Hubspot Marketing
JUNE 26, 2023
It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices.
Marketing Insider Group
JUNE 26, 2023
Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons.
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Search Engine Land
JUNE 26, 2023
What many SEOs underestimate when they get into working for an enterprise company is that there is more to the job than just optimizing the website. Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. While my team evaluated some of the top SEO tools used in enterprises , I put in the efforts needed to make the procurement process go as smoothly as possible.
Martech
JUNE 26, 2023
As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JUNE 26, 2023
In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.
Martech
JUNE 26, 2023
We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 26, 2023
With AI’s integration into search technology, the pace of change is quickening. Knowing where to allocate your time and effort best is an increasingly complex task. Many SEO tools out there suggest actions to take care of, but are they really helpful in most cases? Or are most jobs suggested busy work that will do nothing to help improve your results?
Many Chat
JUNE 26, 2023
translation/tradução Manychat is the world’s leading chat marketing platform that enables you to save time and increase conversion using your favorite marketing channels like Instagram, Facebook, WhatsApp, Telegram, and Email (just to name a few ). But what if you have an engaged following on a platform like Youtube, TikTok, or LinkedIn? These platforms don’t support chat marketing, but your customers are still there!
Buffer Marketing
JUNE 26, 2023
Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.
Search Engine Land
JUNE 26, 2023
Adding schema markup on your website is a great way to help search engines like Google to understand your content more quickly and accurately. One of the lesser-known ways of utilizing schema markup is by including “ entities ” within it. Adding entities into schema can help Google better understand the key topics of your content. In this article, I’ll walk you through a step-by-step process of using entities in schema markup.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Businesses Grow
JUNE 26, 2023
One of the challenges I enjoy most is the one-hour coaching calls people schedule with me. I get to meet so many interesting people! Today, I will discuss a common problem I see with entrepreneurial businesses — knowing when it’s time to abandon a strategy … at least for a little while. Let me tell you a story about my own lesson, when it made sense to abandon my own strategy.
Search Engine Land
JUNE 26, 2023
Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language Processing (NLP) that help deduplicate and find semantic similarities between keywords. There’s nothing wrong with starting there, but those are inevitably limited.
Hubspot Marketing
JUNE 26, 2023
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they're even able to test their products.
Search Engine Land
JUNE 26, 2023
YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which designs drive the highest click through rates (CTRs). Why we care: This new feature will help advertisers better understand the behaviour of their audience, so that they can create a winning thumbnail, potentially resulting in a higher CTR and improved engagement.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
JUNE 26, 2023
Is your target audience on Instagram? Want to launch your next product without using ads? In this article, you’ll discover an organic Instagram strategy for your next product launch. Why Instagram Is the Ideal Social Media Platform for Product Launches If you want to launch a new product without paid marketing campaigns, you need a […] The post How to Launch Your Next Product on Instagram appeared first on Social Media Examiner.
Search Engine Land
JUNE 26, 2023
Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke. Unlocking high-impact, low-cost campaigns The four variables marketers need to look into as a top priority are: Ad type / bid type: Henke advised that these fiel
Buffer Marketing
JUNE 26, 2023
Selecting the perfect social media management tool can be an overwhelming task. There are dozens of options available and hundreds of features to compare. But don't worry, we at Buffer are here to help you make an informed decision by comparing our platform with another popular choice: Sked Social. To assist you in finding the right solution for your social media management needs, we've compiled a list of key differences between Buffer and Sked Social.
Search Engine Land
JUNE 26, 2023
Google will be deprecating support for sitemaps ping and the endpoint will stop working by the end of this year. Google said it is announcing the “deprecation of the sitemaps “ping” endpoint.” This means that HTTP ping requests will result in a 404 error. What is Sitemap ping. Google said the sitemap protocol defines an unauthenticated REST method for submitting sitemaps to search engines.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Practical eCommerce - Marketing
JUNE 26, 2023
Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more. The post Social Media Platforms Ramp-up AI appeared first on Practical Ecommerce.
CMO Network
JUNE 26, 2023
As the urgency to address environmental challenges grows, it becomes imperative for organizations to embrace sustainability and integrate it into their core business s.
Rock Content
JUNE 26, 2023
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. From website development and design to SEO, paid media, and social media, RivalMind’s website notes that “we exist to help companies thrive.” A major component of RivalMind’s offerings centers around SEO and content creation, with marketing strategies calling for blog posts, in
CMO Network
JUNE 26, 2023
Customer experience in 2023 looks different than ever before. With a recession, changing customer preferences, and new tech, CX teams have opportunities to innovate.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Sherpa
JUNE 26, 2023
Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.
CMO Network
JUNE 26, 2023
The Smart Home has been a consumer market for two decades. But the Smart Yard? This is new, and a recently launched company thinks it knows where the trend is going.
Duct Tape Marketing
JUNE 26, 2023
10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, I’ve also noticed a consistent pattern of confusion about what a marketing strategy truly entails. It's a detailed plan designed by businesses to promote their product or service through different channels and tactics, in order to accomplish their busines
Vertical Response
JUNE 26, 2023
Marketers and small business owners cannot underestimate the power a landing page holds for their digital marketing campaigns. A well-executed landing page can significantly increase conversion rates, generate leads, and escalate sales. It’s not just about the visual aesthetics, but a successful landing page captures the audience’s attention and encourages them to act.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Ariyh
JUNE 26, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,720 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… The Juice The Juice is the Spotify for marketing and sales pros. Get free access to over 100,000 resources like podcasts, reports, videos, and reports.
Customers.ai
JUNE 26, 2023
There are so many tools that are supposed to make working easier than ever. Why does it often feel like it’s actually harder ? One reason: there are so many new tools and strategies it can be difficult to know what actually provides value! Clients crave cutting-edge solutions but don’t always know what they actually are. To be an effective AI Marketing Agency , you do have to know what they are.
Sachs Marketing Group
JUNE 26, 2023
Improving website performance involves optimizing images and media files, minifying HTML, CSS, and JavaScript code, and reducing HTTP requests. Implementing browser caching, using a Content Delivery Network (CDN), and ensuring mobile-friendly, SEO-optimized design also enhances performance. Upgrading web hosting can further improve server response times.
Dana Nicole
JUNE 26, 2023
Last Updated on June 26, 2023 What do firefighting and copywriting have in common? More than you might think. Although firefighting and copywriting are night and day from one another, copywriters use an old firefighting technique to ensure their copy is easy and enjoyable to read. That technique? Bucket brigades. Whether you need to write sales pages or blog posts (or even captions on Instagram), bucket brigades are your key to writing content people can’t stop reading.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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