Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. So why is it so popular? The reason is simple. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.
Aspiration Marketing
JANUARY 10, 2023
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
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Social Media Examiner
JANUARY 10, 2023
Do you want more reach with your Facebook posts? Wondering what types of organic content Facebook favors? In this article, you’ll discover content ideas that work with Facebook. What Is the Widely Viewed Content Report for Facebook? From analyzing your organization’s own Facebook marketing results to reviewing competitors’ pages, you have plenty of opportunities to […].
Hootsuite
JANUARY 10, 2023
Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Yup — users may no longer need to upload a screenshot of text or create extraordinarily long Twitter threads if they want to say something a bit longer than 280 characters. Keep reading to learn more about Twitter Notes’ potential and how it stacks up to alternatives like TwitLonger and Twitter threads.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
JANUARY 10, 2023
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.
Aspiration Marketing
JANUARY 10, 2023
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
JANUARY 10, 2023
Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. Continue Reading. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger.
Marketing Insider Group
JANUARY 10, 2023
The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). With so much money pouring into the world of online marketing, it’s important for marketing professionals to maintain control over their budgets and strategies
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Ultimately, it becomes hard to realize expected returns on investment. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization.
Hubspot Marketing
JANUARY 10, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January ? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY January,” a campaign showing the various ways the Tito's DIY January kit can be used around the house, served with a splash of humor.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
JANUARY 10, 2023
Ginny Marvin, Google's Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, "PMax isn't 'favored' over Search.
Hubspot Marketing
JANUARY 10, 2023
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis , GDP actually grew slightly at 2.6% in Q3.
David Meerman Scott
JANUARY 10, 2023
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
Search Engine Land
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JANUARY 10, 2023
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot's accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 10, 2023
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps.
Search Engine Land
JANUARY 10, 2023
As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency. In case you haven’t heard, the economy has been struggling (that’s a joke).
Search Engine Roundtable
JANUARY 10, 2023
Google's John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or lower in quality in the eyes of Google Search.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Scoop.it!
JANUARY 10, 2023
When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph.
Martech
JANUARY 10, 2023
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.
AWeber
JANUARY 10, 2023
The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.". In these last days before Revue shuts down , you need to find a new home for your newsletter. AWeber is the best choice.
Martech
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Sachs Marketing Group
JANUARY 10, 2023
Social media has proven to be the Internet’s “killer app” – the application that drove mass adoption across populations all over planet Earth, making it the world’s most influential invention since the printing press and putting social media on the same pedestal as global relevance and saturation as televised news and public radio. . So, Why is social media important for your business?
Search Engine Journal
JANUARY 10, 2023
Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To Help You Dominate Your Competition As A Beginner SEO appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 10, 2023
Here is a recap of what happened in the search forums today.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Many Chat
JANUARY 10, 2023
If you’re looking for smart ways to grow your ROI and your customer database, then take a leaf out of Centro Médico Eternal’s book. Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing , Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat.
Hubspot Marketing
JANUARY 10, 2023
Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? Unfortunately, virality is more of an art than a science.
Search Engine Land
JANUARY 10, 2023
There are many times during the lifecycle of your website that you will need an expert SEO. If you don’t enlist the help of a true professional for the following five scenarios, you are risking rankings, traffic and revenue in 2023: Site redesigns. Deep analysis. Ranking for highly competitive terms. Navigating changes to Google. Technical SEO. 1. Site redesigns.
Search Engine Roundtable
JANUARY 10, 2023
Google Search has a feature named "instances" that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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