Mon.Feb 24, 2025

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Personalize your marketing without compromising privacy by Edna Chavira

Martech

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.orgs upcoming webinar, Balancing Personalization and Privacy , to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data integration across large o

Marketing 105
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I Can’t Get Enough of Instagram Trial Reels — Here’s How I Use Them for Best Results

Buffer Marketing

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. Your followers (and potential followers) are human, after all, and there is so much nuance in the way folks behave online. This is why I often advise aspiring Instagram creators and social media marketers to experiment.

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What is the R programming language, and how is it used in marketing?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing? R is a programming language and software environment primarily used for statistical computing and data analysis.

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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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AI agents offer a glimpse into a potentially simplified future

Martech

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology.

Transform 101

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5 underrated tools to boost your B2B PPC performance

Martech

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. To stay ahead, you need the right external tools.

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7 (New) Laws for Content Marketing Success

Content Marketing Institute

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Law 110
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Data-driven decisions start with effective intake forms

Martech

Im all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. Your intake form is critical to this process after all, garbage in, garbage out applies to operational data, too. Marketers must structure intake to capture the right inputs to tell a compelling data story beyond just KPIs and targets.

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How Fractional Professionals Create Value Beyond Their Role

yorCMO

Discover how fractional professionals act as leadership multipliers by creating lasting organizational impact beyond their role.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Top 10 Tips to Transform Project Management in Small Businesses

Aspiration Marketing

One of the most prevalent issues in small business progress is the lack of structure, discipline, and organization. Even with the resources and talent, small companies struggle to meet their targets. On average, only 29% of organizations are good at finishing projects on time, so one can deduce how much small companies achieve. Without a clear structure and fitting helping tools, tasks become overwhelming, deadlines are missed, and productivity suffers.

Transform 161
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Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

Hubspot Marketing

If you build it, they will come worked well in "Field of Dreams. But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually good for? How does it work in a business environment? And can it save me time, or am I going to rewrite absolutely everything it produces?

Transform 110
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When Robots Care More: The Evolution of Human Empathy

Businesses Grow

“The most human company wins.” If I ever had something close to a “catch phrase,” it’s probably this. I use these words to end most of my speeches. It is the central theme of my Marketing Rebellion book. Of the millions of words I have written, this is the only phrase I have trademarked. But I had to pause this week and wonder if it’s still true.

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Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Hubspot Marketing

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? Theyve all sought out todays guest as a consultant. But todays master is actually not a master of marketing at all. In fact, hes never worked a day in marketing. But he literally wrote the book on interactive performance. And as marketing leaders pour big budgets into branded experiences, live events, and interactive brand activations, youre going to want to hear what he has to

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to create an effective customer experience strategy

SmartBrief - Marketing

Think about the last time you chose one service over another. Was your decision driven by price, product quality, or convenience? No matter the reason, the overall experience was likely the deciding factor. Isnt it? When done right, it fosters trust, loyalty, and advocacy. However, when neglected, it drives customers to competitors, increasing churn and acquisition costs.

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'They Need a Little Rock n' Roll': How the Ad Suite Formula Shakes Up B2B Marketing

Hubspot Marketing

When I think of B2B marketing , rock n roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. That kind of experience gives me the charisma to go out there and tell an industry like B2B, 'Hey, you're boring,' he says.

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How to Use Hashtags Effectively in 2025

Marketing Insider Group

Hashtags shape conversations, boost visibility, and drive engagement. Social platforms continue to refine how they categorize and prioritize content, making a strong hashtag strategy essential. Trends shift, algorithms update, and audience behaviors change, requiring a fresh approach each year. Understanding how to use hashtags effectively in 2025 keeps posts relevant and discoverable.

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What Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?

Tiecas

While writing this blog, I Googled my titleWhat Manufacturing Marketing Strategies Are Most Effective for Technical Audiences?and saw an AI Overview as part of Googles Search Generative Experience (SGE). This is a prime example of how AI-driven overviews are reshaping the way your technical audience searches for answers.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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How to Streamline Inventory Management for Small Businesses

Marketing Insider Group

Successfully managing a small business is like walking a tightrope. You must carefully balance priorities such as spending, marketing, innovation, and the customer experience to boost profitability and grow your business. However, on average, businesses lose up to 11% of their annual revenue due to poor inventory management, mainly through overstocking and stockouts.