Mon.Feb 24, 2025

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Personalize your marketing without compromising privacy by Edna Chavira

Martech

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.orgs upcoming webinar, Balancing Personalization and Privacy , to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data integration across large o

Marketing 103
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7 (New) Laws for Content Marketing Success

Content Marketing Institute

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Law 110
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How Fractional Professionals Create Value Beyond Their Role

yorCMO

Discover how fractional professionals act as leadership multipliers by creating lasting organizational impact beyond their role.

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Top 10 Tips to Transform Project Management in Small Businesses

Aspiration Marketing

One of the most prevalent issues in small business progress is the lack of structure, discipline, and organization. Even with the resources and talent, small companies struggle to meet their targets. On average, only 29% of organizations are good at finishing projects on time, so one can deduce how much small companies achieve. Without a clear structure and fitting helping tools, tasks become overwhelming, deadlines are missed, and productivity suffers.

Transform 164
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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What is the R programming language, and how is it used in marketing?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.

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Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

Hubspot Marketing

If you build it, they will come worked well in "Field of Dreams. But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually good for? How does it work in a business environment? And can it save me time, or am I going to rewrite absolutely everything it produces?

Transform 110

More Trending

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I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Buffer Marketing

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online. This is why I often advise aspiring Instagram creators and social media marketers to experiment.

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AI agents offer a glimpse into a potentially simplified future

Martech

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.

Transform 100
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Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Hubspot Marketing

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? Theyve all sought out todays guest as a consultant. But todays master is actually not a master of marketing at all. In fact, hes never worked a day in marketing. But he literally wrote the book on interactive performance. And as marketing leaders pour big budgets into branded experiences, live events, and interactive brand activations, youre going to want to hear what he has to

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Social media archiving: How government and regulated industries stay compliant

Hootsuite

Social media archiving is a critical component of compliance planning for government agencies, financial institutions, healthcare providers, and other regulated industries. It ensures that public communications are preserved, accessible, and secure protecting organizations from legal risks, audits, and reputational harm. Social channels are a forum for communicating with constituents and the general public.

Law 94
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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When Robots Care More: The Evolution of Human Empathy

Businesses Grow

“The most human company wins.” If I ever had something close to a “catch phrase,” it’s probably this. I use these words to end most of my speeches. It is the central theme of my Marketing Rebellion book. Of the millions of words I have written, this is the only phrase I have trademarked. But I had to pause this week and wonder if it’s still true.

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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers.

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How to create an effective customer experience strategy

SmartBrief - Marketing

Think about the last time you chose one service over another. Was your decision driven by price, product quality, or convenience? No matter the reason, the overall experience was likely the deciding factor. Isnt it? When done right, it fosters trust, loyalty, and advocacy. However, when neglected, it drives customers to competitors, increasing churn and acquisition costs.

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'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing

Hubspot Marketing

When I think of B2B marketing , rock n roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. That kind of experience gives me the charisma to go out there and tell an industry like B2B, 'Hey, you're boring,' he says.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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How to Use Hashtags Effectively in 2025

Marketing Insider Group

Hashtags shape conversations, boost visibility, and drive engagement. Social platforms continue to refine how they categorize and prioritize content, making a strong hashtag strategy essential. Trends shift, algorithms update, and audience behaviors change, requiring a fresh approach each year. Understanding how to use hashtags effectively in 2025 keeps posts relevant and discoverable.

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Data-driven decisions start with effective intake forms

Martech

Im all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. Your intake form is critical to this process after all, garbage in, garbage out applies to operational data, too. Marketers must structure intake to capture the right inputs to tell a compelling data story beyond just KPIs and targets.

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What Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?

Tiecas

While writing this blog, I Googled my titleWhat Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?and saw an AI Overview as part of Googles Search Generative Experience (SGE). This is a prime example of how AI-driven overviews are reshaping the way your technical audience searches for answers.

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How to Streamline Inventory Management for Small Businesses

Marketing Insider Group

Successfully managing a small business is like walking a tightrope. You must carefully balance priorities such as spending, marketing, innovation, and the customer experience to boost profitability and grow your business. However, on average, businesses lose up to 11% of their annual revenue due to poor inventory management, mainly through overstocking and stockouts.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.