Buffer Marketing
DECEMBER 11, 2024
Video is the ultimate attention-grabbing medium, but what about the sound? The invisible force of audio has a huge impact on how your subscribers perceive you and act based on your content. The background music of your YouTube video can influence viewer emotions, increase attention, and impact purchase intent, according to research from Texas A&M University.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
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SocialPilot
DECEMBER 11, 2024
There are many upsides to displaying your customers positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.
Martech
DECEMBER 11, 2024
“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. Domingos is CTO at Mitel, a half century-old Canadian communications business.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
SocialPilot
DECEMBER 11, 2024
Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.
Martech
DECEMBER 11, 2024
The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
DECEMBER 11, 2024
It’s a sad fact that 98% of your website visitors will leave without doing anything. No purchases, no sign-ups, nothing. Thats a massive chunk of potential revenue slipping through the cracks and most brands dont even know who those visitors are. Now throw in privacy updates that block cookies, limit tracking, and make data harder to gather. Suddenly, knowing whos on your site and what they want feels impossible.
Marketing Insider Group
DECEMBER 11, 2024
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. This method allows advertisers to make data-driven decisions instead of relying on guesswork. The result is more impactful and engaging ads.
Customers.ai
DECEMBER 11, 2024
Tons of people visit your website daily, but most of them leave without saying a word. No sign-ups, no purchases, not even a friendly hello. Just silence. Thats revenue walking out the door! Now imagine knowing exactly who those visitors are – their names, emails, company info, and more – all before they bounce. Sounds pretty awesome, right?
Zumvu
DECEMBER 11, 2024
AI has grown indistinguishable in everyday life, reshaping industries with its incomparable automation, enhancing efficiency, and allowing data-driven decisions. The advancement of AI agents has developed tools that will independently perform the tasks they were designed for.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Six & Flow
DECEMBER 11, 2024
Discover how AI CRM can enable smarter workflows, personalised marketing, and efficient customer support while addressing challenges and ensuring your business is AI-ready.
Duct Tape Marketing
DECEMBER 11, 2024
Empower Your Team: Learn to Lead Across Differences written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Stephanie Chung In this episode of the Duct Tape Marketing Podcast , I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams.
Exposure Ninja
DECEMBER 11, 2024
Loading the Elevenlabs Text to Speech AudioNative Player… TL;DR Generative Engine Optimisation, or GEO, is about getting your content featured in AI responses, like when someone asks ChatGPT a question. Unlike traditional SEO where you’re trying to rank in Google, with GEO you want AI to reference your content as a trusted source. It’s becoming crucial because more people are using AI for search, and if you’re not optimising for it, you’re missing out on massive vis
Martech
DECEMBER 11, 2024
Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
illumin
DECEMBER 11, 2024
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season.
SMA Marketing
DECEMBER 11, 2024
Optimizing your website for large language models in chat-based search interfaces is crucial in today’s AI-driven world. Models like ChatGPT, Copilot, and Google’s Gemini have reshaped traditional search and how consumers find and interact with brands online. Search engine optimization (SEO) is still as important as ever. Here are some crucial things you need to.
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