CMO Network

MAY 11, 2023

A 4-step strategy for determining and influencing marketing investment.

Influencer Marketing 88

Influencer Marketing Marketing Marketers CMO 88

Aspiration Marketing

MAY 11, 2023

Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.

Marketing 219

Marketing Marketers Promotion 219

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

Branding 130

Branding Transform Thought Leadership Advertising 130

Search Engine Journal

MAY 11, 2023

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal.

129

129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

MAY 11, 2023

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

User-Generated 125

User-Generated Price Education SEO 125

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Transform 122

Transform Marketing Marketers Analytics 122

Content Marketing Institute

MAY 11, 2023

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Marketing 117

Marketing Marketers 117

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally.

Price 116

Price SEO eBook Succession Management 116

Search Engine Journal

MAY 11, 2023

Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search Engine Journal.

SEO 112

SEO 112

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Product 104

Product Customer loyalty Advertising Advertisers 104

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

MAY 11, 2023

Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on Search Engine Journal.

SEO 110

SEO 110

Search Engine Land

MAY 11, 2023

“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be at all receptive to YouTube Ads – they may simply choose to abandon watching a video or, more drastically, ditch the entire platform.

User-Generated 103

User-Generated Branding 103

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Don’t worry. You’re not alone! Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. Especially ones that your audience will love and engage with. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing.

Fashion 103

Fashion Food Entertainment Education 103

Search Engine Land

MAY 11, 2023

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google.

Search Marketers 101

Search Marketers User-Generated Marketing Marketers 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.

Law 99

Law Non-Profit Energy Advertising 99

Search Engine Land

MAY 11, 2023

It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential and the types of results you can generate. Link earning: What it is and how it differs from link building I’ve been building links for over 20 years, and I can tell you that it never gets easier. From shotgun outreach to guest post writing.

SEO 99

SEO Thought Leadership PR Fashion 99

ConsumerTalk

MAY 11, 2023

Making your marketing strategy more consumer-driven has proven advantages for your brand. BIA Kelsey's research shows that 61% of small and medium-sized business revenue comes from repeat consumers. Furthermore, the National Law Review found it can cost up to five times more to acquire new consumers than it does to keep current ones.

Marketing Strategy 98

Marketing Strategy Law Marketing Marketers 98

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

Whitepaper 98

Whitepaper Digital Marketing SEO Marketing 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Social Media Examiner

MAY 11, 2023

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? In this article, you’ll discover how to target visitors to your website organically with emails. Why Email Still Wins in 2023 The idea of owning your audience is getting rarer for online marketers. Facebook […] The post Targeting Website Visitors With Emails: How to Use Email Retargeting appeared first on Social Media Examiner.

Product 93

Product Social Media Marketing Marketing Marketers 93

Search Engine Land

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 94

Gen Z Transform Customer Millennials 94

Hootsuite

MAY 11, 2023

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantl

Social Media Marketing 90

Social Media Marketing Management Place Product 90

Rock Content

MAY 11, 2023

The primary goal of marketing is conversion. There are a lot of secondary goals, such as brand recognition, but companies don’t survive unless people buy their products or services. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to sales on websites.

Transform 90

Transform User-Generated Shipping Price 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

MAY 11, 2023

Delivering an amazing customer experience starts at the top with customer-focused leadership. Great leaders shape culture and increase revenue. But they have to be totally focused on customers.

Customer 88

Customer CMO 88

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 86

Gen Z Transform Customer Millennials 86

Rock Content

MAY 11, 2023

Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has become their target. The unpopular changes promoted by Elon Musk at the helm of the company are leading many users to abandon the blue bird – or they are at least planning to do so. According to a 2022 study, the prediction is that about 32 million users will leave Twitter by 2024.

User-Generated 86

User-Generated Place Digital Marketing Promotion 86

Kuno Creative

MAY 11, 2023

A great website does a lot of things for your business: it establishes your brand credibility, it attracts prospects who are interested in your offerings and it lubricates the sales flywheel. Effective lead generation-focused web design isn’t just important for the overall customer experience, though. It can transform a floundering site into a powerful lead generation machine, cultivating interest and propelling potential customers towards your solution.

Transform 85

Transform Customer Branding 85

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced. But there is one segment I’ve avoided, and always will — luxury brand marketing.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Rock Content

MAY 11, 2023

Only around 50 percent of all nonprofit organizations are ultimately successful. And while there are many reasons why a nonprofit might fail, poor or incomplete marketing strategies factor into the mix. Here’s what digital marketers need to know about implementing a successful SEO strategy for nonprofits. Download this post by entering your email below Do not worry, we do not spam.

SEO 83

SEO User-Generated Social Media Marketing Promotion 83

Search Engine Journal

MAY 11, 2023

Learn more about YouTube's strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z appeared first on Search Engine Journal.

Gen Z 81

Gen Z Advertising Advertisers 81

Rock Content

MAY 11, 2023

If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? The answer is that you have to measure your success rate. When you are creating content like website pages and blogs, it can seem a bit subjective. The truth is that content success is measurable. A content marketing report is a bit like a report card from a school.

Content Marketing 81

Content Marketing Key Performance Indicator B2C Marketing 81

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding