Influence & Co
JULY 19, 2023
Content marketing is a strategy best served over the long term. A long-term strategy brings together many elements associated with a higher success rate: consistency, investment, and experimentation, to name a few. To achieve the best possible content marketing ROI, you will need a commitment to developing the value of content marketing over time.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
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Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Sprout Social
JULY 19, 2023
Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 19, 2023
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kristin Carey who, like so many marketers, has worn many hats during her career. She’s done everything from cold calling to cutting-edge B2B marketing. (Interview edited for length and clarity.) Q: How did you get to where you are today?
Buffer Marketing
JULY 19, 2023
I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people. What stopped me from going out on my own?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
JULY 19, 2023
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce.
Martech
JULY 19, 2023
HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Here are the updates relevant for managers: Content assistant in additional tools (beta) Conversations Inbox HubSpot Sales Chrome Extension for Gmail Mobile AI sales email generation (iOS only) Page title and meta description generation Generate and edit content for blogs, websites, landing pages, knowledge base articles, and marketing email Slash and highli
Hootsuite
JULY 19, 2023
You know how the right neighborhood can sell a house? Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze.
Orbit Media Studios
JULY 19, 2023
These are some of the biggest challenges/opportunities for content marketers: See the performance of content in various channels Use that data to inform decisions about what to publish Align topics with promotion channels The best tools for these jobs are very powerful, but they’re new to a lot of people, so doing this kind of content analysis feels daunting.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
JULY 19, 2023
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and accumulated over 147 million likes from various viral videos.
Hootsuite
JULY 19, 2023
Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Or, sometimes, it can be like opening the floodgates to the Sahara Desert. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. This article will help recruiters and hiring managers know how to leverage social media platforms to source and attract top talent.
Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Hubspot Marketing
JULY 19, 2023
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Rock Content
JULY 19, 2023
At WriterAccess , Rock Content ’s content marketplace, our primary objective is to empower our clients with the ability to create exceptionally high-quality content. With the introduction of the AI Content Wizard , we’ve unlocked a new level of productivity. We’ve been closely monitoring the exciting developments in AI that can boost productivity and transform content creation.
Search Engine Land
JULY 19, 2023
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being able to work directly with Microsoft on Performance Max campaigns will also give advertisers more transparency and detail into that asset level of
Search Engine Journal
JULY 19, 2023
GA4 is here and there are essential reports for SEO measurement and reporting to know. Here are the reports you need to get familiar with The post Essential GA4 Reports You Need To Measure Your SEO Campaigns appeared first on Search Engine Journal.
Search Engine Land
JULY 19, 2023
Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. For the first time, you can search the Template Browser via category, making the Meta-owned platform far simpler to navigate. You will also now have access to more editing capabilities than ever before as the platform has made it less time-consuming to customise templates.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Spiralytics
JULY 19, 2023
When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. Many brands prefer WordPress for its user-friendliness and low costs, so it’s perfect for both small and large businesses. However, keep in mind that WordPress is a CMS (content management system). This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results.
Search Engine Land
JULY 19, 2023
Google is removing support for the related search operator , a special search command where Google can tell you what other websites are related to another site. Danny Sullivan, Google’s Search Liaison, confirmed via Twitter the related search operator is going away, saying: “It hasn’t really worked that well for some time, as in some cases, the information was dated.” What is the related search operator.
CMO Network
JULY 19, 2023
Unfortunately, most of the time when brands are publishing this imagery, they aren’t aware of the negative impact it has on potential customers, and ultimately their b.
Search Engine Land
JULY 19, 2023
Are you looking for new ways to save time doing research and competitive analysis? Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JULY 19, 2023
ChatGPT Plus users can now enjoy an expanded limit of 50 messages every three hours on the GPT-4 model, enhancing conversation depth. The post OpenAI Increases GPT-4 Message Cap To 50 For ChatGPT Plus Users appeared first on Search Engine Journal.
Search Engine Land
JULY 19, 2023
Google Ads can be useful for nonprofits, particularly for driving donations. Many nonprofits limit themselves to a Google Grants account. Usually, they are worried they won’t have the necessary budget. But that’s a mistake – one that can stop now. Here are some lessons you can apply to your own nonprofit based on the advertising journey of one of our nonprofit clients.
Search Engine Journal
JULY 19, 2023
Twitter is about to launch new features for Verified Organizations to post jobs listings to Twitter profiles. The post Twitter To Launch Job Listings For Verified Organizations appeared first on Search Engine Journal.
CopyBlogger
JULY 19, 2023
As the volume of content output increases, it’s becoming more difficult to capture attention, which also means that the value. Continue Reading The post How to Make Money With SEO (With Examples) appeared first on Copyblogger.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
JULY 19, 2023
Apple is reportedly developing its own AI chatbot, "Apple GPT," to compete with big tech companies and many productivity tools in the App Store. The post Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals appeared first on Search Engine Journal.
Orbit Media Studios
JULY 19, 2023
By Andy Crestodina These are some of the biggest challenges/opportunities for content marketers: See the performance of content in various channels Use that data to inform decisions about what to publish Align topics with promotion channels The best tools for these jobs are very powerful, but they’re new to a lot of people, so doing this kind of content analysis feels daunting.
ConsumerTalk
JULY 19, 2023
What is brand voice? It is your brand’s personality. It’s found on your social media accounts, on your website, and in the way that you manage customer service. If your company is a story, your brand voice is the main character, allowing customers to relate to your company and its journey.
Lusha
JULY 19, 2023
Value propositions and positioning statements are the beating heart of your branding. All of your efforts–whether you’re sales or marketing–come down to connecting your product with these powerful words. Ultimately, your value proposition and positioning statements determine how your market sees you, how you are different, and who should be your customer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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