Marketing Insider Group
MAY 17, 2023
Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.
Aspiration Marketing
MAY 17, 2023
A website that delivers a great user experience (UX) is crucial for success. But did you know UX also significantly affects search engine optimization (SEO)? UX can directly impact several key SEO factors, including bounce rate, dwell time, and click-through rate (CTR).
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Content Marketing Institute
MAY 17, 2023
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
Buffer Marketing
MAY 17, 2023
🚀 We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on their mobile devices every day, it's no wonder that one in three people say they become more interested in brands and
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
MAY 17, 2023
If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth. If you want to know how to ask for a promotion , you've come to the right blog. Here's how you can prepare for the conversation beforehand and how to discuss it with your superiors.
Search Engine Journal
MAY 17, 2023
SEO pros and digital marketers, this guide is useful when you need to compare data from different sources. The post How To Blend Data In Looker Studio With Practical Examples appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 17, 2023
Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t here to take over our jobs, but by saving the average professional a whopping 2.5 hours a day, AI helps us spend more time on the most impactful, creative, and enjoyable parts of our roles.
Hootsuite
MAY 17, 2023
Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real estate agent before hiring them(!), you should really up that budget.
Hubspot Marketing
MAY 17, 2023
Do you sigh internally when you open a cluttered and chaotic spreadsheet? Same. Spreadsheets can be complex to navigate — even for experienced pros — and an unformatted one just worsens things. But there’s an easy way to spruce things up a bit — wrapping text. And we’ve got you covered with simple step-by-step instructions on how to wrap text in Google Sheets.
Martech
MAY 17, 2023
In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition? Principles.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
MAY 17, 2023
Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs. The post 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities appeared first on Search Engine Journal.
Campaign Monitor
MAY 17, 2023
It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Their engagement starts with a subject line that captures their attention, one which they won’t simply swipe and delete. If you struggle to write open-worthy subject lines, and your campaigns always seem to be sinking into a pool of failed marketing, don’t worry — you’re in good
Martech
MAY 17, 2023
Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Maybe other tools in your stack might have added functionality, making a tool redundant.
Search Engine Land
MAY 17, 2023
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
MAY 17, 2023
Employee recognition plays a crucial role in strengthening workplace community and employee loyalty.
Martech
MAY 17, 2023
Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right up to the C-suite. One question that arises is whether women should negotiate more aggressively for higher salaries or whether the job market should respond better to their skills and qualifications.
Duct Tape Marketing
MAY 17, 2023
Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast , I interview Garrett Brown and Colin Coggins. They are l ongtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business.
Martech
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Rock Content
MAY 17, 2023
The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but in order to make complex decisions, deeper information is required.
Search Engine Land
MAY 17, 2023
Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document over here.
Influence & Co
MAY 17, 2023
There's no doubt social media can be an effective tool for businesses. But social media can take a brand beyond just a new product launch or company announcements. Social media is a powerful tool to help build and reinforce a positive company culture. A great company reputation is essential for bringing in new hires, keeping current employees happy, and driving overall success.
Search Engine Land
MAY 17, 2023
Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we care. Meta needs to make this right for all of its advertisers of all sizes. It’s good that the refunds are starting, but it’s been over a month and this still is not resolved. May 12. Some advertisers got their refunds starting on May 12.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
MAY 17, 2023
You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide. The post Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] appeared first on Search Engine Journal.
Search Engine Land
MAY 17, 2023
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content – and everything that happens after a prospect clicks on your ad. Who are your ideal customers?
CMO Network
MAY 17, 2023
RH understands the power of CX. Instead of cutting corners and slashing costs, RH leans into the customer experience to build a brand people love.
Search Engine Land
MAY 17, 2023
When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Emanuel P SEO Blog
MAY 17, 2023
In this episode of the SEO Podcast by SEOSLY , I had the honour of being a guest. I shared my journey into the SEO world, my unique approach to SEO audits, and my predictions for the future of SEO with the host, Olga Zarr. We also delved into my daily routine, how I continue to learn and grow, and my future plans. I was nervous, but Olga is a great host.
Spiralytics
MAY 17, 2023
Building and growing a successful business heavily depends on a well-established online presence. According to statistical data, 59% of the world’s population uses social media. Some of the biggest social networking sites include Facebook (36.64% market share), YouTube, and Instagram. TikTok also made substantial gains through 2020 and 2021, reaching a user base of 1 billion in January 2022.
GrowPowerful
MAY 17, 2023
Boost your Company Growth with the ‘Moneyball Method’ We’re all feeling like the Oakland A’s before 2002 right now. Have you ever seen the movie, Moneyball? I’m betting most of you have. I’m also betting that most of you are feeling like Brad Pitt Billy Beane before he ‘moneyballed’ baseball. Some of the symptoms may include some or all of the following: Losing.
Six & Flow
MAY 17, 2023
Are you looking to boost your skills and career growth? Then, join the world in celebrating HubSpot's World Certification Week from May 15-19.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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