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Did you know that 40-90% of website visitors might leave your site after viewing just one page? This is a startling statistic, but it highlights the importance of understanding bounce rate and its impact on SEO and user experience. In this blog post, we'll explore the world of bounce rates. We'll define them, explain why they matter, and explain how to interpret them in the context of your specific website and industry.
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. 1.
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Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? In this article, you'll learn a step-by-step system for creating YouTube content that results in more leads and sales. The Power of a YouTube Channel for Business Growth Before diving into video […] The post YouTube for Businesses: A Step-by-Step System for Success appeared first on Social Media Examiner.
Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? In this article, you'll learn a step-by-step system for creating YouTube content that results in more leads and sales. The Power of a YouTube Channel for Business Growth Before diving into video […] The post YouTube for Businesses: A Step-by-Step System for Success appeared first on Social Media Examiner.
There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also applies to marketers and martech managers who are juggling multiple campaigns, tight deadlines and ever-evolving technologies.
Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market.
If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about whether marketing will truly deliver results are common, and breaking through that doubt is no small feat. This can often make it more difficult to get them to buy in and truly adopt the processes. But here's the good news: overcoming these objections isn’t just possible—it’s essential for building trust and gaining buy-in.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels.
In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions.
Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels.
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more. “ Innate curiosity has enabled me to take in a lot of information and distill it down, which I think is the ultimate job of a communicator. ” WATCH + READ THE RECAP BELOW (SC
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With over 238 million YouTube users in the United States alone, this video platform has become an accessible tool for people to find the answers to their most pressing questions on virtually any subject. For attorneys, video marketing is a valuable opportunity to show your potential clients how deeply you care about them and any.
How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist , has spent over a decade helping organizations find the sweet spot in between — where measurement actually drives better content decisions. Key insights from this interview: Content measurement requires a more sophisticated model than just pageviews, but simpler than perfect attribution.
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