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Gone are the days of waiting for slow and impersonal marketing messages. Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The question is: are you doing it all correctly? If not, stick with us. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.
Imagine you're browsing an online clothing store overwhelmed by hundreds of dresses. Wouldn't it be helpful to quickly filter by color or price? That's the magic of URL parameters – tiny bits of extra information tucked into website addresses. These hidden helpers make your online shopping experience smoother and play a crucial role behind the scenes for website owners.
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.
Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.
It’s always hard to give up control as an entrepreneur, especially when there’s money on the line. But, I’ve found that in some regards, the more control I give up when it comes to the advertising strategy for my beauty brand, Ogee , the more success the business has seen. This has never been more apparent than when my team started integrating Meta’s Advantage+ shopping campaigns (ASC+) into our social media advertising strategy.
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.
By Mackenzie Pelletier Hola, bonjour, gutentag, hello! If you’re reading this, you’re likely considering or currently working on designing a multi-language website. This can be an expensive and time-consuming undertaking, but one that can provide many benefits. Not only is a multilingual site more accessible to a wider audience, but providing content in more than one language is sometimes necessary for your business model or legal requirements.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.
Creating a lead-generating form is more than just placing a few fields on a webpage—it’s about crafting an experience that engages users and compels them to take action. Today, attention spans are short, and competition is fierce; every element of your form plays a crucial role in converting visitors into valuable leads. So, what exactly should every great form have to maximize lead generation?
Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.
Customer service is a far too often forgotten component of a well-rounded digital marketing program. It represents the fine line between having a one-time customer and having a repeat customer who is happy to spread the news of your brand’s products and services. Customer service bridges the gap between a purchase and a return customer by providing help, answering questions, and handling complaints or issues.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords.
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a little worried” (30% in-house; 33% agency) or “very worried” (6% in-house; 3% agencies). “While such worries are
Networking. The key to any business’s success, but loaded with the pressures of capturing leads, making good impressions, not wasting time, and the ultimate nightmare for introverts. At Set up , we know networking can be stressful, which is why we work hard to create pitch-free, comfortable event environments where our attendees can focus on the root of any business matter: human connection and chemistry.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Google Search now has made it harder to find the number of search results for a search query. Instead of it being displayed under the search bar, at the top of the search results, now you need to click on the “tools” button to reveal the results count number. What it looks like. Here is a screenshot of the top of the search results page: To see the results, you need to click on “Tools” at the top right of the bar and then below that you will see Google show you the estima
See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by
The clouds are clearing. The frost is melting. Leaves are appearing branches were bare before. This can only mean one thing.summer is coming! Usually, that would mean time to bask in the sun, relaxing away from the desk for a couple of weeks, but not this summer. Not with the Olympics in Rio and the European Football Championships in Paris!
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Huh? What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? Is this clickbait? Have I lost my mind? Wait, don’t post your angry comments yet. Read on… Table of Contents The Problem: Let’s Talk About Industrial Marketing’s Obsession With New Leads Why Accurate Measurement Matters in Industrial Marketing The Challenge of Attribution Consequence: Proving Marketing ROI Why Industrial Content Marketing is the Key to Balancing New Le
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Clearwater, Fla., May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces.
Video banner ads are a great way for digital marketers to create engaging campaigns which communicate with audiences with more than just still images. This article looks at the benefits of using video banner ads as part of your display advertising strategy and how to create them.
Creating a strong partner ecosystem should be an important part of your go-to-market strategy. With a well-built partner marketing ecosystem, you’ll observe significant growth within your business - with access to new markets, audience, technology and expertise! We recently picked up the discussion on partnerships and partner ecosystems where we explore what is a partner ecosystem and how to build a partner ecosystem.
Chances are, you’re already working with a smart marketing team. But for your marketing team to be successful and keep ahead of your competitors, you need to be even smarter. As a marketer, you need to build a plan for how you can get heard and connect with your customers in the world that is so full of information. We’ll show you how you can do this by developing and sharing knowledge in your workplace.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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