Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market.

Gen Z 97

Gen Z Millennials Food Global Marketing 97

Aspiration Marketing

JANUARY 31, 2024

SEO can be a confusing landscape, especially regarding outbound links. You hear conflicting advice – some say they're essential for ranking, others warn they drain your "link juice." So, what's the truth? Are outbound links friends or foes in this SEO game? We're here to show how outbound links work, why they matter, and how to leverage them strategically to boost your SEO efforts.

SEO 175

SEO 175

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each.

Transform 143

Transform Food Content Marketing Product 143

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.

Promotion 114

Promotion Customer Marketing Marketers 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions.

Advertising 135

Advertising Advertisers Analytics SEO 135

Martech

JANUARY 31, 2024

There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action.

Transform 110

Transform Key Performance Indicator Communications Finance 110

Customers.ai

JANUARY 31, 2024

2024 has already been a big year of change for ecommerce marketers. Major email providers like Google and Yahoo! have increased anti-spam provisions , browsers are killing third-party cookies, and every new smartphone operating system increases privacy capabilities. In other words, things are harder than they used to be. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Search Engine Land

JANUARY 31, 2024

On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP replacing FID is not new , and we knew it was coming in March but now we have the specific date – March 12. “Today, we’re announcing that INP will officially become a Core Web Vital and replace FID on March 12 of this year, and that FID will be deprecated in this transition,” Google posted today on its Web.dev blog. “It̵

SEO 126

SEO 126

Social Media Examiner

JANUARY 31, 2024

Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? In this article, you’ll learn how one marketer made the move from vendor to trusted advisor. The Making of a Trusted Marketing Advisor: An Industry Veteran’s Perspective Marketing has undergone significant shifts over […] The post How to Move From Agency Vendor to Trusted Marketing Advisor appeared first on Social Media Examiner.

Marketing 99

Marketing Marketers 99

Search Engine Land

JANUARY 31, 2024

We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. Why we care. Despite what you may have heard on social media, SGE isn’t going away. While it’s still unclear whether Google will fully launch SGE as the default experience in 2024, Google continues to test and tweak it.

User-Generated 121

User-Generated Education Advertising Advertisers 121

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Especially when performance is tied to the ever-changing YouTube algorithm.

Analytics 99

Analytics SEO Promotion Food 99

Search Engine Land

JANUARY 31, 2024

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having a semantic debate over whether TikTok technically is a “search engine.” What actually matters is that people use TikTok to search

Gen Z 117

Gen Z Real Estate PR Promotion 117

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 billion in 2022 and further to $18.9 billion in 2023.

New Technology 97

New Technology Product Marketing Marketers 97

Search Engine Land

JANUARY 31, 2024

Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. This article covers seven signs that links still matter in SEO and makes the case that quality backlinks remain important.

SEO 115

SEO PR Energy User-Generated 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

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112

Search Engine Land

JANUARY 31, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale.

Advertising 110

Advertising Advertisers Communications Customer 110

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Search Engine Land

JANUARY 31, 2024

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are still experiencing issues. Why we care. Publishers experiencing difficulties with Ad Manager, including error messages or slow performance issues, should be aware that the problem lies with Google and not their own system

Management 105

Management Search Marketers Marketing Marketers 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? You aren’t alone. Even people who use the terms don’t always understand what they mean. However, failure to understand the different types of marketing is costly. Invest in the wrong type, and toss your cash into a trash can. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Content Marketing Institute

JANUARY 31, 2024

Content management systems can help align your content strategies with organizational goals, increase efficiency, and enhance your brand experience. Take these steps to capitalize on all that potential.

Management 80

Management Branding 80

Duct Tape Marketing

JANUARY 31, 2024

Mastering Email Deliverability: The Crucial Changes You Must Make in 2024 written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed JT Beckham, a senior manager of deliverability at ActiveCampaign , leading the Deliverability team and collaborating with other teams across the organization.

Email Marketing 87

Email Marketing Place Health Management 87

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ).

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Businesses Grow

JANUARY 31, 2024

When you’ve been around as long as I have, you’re bound to have a sizable blooper reel of embarrassing business mistakes! And when you combine Jay Acunzo and me on this topic, you’ll have a bounty of embarrassing moments. I thought it would be fun and different to have an entire show devoted to our most ambrassing business mistakes.

Email Marketing 65

Email Marketing Customer Marketing Marketers 65

Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you give to marketers?

CMO 59

CMO Manufacturing Thought Leadership Performance Marketing 59

Six & Flow

JANUARY 31, 2024

Who doesn't love growth? But a growing business somehow leads to an equally growing tool kit - the purpose of which is to help us become more efficient. But adding more tools to your go-to-market tech stack only increases the size of the maze that you now need to navigate through to get the simplest work done! Talking about efficiency, it has become quite the buzzword these days - especially in sales and marketing owing to the dynamic and fast-paced nature of these industries.

Marketing 52

Marketing Marketers Customer 52

Buffer Marketing

JANUARY 31, 2024

Here’s the flashy version of my story: Last fall, I posted a Reel to my business’ small Instagram account and backed it with $75 a day in ad spend. Within a week, the Reel had over one million views. Now, less than a year after launching my AI-based healthy eating app, I have an Instagram advertising strategy that regularly leads to not only downloads but purchases as well!

Health 17

Health Advertising Advertisers Promotion 17

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. Concerns about data quality and using the right data hinder the wider adoption of predictive analytics.

Marketing Mix 124

Marketing Mix Transform Analytics Customer Acquisition 124