SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Aspiration Marketing

MARCH 5, 2025

You've invested time and resources into driving traffic to your website, but your conversion rates remain stagnant. While A/B testing offers valuable insights, it's only one piece of the puzzle. To truly unlock growth, you need to go beyond the basics. Let's dive into advanced Conversion Rate Optimization (CRO) techniques that can significantly impact your bottom line.

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Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Martech

MARCH 5, 2025

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap

CRM 120

CRM Influencer Marketing Management Branding 120

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. I would love to get cast members from The Bear Hulus Chicago-set show to record announcements or do videos for us, highlighting what a Chicago icon we are. Weve had quite a few cameos in it, and its made us look really good.

Millennials 93

Millennials Marketers Marketing Fashion 93

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding 80

Branding Retail eCommerce Customer loyalty 80

Martech

MARCH 5, 2025

We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.

Email Marketing 78

Email Marketing Customer Promotion Product 78

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddits communities to build authentic engagement, run effective Reddit Ads, and grow their brands through community-based marketing.

Advertising 76

Advertising Advertisers Health User-Generated 76

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources.

Marketing Automation Platform 70

Marketing Automation Platform Inbound Marketing Price CRM 70

Backlinko

MARCH 5, 2025

WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). In this guide, Ill show you how to redirect your WordPress URLs with and without plugins.

SEO 72

SEO Management Promotion Price 72

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semru

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Welcome Software

MARCH 5, 2025

Enterprise organizations, you've got a silent productivity killer in your midst. Instead of making you go through a full 'whodunnit' (because we know time is a precious entity), we're going to tell you who it is: it's team alignment. As companies grow, communication gets more complex, strategic vision gets pulled in all different directions, and collaboration.

Transform 52

Transform Communications Place Product 52

The Marketing Journal

MARCH 5, 2025

Teslas crisis isnt just about sales figures. Its about what happens when a company becomes inseparable from its CEOs identity. Once the worlds most valuable car brand, Tesla is now facing a self-inflicted trust crisis. It isnt being crushed by its competition but by its leadership.

Branding 45

Branding B2C Customer Advertisers 45

yorCMO

MARCH 5, 2025

Unlock business growth with data-driven marketing strategies. Explore budget-friendly tools and insights to boost impact without overspending. The post Unlocking Business Growth with Budget-Friendly Data-Driven Marketing appeared first on yorCMO.

Marketers 90

Marketers Marketing Marketing Strategy 90

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Content Marketing Institute

MARCH 5, 2025

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Marketing Strategy 78

Marketing Strategy B2C Fashion Content Marketing 78

David Meerman Scott

MARCH 5, 2025

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

Marketers 62

Marketers Marketing 62

Six & Flow

MARCH 5, 2025

As a marketer, I love watching a database grow with new leads rolling in! But managing them, erm, not so much. Especially when lead qualification is a chaotic, disorganised mess.

Management 52

Management Marketers Marketing 52