Hubspot Marketing
MAY 28, 2024
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon. The reality is it’s changing the way we work as marketers. Our State of AI report shows that more than half of marketers (60%) are using AI tools in their role. If you’re looking to grow your career, chances are you’ll have to lean into the AI hype.
Aspiration Marketing
MAY 28, 2024
Are you feeling lost in the fog of your sales pipeline? HubSpot's deal stages can be the key to clarity. By defining clear stages in your pipeline, you can forecast revenue confidently, pinpoint areas where deals stall, and equip your sales reps with the insights they need to close more deals.
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Social Media Examiner
MAY 28, 2024
Want to improve the content generated by AI? Wondering how top AI pros get what they need from AI? In this article, you’ll discover a four-step AI prompt engineering framework and what to do if it doesn’t work. What Is AI Prompt Engineering? Prompt engineering is the art and science of communicating with large language […] The post Prompt Engineering Fundamentals: How to Get Better Results With AI appeared first on Social Media Examiner.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Insider Group
MAY 28, 2024
Your search engine rankings are vital to your website’s success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website. In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic.
Martech
MAY 28, 2024
In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” It is often defined through the activities that encourage individual prospects to turn into leads. As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generati
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 28, 2024
On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.
SocialPilot
MAY 28, 2024
Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. To reach these audiences, you need a properly planned Facebook marketing strategy and well-crafted content that not only drives attention but also fosters interaction and builds community.
Martech
MAY 28, 2024
With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.
The LeadG2 Blog
MAY 28, 2024
AI-driven lead generation tactics are revolutionizing how B2B enterprises scout, connect with, and turn prospects into valuable clientele. With artificial intelligence now a cornerstone of marketing strategies, we're seeing a shift towards more streamlined and impactful operations. Leveraging predictive analytics, lead scoring, and chatbots, companies are not just forecasting the market's future but also zeroing in on leads with the highest conversion potential.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MAY 28, 2024
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.
The CMO Survey
MAY 28, 2024
The post How Microsoft Advertising is Harnessing its Legacy and Generative AI to Provide Full Funnel Advertising Solutions appeared first on The CMO Survey.
Search Engine Land
MAY 28, 2024
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024. Google will stop allowing new chats to be initiated starting on July 15, 2024 and then will totally disable the chat and call history features on July 31, 2024. What Google said. Google sent out numerous types of emails to businesses, depending on if they uses the chat or call history feature.
illumin
MAY 28, 2024
Marketers constantly face the challenge of signal loss as we transition to a cookieless environment. Here’s how your advertising can avoid the pitfall of signal loss. The shift towards a cookieless landscape has led to the worldwide adoption of behaviors that prioritize privacy and information safety. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
MAY 28, 2024
Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. Being unable to meet your boss or team members in person for months, years or possibly ever.
SocialPilot
MAY 28, 2024
When it comes to LinkedIn, the world’s go-to professional networking platform, the way we present our visuals can make a world of difference. Think about it: Have you ever come across a LinkedIn post that is just off and awkwardly cropped out? It’s distracting, right? A perfect LinkedIn post size can captivate your audience, ensure the clarity of your message, and keep your content looking professional and polished without any awkward cropping or blurring.
Search Engine Land
MAY 28, 2024
“Buying” customers can work. Just not all that well over the long haul, it turns out. Direct-response, digital ads (like paid search) are among the best converting channels anywhere. Like, ever. In the history of time. No joke. Google it. It’s the #1 best way to spend money today to generate revenue tomorrow. (Or even over the next ~2-3 months.) But here’s why this can set you down a dangerous path if you aren’t careful – and actually result in a higher CPL over the long term. 1.
Unbounce
MAY 28, 2024
/ Landing page optimization 10 landing page optimization case studies and examples to inspire you By Paul Park. Updated on May 28, 2024. 14 min read Did ya ever hear the story of the four-minute mile? Throughout history, many runners tried to run a mile in four minutes or less and failed, leading to the common belief that it was simply beyond the limits of human ability.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Whos Mailing What
MAY 28, 2024
It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing.
Customers.ai
MAY 28, 2024
We’ve talked a lot about Facebook and Meta ads over the past few months here at Customers.ai. From performance issues to rising costs to attribution challenges and more, there’s been no shortage of Meta-related problems. The thing is, I still believe in Meta ads. It is an unbelievably cost-effective marketing channel and with the right targeting, can be a huge driver of sales and revenue for ecommerce companies.
Whos Mailing What
MAY 28, 2024
It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing.
Lusha
MAY 28, 2024
Take a peek behind the scenes and see what we’ve been working on this month. Today we’re featuring an Extension alert for new contact details, a new and improved sidebar for company and contact details, and a preview of foundational prospecting updates that are coming soon. New contact details? We’ll let you know. Ever search for someone’s details on Lusha, only to come up empty-handed?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Traackr
MAY 28, 2024
Discover some of the top AAPI owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).
Search Engine Land
MAY 28, 2024
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of leaked internal documents, which appear to come from Google’s internal Content API Warehouse, were shared with Rand Fishkin, SparkToro co-founder, earlier this month.
Buffer Marketing
MAY 28, 2024
If you were to ask me about my superpower, I’d say I’m really good at making money fast. I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, take a sabbatical, and believe that when I run out of money, I’ll be able to spin up another company to make some more.
Martech
MAY 28, 2024
A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of documents, which appear to come from Google’s internal Content API Warehouse, were released March 13 on Github by an automated bot called yoshi-code-bot. These documents were shared with Rand Fishkin, SparkToro co-founder, earlier this month.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
David Meerman Scott
MAY 28, 2024
Bill Walton, noted Deadhead and NBA basketball Hall-of-Famer, was the happiest and most upbeat person I’ve ever met. He had a kind word for everybody and absolutely loved his life and everybody who was a part of it.
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