Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Performance Marketing 106

Performance Marketing Branding Customer Acquisition Customer loyalty 106

Aspiration Marketing

FEBRUARY 12, 2024

As our world becomes increasingly digital, businesses must create websites that attract visitors and encourage them to take action. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe. This is where a well-executed digital marketing strategy can give you an edge over your competitors.

Digital Marketing 240

Digital Marketing Marketing Strategy Marketing Marketers 240

Businesses Grow

FEBRUARY 12, 2024

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end.

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

Search Engine Land

FEBRUARY 12, 2024

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. AI tools can help you identify which articles need refreshing and suggest enhancements that align with current SEO practices.

User-Generated 123

User-Generated Whitepaper SEO Energy 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.

User-Generated 107

User-Generated Advertising Advertisers Marketing 107

Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines process human language as signals and noise, not words and concepts.

SEO 123

SEO Transform User-Generated Place 123

Search Engine Land

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.

User-Generated 120

User-Generated Advertising Advertisers Search Marketers 120

illumin

FEBRUARY 12, 2024

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” So, let’s break it down: how much air time does Taylor Swift actually receive, and is it good or bad for the NFL?

Advertising 105

Advertising Advertisers Social Media Marketing Branding 105

Search Engine Land

FEBRUARY 12, 2024

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. While this ad type may offer the chance to display your ad when someone is actively searching for a competitor, allowing you to tap into their customer base, it’

Branding 117

Branding Advertising Advertisers SEO 117

Martech

FEBRUARY 12, 2024

Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?

Marketing 103

Marketing Marketers Telemarketing Customer Journey 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Practical eCommerce - Marketing

FEBRUARY 12, 2024

Posting identical short videos across multiple accounts could result in more overall views. The post Wide-base Strategy for Short-form Videos appeared first on Practical Ecommerce.

eCommerce 95

eCommerce Content Marketing Marketing Marketers 95

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Register today for an immersive virtual fireside, “ Beyond Silos: Data Collaboration Strategies for Marketing Success ” where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and real-estate company, RE/MAX.

Real Estate 102

Real Estate Transform Analytics Digital Marketing 102

Hubspot Marketing

FEBRUARY 12, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity.

Transform 96

Transform Advertising Advertisers CMO 96

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

AWeber

FEBRUARY 12, 2024

Acquiring new customers is 5 times more expensive than keeping existing customers. So when someone makes a purchase from your Etsy shop, it’s important to the success of your business that you remarket to them. And email marketing has always been the best way to increase repeat sales. So when someone purchases from your shop, give them an opportunity to opt-in to receive communication from you.

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I'd be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usually happens when you send in your resume over email.

Marketing 92

Marketing Marketers Management Communications 92

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. Users now expect not just functionality, but an experience that’s as smooth as their morning latte.

Transform 91

Transform SEO Analytics Customer 91

Buffer Marketing

FEBRUARY 12, 2024

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. The days and times that get the lowest views on YouTube. How to use analytics to figure out the best time to reach your specific audience.

Analytics 86

Analytics Social Media Marketing SEO Management 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

yorCMO

FEBRUARY 12, 2024

Unlike traditional agencies or consultants, who might dip in and out of a project or be driven by short-term goals, a fractional CMO is deeply committed to a company's long-term growth. The post The Real Value of Fractional CMOs: Who Are They? appeared first on yorCMO.

CMO 86

CMO 86

Rock Content

FEBRUARY 12, 2024

In an increasingly connected digital-age world, getting a brand noticed and building a loyal customer base calls for high-quality, engaging content, and plenty of it. The right approach to content marketing can give your brand a powerful voice that makes your target audience truly sit up and take notice. However, even incredible, world-changing content won’t have the impact you’re hoping for without a smart content distribution strategy.

Key Performance Indicator 79

Key Performance Indicator eBook Market Research Shoppers 79

Spiralytics

FEBRUARY 12, 2024

Search engine optimization (SEO) specialists have become pivotal to succeed in the dynamic world of digital marketing. As such, businesses that want to thrive in the competitive landscape are now looking for SEO experts in the Philippines due to their unparalleled skills. These professionals have become increasingly vital to meeting the rising demand for effective search engine optimization.

SEO 52

SEO User-Generated Analytics Digital Marketing 52

Rock Content

FEBRUARY 12, 2024

Opening an e-commerce company requires some crucial effort at the beginning, including deciding what it will be called to make an impact and attract the attention of your audience. It is very common to have questions at this point, which you can solve by evaluating the name of the online store that best fits your profile. To do this, you must assess how it sounds, the target audience, and what your domain will look like, among other factors.

Fashion 64

Fashion Education Branding Product 64

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Bannerflow

FEBRUARY 12, 2024

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. To help you stay on track, we’ve researched some of the latest updates to social media platforms in the past few weeks and put them all together in one place for you to gain easy access.

Place 52

Place Marketing Marketers Advertising 52

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data. Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?

User-Generated 54

User-Generated PR Branding Product 54

Sprout Social

FEBRUARY 12, 2024

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike.

Education 91

Education Food Branding Management 91

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

Whitepaper 86

Whitepaper Education Marketing Mix Traditional Marketing 86

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

FEBRUARY 12, 2024

“Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time. After all, video seems like a great way to up the subscriber experience. But can you actually put video in email? And should you? It depends. Which seems like the go-to answer for all things email. Email has so many things to consider that every question raises more questions.

Place 78

Place Email Marketing Product Branding 78

Martech

FEBRUARY 12, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Email Marketing 96

Email Marketing Communications Promotion Product 96