Aspiration Marketing

AUGUST 26, 2024

With an effective marketing strategy, you can establish a name for your business in your industry within a short span of time. If you think about some of the biggest brands in the world, like Nike or Apple, you will realize how they have become globally recognized names through their marketing strategies. Both companies made use of catchy taglines and innovative ideas to come up with memorable campaigns that have stayed with consumers.

Branding 263

Branding Marketers Marketing Marketing Strategy 263

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experi

CRM 121

CRM Transform Marketers Marketing 121

Martech

AUGUST 26, 2024

I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. But it’s already August and only a limited number of visual artists, designers and filmmakers have been granted access to “gain feedback on how to advance the model to be the most helpful for creative professionals.

Transform 124

Transform Influencer Marketing Product Product Marketing 124

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram. It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.

Social Media Marketing 116

Social Media Marketing User-Generated Gen Z Thought Leadership 116

Hubspot Marketing

AUGUST 26, 2024

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you're done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch.

Product 126

Product Energy Marketers Marketing 126

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. My AI stack It’s hard to have a definitive comparison because all these LLMs are in a race to AGI (super-human intelligence) and evolving week by week. We have had many discussions in here about where to focus and invest because you could go broke buying subscriptions to everything.

Retail 117

Retail Marketers Marketing Education 117

Hubspot Marketing

AUGUST 26, 2024

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali , the creative director of brand at Hootsuite , where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feat

Marketers 113

Marketers Marketing Traditional Marketing Advertisers 113

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high.

SEO 108

SEO Price Health User-Generated 108

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Land

AUGUST 26, 2024

Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024. Google updates that favor certain types of sites (e.g., user-generated content, big brands) in the search results is the biggest threat to SEO consulting efforts, according to 52% of survey respondents.

SEO 91

SEO User-Generated Branding 91

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. A unique approach to demand generation is what will get you the most leads, and this involves building specific buyer personas and creating targeted campaigns to uncover gaps that most businesses miss.

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

Set Up

AUGUST 26, 2024

The Set up Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Pitch it to the Limit At the Ad Age Small Agency Conference last month, conversations circulated around making a stronger pitch.

Finance 52

Finance Energy Global Marketing Advertisers 52

MarketingOps

AUGUST 26, 2024

We live in a world where markets are becoming increasingly saturated and competition is evolving at what seems like breakneck speed. PLaying by the traditional rules is no longer going to cut it. But, here’s the thing: I believe right now growth-stage founders and companies have a unique window of opportunity to truly disrupt the status quo and leapfrog their competition by embracing radical innovation.

Customer Journey 130

Customer Journey Marketers Marketing Product 130

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

David Meerman Scott

AUGUST 26, 2024

In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.

Marketers 95

Marketers Marketing PR 95

Traackr

AUGUST 26, 2024

Learn about the beauty influencer marketing trend, faux freckles, and what creators and brands are driving it forward on social media.

Influencer Marketing 52

Influencer Marketing Market Trends Marketers Marketing 52

David Meerman Scott

AUGUST 26, 2024

Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn, X, Twitch, and more.

PR 64

PR Marketers Marketing 64

InTouch Marketing

AUGUST 26, 2024

Short-form videos have surged in popularity, thanks to platforms like TikTok and Instagram Reels. Creating these bite-sized videos offers brands an excellent opportunity to engage new audiences and enhance their content marketing strategies.

Marketers 52

Marketers Marketing Marketing Strategy Content Marketing 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Search Engine Land

AUGUST 26, 2024

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far. Why the ‘optimization’ no longer reflects modern SEO Once every two years or so since the coining of the phrase “search engine optimization” almost 30 years ago, there comes a concerted

SEO 118

SEO User-Generated Education Search Marketers 118

Martech

AUGUST 26, 2024

The Biden/Harris administration is focusing attention on bad corporate customer experience practices like customer service “doom loops” and problems with customer service chatbots. That might seem an unlikely space for presidential intervention, but the administration has already addressed CX shortcomings at federal agencies. The plan to improve corporate CX is called “ Time is Money.” Why we care.

Health 122

Health Communications Marketing Plan Customer 122

Search Engine Land

AUGUST 26, 2024

Google Search updated its search documentation to reserve the right to use the OG title meta data for your title link in the Google Search results. That adds a ninth source Google may pull from for your title links. List of title link sources. Here is list of sources Google may use for your title link: Content in <title> elements Main visual title shown on the page Heading elements, such as <h1> elements Content in og:title meta tags Other content that’s large and prominent

SEO 94

SEO 94