Aspiration Marketing

OCTOBER 2, 2023

So you're into content creation, but what you write doesn't resonate, isn't the most engaging content, and isn't interacting with your audience? We define "content engagement" as how people can interact with your content , e.g., in a comment section on your website, a chatbot, or a social media post. It's also engagement if visitors return to your blog to read the next post or if they subscribe to your newsletter.

Marketing 209

Marketing Marketers Inbound Marketing Content Marketing 209

Search Engine Land

OCTOBER 2, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

User-Generated 141

User-Generated Advertising Advertisers Digital Marketing 141

Martech

OCTOBER 2, 2023

One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. Automating it will doubtless increase efficiency and accuracy. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data.

Education 115

Education Place Product Marketing 115

Search Engine Land

OCTOBER 2, 2023

Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified , averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50.

SEO 132

SEO Education Product Promotion 132

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes.

Marketing 110

Marketing Marketers CRM Communications 110

Search Engine Land

OCTOBER 2, 2023

“Bogus.” That’s what Microsoft CEO Satya Nadella thinks about Google’s argument that there is actual choice in the search engine market. And artificial intelligence will provide zero advantage or hope for any companies that hope to enter web search – the “biggest no-fly zone of all,” Nadella said. Why we care. The ongoing U.S. vs.

CMO 120

CMO Price Advertising Advertisers 120

Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience.

Analytics 113

Analytics Advertising Advertisers Search Marketers 113

Businesses Grow

OCTOBER 2, 2023

Note: Today’s post was created by {grow} Community Member David DeLallo My first interaction with ChatGPT was early last December. At the time, I was McKinsey & Company’s Executive Editor for AI. And with nearly a decade in the AI arena under my belt, I’d witnessed the tides of hype rise and fall. So, I approached ChatGPT with a healthy dose of skepticism.

Education 105

Education Marketing Strategy Content Marketing Product 105

Search Engine Land

OCTOBER 2, 2023

During the ongoing DOJ antitrust trial against Google , the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it.

Promotion 113

Promotion Real Estate Price Advertising 113

Hubspot Marketing

OCTOBER 2, 2023

If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want?

Food 104

Food User-Generated Health Place 104

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why we care. The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with

Management 109

Management Advertising Advertisers Place 109

Digital Marketer

OCTOBER 2, 2023

Businesses come and go. But your personal name, that’s another matter altogether. In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. In creating a new business or online presence, one of the toughest decisions you may make is whether to establish your social business brand by your personal name or a fictitious “DBA” identity, such as a catchy word, phrase, or slogan.

Branding 99

Branding Thought Leadership Energy SEO 99

Search Engine Land

OCTOBER 2, 2023

If e-commerce is the heart of your business, staying ahead is not an option – it’s a necessity. Join paid search experts who unveil the strategy and innovation needed to take your business above and beyond the competition. Learn more by registering and attending “Elevate Your Business With Advanced Google Performance Max Strategies,” presented by iQuanti.

Whitepaper 102

Whitepaper 102

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD. Influencer spending is also estimated to account for an additional $5.4 billion this year.

Gen Z 98

Gen Z Millennials Social Media Marketing Communications 98

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

OCTOBER 2, 2023

TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. Why we care.

User-Generated 101

User-Generated Influencer Marketing Advertising Advertisers 101

CMO Network

OCTOBER 2, 2023

In celebration of the people and practices that serve customers’ needs, 2023 has been a banner year for customer experience.

Customer 116

Customer CMO 116

Vertical Response

OCTOBER 2, 2023

In today’s digital age, creating engaging content is essential for any business or individual looking to make an impact online. With so much content available to users, it’s crucial to stand out and create content that captures their attention and keeps them coming back for more. In this article, we’ll explore ten tips for creating compelling content that your audience will love.

Health 93

Health User-Generated Promotion Analytics 93

Buffer Marketing

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Here's a breakdown of the key updates and what they mean for you.

User-Generated 91

User-Generated Analytics Management Advertising 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

OCTOBER 2, 2023

This influence on consumption has been deemed the Taylor Effect—a direct reflection of Taylor Swift’s sway on collective behavior.

Entertainment 106

Entertainment CMO 106

Ariyh

OCTOBER 2, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the State of eCommerce 2023 report to find out: What influences people most when shopping online?

Product 84

Product eCommerce Retail Shoppers 84

CMO Network

OCTOBER 2, 2023

This influence on consumption has been deemed the Taylor Effect—a direct reflection of Taylor Swift’s sway on collective behavior.

CMO 92

CMO 92

yorCMO

OCTOBER 2, 2023

With a complicated Risk-Based Loan Pricing Model to explain & customer retention to consider, one of the largest Banker's Bank in the West Coast faced some major marketing challenges. Read the case study and Kim Jackson's success. The post West Coast Banker’s Bank appeared first on yorCMO.

Price 59

Price Customer Marketing Marketers 59

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. In this article, I will share my thoughts and insights on creating industrial content to help you connect with your audience and establish yourself as an authority in your target industry.

Manufacturing 52

Manufacturing Communications Content Marketing Customer 52

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. But how should we be thinking about DE&I when building it into everyday campaigns? And how do we make it authentic? This blog post will explore those topics and more.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used.

PR 52

PR Marketing Marketers Promotion 52

SMA Marketing

OCTOBER 2, 2023

PPC (Pay-per-click) advertising, or paid ads, is an excellent option for achieving business goals. Using PPC Google Ads can increase brand visibility and attract new users to your website. Through Google Ads, you can set up PPC campaigns that target the most relevant search queries related to your product or service. Google Ads takes less than a few hours to set up, and with a budget tailored to fit any business’ needs, it is easy to begin sending relevant traffic to your desired destination, su

User-Generated 52

User-Generated Advertising Advertisers Price 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

OCTOBER 2, 2023

There’s no turning back: AI is now an integral part of our reality, and businesses are harnessing its full potential. According to a survey by Forbes Advisor , companies are currently using or planning to use AI primarily for customer service and cybersecurity. However, even subjective activities like content production and recruitment have found their place on the list of top AI uses.

User-Generated 52

User-Generated Promotion Retail Product 52

Buffer Marketing

OCTOBER 2, 2023

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Price 114

Price Transform Customer Journey Finance 114

Litmus

OCTOBER 2, 2023

Hear that sound? It’s millions of clicks from shoppers hitting that “add to cart” button this holiday season. Black Friday emails (and their Cyber Monday counterparts) campaigns are some of the most high-stakes emails you’ll design this year. If you want to hit your Q4 goals, this is the most important series of the year. No pressure, right? You’re not just competing against other brands, but against your subscribers’ high expectations.

Shoppers 96

Shoppers Retail Energy Advertising 96

Marketing Insider Group

OCTOBER 2, 2023

At the heart of every successful startup lies not just a groundbreaking idea, but also the right partners to bring that idea to life. We’re a content marketing agency that’s been in the game for a while, and we’ve teamed up with loads of startups just like yours. We’ve seen the highs, the lows, and everything in between. Over the years, we’ve learned a lot.

Marketing 93

Marketing Marketers Communications Energy 93

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding