why you need them

Search Engine Land

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true to your brand voice and style no matter who creates it?

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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright

Search Engine Journal

More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. The post How Do You Clean Up Content Without Effecting Rankings? appeared first on Search Engine Journal.

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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

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This day in search marketing history: March 25

Search Engine Land

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? via @sejournal, @kristileilani

Search Engine Journal

Is paid verification through Twitter Blue and Meta Verified worth it? Learn more about the benefits and drawbacks of paying for notability. The post Should You Invest In Paid Verification From Twitter Blue Or Meta Verified? appeared first on Search Engine Journal.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.

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Salesforce, Google partner on local commerce

Martech

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

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When and how to use HTML sitemaps for SEO and UX

Search Engine Land

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than what he’s expressed in the past : “When it comes to SEO … for small sites, your site should be crawlable anyway (an

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Web3 and Gaming: Lessons from ZedRun

Social Media Examiner

Curious about the potential of non-fungible tokens (NFTs) in the gaming and entertainment industries? Want to learn how ZedRun is revolutionizing the online gaming space with its blockchain-based platform? In this article, you'll discover how Web3 will change the future of gaming and the entertainment industry. How Web3 Is Disrupting Traditional Gaming and Entertainment Many […] The post Web3 and Gaming: Lessons from ZedRun appeared first on Social Media Examiner.

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Amid Headwinds, SpyGuy Doubles Down

Practical eCommerce

Allen Walton has overcome a Google Ads ban, rising competition, personal setbacks, and more. The post Amid Headwinds, SpyGuy Doubles Down appeared first on Practical Ecommerce.

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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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In data we trust: How to establish customer trust through data privacy by Tealium

Martech

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The e-book, In Data We Trust , shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization.

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Updates to Manychat’s Terms of Service and Privacy documents

Many Chat

We keep our legal documents up-to-date in accordance with the changes in our product, evolving legal requirements, and feedback from our users. As part of our latest update, we’re making some changes to our Terms of Service , Privacy Policy , and Data Processing Addendum. The updates will go into effect on May 1, 2023. Here’s a summary of the key highlights: Terms of Service We made substantial changes to explain our rights and our customers’ rights more clearly with respect to our service

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WordPress WooCommerce Payments Plugin Vulnerability via @sejournal, @martinibuster

Search Engine Journal

WordPress plugin vulnerability allows full site takeover by unauthenticated attackers. Affects over 500,000 WordPress WooCommerce sites The post WordPress WooCommerce Payments Plugin Vulnerability appeared first on Search Engine Journal.

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In data we trust: How to establish customer trust through data privacy by Tealium

Search Engine Land

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The e-book, In Data We Trust , shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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CMOs - Time To Take Video Meetings To The Next Level

CMO Network

The challenge facing most companies today is keeping the attention of remote teams to have more productive and efficient video meetings when you have them.

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Authenticity vs AI: How to Stand Out from the Noise!

Digital Marketer

How to build a content campaign that drives sales quarter after quarter. We all know the importance of creating content– but creating content for the sake of it doesn’t often result in increased sales. Content campaigns are a great way to engage your audience, build brand awareness, and drive sales quarter after quarter. In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficien

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AI Writer: Is It the Solution to Content Creation?

Rock Content

Computers have grown to be more versatile and robust tools, capable of solving a myriad of complex problems. From the introduction of the first electronic digital computers in the 1940s, the development of personal computing in the 1970s, networking in the 1980s, and artificial intelligence (AI) in more recent times. Artificial intelligence is the ability of a digital computer or machines to perform tasks commonly associated with normal human behavior, such as learning, reasoning, perception, pr

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Engage Employees First – A Deep Dive into Employer Branding

Drew Neisser

As the war for talent ebbs and flows, the need for a strong employer brand stands steadfast. An employer brand is the #1 way to give current employees a reason to stay, and to attract top talent looking for a fulfilling place to land. Enter CMOs Deidre Hudson (previously of Payability ), Lynne Capozzi (retired from Acquia ), and Michelle Boockoff-Bajdek of Skillsoft , here to share their insights into the role marketing plays in building and evolving an employer brand that people talk about.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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How to Allocate a Digital Marketing Budget for Your Business?

Rock Content

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. No one wants to put money towards an activity that doesn’t work, but teams also need a budget to experiment and see what types of initiatives will be successful.

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The RevOps Diaries - RevOps for B2B

Six & Flow

The RevOps Diaries Ladies and gentlemen, welcome to the latest blog series where we dive headfirst into the world of Revenue Operations. We're gonna break down the nitty-gritty processes, share some key milestones, and reflect on the intricate changes made to the daily grind of our go-to-market teams.

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How to Leverage Social Media for Your E-commerce Business

Zumvu

You're probably in a competitive market if you sell fashion accessories, premium gadgets, or consumer-packaged products.

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HubSpot vs WordPress CMS: Which is better?

Fractional CMO

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?