Wed.Jan 11, 2023

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Adams & Knight Adds Five New Employees

Adams & Knight Marketing

AVON, Conn., (January 12, 2023) — Adams & Knight , one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.

PR 246
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What Is Growth-Driven Design? Tips and Tricks To Get You Started

Aspiration Marketing

Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.

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10 Tips for a Successful and Stress Free Digital Nomad Adventure

Jeff Bullas

More than 40 nations now offer “digital nomad” visas. This means that you can work in one country for longer than the normal tourist. Why it matters. The way we work has changed. The rise of the “ online side hustle ” is here. . Online side hustles were first initiated by access to the internet, then the smartphone. They were then further amplified by social media. .

Transform 243
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How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]

Hubspot Marketing

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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OpenAI May Introduce A Paid Pro Version Of ChatGPT via @sejournal, @MattGSouthern

Search Engine Journal

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.

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5 must-have social media dashboard templates for brands

Sprout Social

Picture this: You’re in a meeting with top executives and stakeholders. They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective.

Branding 139

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The 10 Best Places to Find Cheap (or Free!) TikTok Templates

Hootsuite

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let’s leave TikTok out of it. This article will show you the top 10 places to find TikTok templates, walk you through how to access TikTok’s own free templates, and answer your burning questions

Place 130
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What Is Growth-Driven Design? Tips and Tricks To Get You Started

Aspiration Marketing

Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.

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How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot Marketing

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." and "Content curation is why there is so much stuff on the internet," hear me out.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Marketing

How and where do you start when creating a brand new social media channel for your business? #AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Gen Z 127
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

Shipping 125
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6 Ways SEO Pros Are Using ChatGPT Right Now via @sejournal, @BrianFr07823616

Search Engine Journal

AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right Now appeared first on Search Engine Journal.

SEO 124
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How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

Content Marketing Institute

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

Branding 121
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What Is The Content Marketing Funnel? via @sejournal, @rio_seo

Search Engine Journal

Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing Funnel? appeared first on Search Engine Journal.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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B2B Marketing Trends That Will Grow Your Business in 2023

Marketing Insider Group

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what’s coming next.

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How Coca-Cola activated their enterprise CDP

Martech

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Co

eCommerce 113
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Google: Product Reviews Linking To Multiple Sellers May Get Boost via @sejournal, @MattGSouthern

Search Engine Journal

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.

Product 111
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Does your organization need a marketing automation platform?

Martech

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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This day in search marketing history: January 12

Search Engine Land

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. A Google Panda algorithm guide, published on The SEM Post , included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.

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The 5 Best Ways To Outrank Your Competitors In 2023 With AI

Search Engine Journal

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search Engine Journal.

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How to Create Long-form Content with WordPress

Zumvu

If your business has an online presence, you will likely find yourself in a highly competitive position to make your presence count amongst brands that have been building content and growing a substantial audience base for years.

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3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Remember the days when using a customer’s name was the best form of personalization? Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost

Search Engine Roundtable

In Google's fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, "linking to multiple providers might get a small boost.

Product 94
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A New Way To Gear Up For Life With A New Baby

CMO Network

Businesses that reimagine our daily routines are rapidly growing and changing the marketplace. One example of this innovation is bringing a rental option to a new category. Like Rent the Runway did for work clothes, Loop is introducing a rental alternative to help gear up for a new baby.

CMO 92
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Google Business Profiles Products Price Ranges & Custom Call To Actions Going Away

Search Engine Roundtable

Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a "visit site" label.

Price 91
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12 new Google Analytics 4 ecommerce dimensions and metrics

Search Engine Land

Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. You should also be able to see Items purchased and purchases by country, which shows you the number of items purchased and the number of purchases for each country.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?

Search Engine Roundtable

I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it can be the tail-end of the ongoing December 2022 Google helpful content update and link spam updates.

SEO 89
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YouTube AdSense: How To Get Started via @sejournal, @BennyJamminS

Search Engine Journal

Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To Get Started appeared first on Search Engine Journal.

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Apple Maps relaunches Apple Business Connect

Search Engine Land

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.” In Business Connect, businesses can manage their place card, including adding and updating

Food 86
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Google: Longer Google Algorithm Updates Aren't Necessarily More Intense

Search Engine Roundtable

Google's John Mueller said that just because an algorithm update takes longer to roll out, it doesn't make that update more or less intense. The update's length is generally related to internal Google parameters; as we covered before, it is not about how big of an update it is.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.