Martech
DECEMBER 18, 2024
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why.
Spiralytics
DECEMBER 18, 2024
TikTok’s rapid growth in the Philippines has made it one of the most powerful platforms to reach and engage with a dynamic audience. With over 56.1 million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers.
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Customers.ai
DECEMBER 18, 2024
Youve nailed it. You’re using Customers.ai to identify those anonymous visitors sneaking around your site. You know whos there, where theyve been, and maybe even what caught their eye. Big win, right? Well, kind of. Identifying your anonymous visitors is just step one. The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert
Duct Tape Marketing
DECEMBER 18, 2024
Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Customers.ai
DECEMBER 18, 2024
Its almost 2025 and that means its time to forget flashy designs, animated GIFs, and emails that look like they belong in a magazine. Plain text emails are in! Wait, what? Are plain text emails back? Last week at DTC Next @Melanie_Balke talked about using plain text emails. Today's @DTCNewsletter also hits on plain text emails. Have we come full circle?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
DECEMBER 18, 2024
Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Unlike organic tactics, paid media delivers measurable, immediate results, amplifying your message across multiple platforms. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.
OnDemand CMO
DECEMBER 18, 2024
As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. The landscape is evolving fastdriven by AI, shifting buyer expectations, and the increasing demand for efficiency. If weve learned anything over the past few years, its this: the businesses that thrive are the ones that arent afraid to adapt, evolve, and make bold moves.
SocialPilot
DECEMBER 18, 2024
On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Stories and Reels are different in their reach. They engage different audiences on the platform and different consumers in your sales funnel.
Martech
DECEMBER 18, 2024
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Welcome Software
DECEMBER 18, 2024
If you work in a small business, we don't have to tell you twice about the common pain points in marketing. but we're going to anyway. Limited resources, tight budgets and complex workflows leave you feeling pretty overwhelmed when you're supposed to be juggling multiple tasks at once, creating compelling and engaging content, and tracking performance. all at the same time.
verse.ai
DECEMBER 18, 2024
How to improve lead generation to customer engagement and book more appointments, based on 2024 Verse data In todays ever-evolving, highly-competitive landscape, its crucial to stay on top of current trends in customer engagement, preferences, and behavior. With lead generation laws set to change in early 2025 , things are about to get even harder for sales and marketing teams.
Hubspot Marketing
DECEMBER 18, 2024
Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other.
SocialPilot
DECEMBER 18, 2024
Running a small business is tougher than ever, with owners juggling endless challenges to stay afloat and solidify their presence among customers. If theres one thing that can help you stand out and build trust with both existing and potential customers, its customer reviews. Reviews, especially those on your Google listing, are invaluable feedback from your customers that improves your businesss reputation. 91% people read online reviews before making a purchase.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Buffer Marketing
DECEMBER 18, 2024
You can now generate AI images and share them across your social platforms with Buffer – all thanks to Apple Intelligence and their new Image Playground app. Imagine having a creative assistant to turn your ideas into graphics in seconds. That's Image Playground in a nutshell. It's a simple way to generate unique images by describing what you want to see.
Martech
DECEMBER 18, 2024
Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV ads they see, according to a recent study by Samsung Ads. This behavior will carry through the rest of the holiday season as Salesforce forecasts a high volume of mobile shopping.
Six & Flow
DECEMBER 18, 2024
Recruitment leaders like you face a tough challenge: managing the growing demand for top talent while ensuring a seamless candidate experience. With thousands of applications to sift through, tight deadlines, and the added pressure of filling difficult-to-hire roles, your team is stretched thin. But the journey doesnt stop at shortlisting candidates.
Martech
DECEMBER 18, 2024
Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
DECEMBER 18, 2024
77% of consumers make purchases based on brand name alone. But what happens when your brand starts to show its age or no longer reflects your company's values? That's where rebranding comes in. When done right, rebranding can be a game-changer for SMBs looking to attract new customers, increase brand loyalty, and achieve sustainable growth.
Content Marketing Institute
DECEMBER 18, 2024
Instagram ended hashtag following this week. Some experts say its time to rethink your brands hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
Unbounce
DECEMBER 18, 2024
/ A/B Testing Funnel testing 101: How to optimize your funnels with A/B tests By Josh Gallant. Updated on December 18, 2024. 12 min read What do you focus on when youre A/B testing? Attracting customers? Encouraging click-throughs? Or do you go a bit more broad and try and optimize conversions across the board? These are all great things to testbut what about testing elements throughout your conversion funnel?
Spiralytics
DECEMBER 18, 2024
TikTok’s rapid growth in the Philippines has made it one of the most powerful platforms to reach and engage with a dynamic audience. With over 56.1 million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Six & Flow
DECEMBER 18, 2024
Managing customer relationships isnt as simple as it used to be. Customers expect personalised experiences, sales teams need actionable insights, and marketing wants to stay a step ahead of the competition. This is where integrating AI into your CRM comes in.
yorCMO
DECEMBER 18, 2024
The post How to Build Sustainable Growth From Product-Market Fit to Market Leadership appeared first on yorCMO.
SocialPilot
DECEMBER 18, 2024
People often check existing customer reviews on Yelp and Google Reviews before trying new products and services, specifically from local businesses. Both platforms are incredible and inform prospective customers a lot about any business. But which one should you use to enhance your business presence: Yelp or Google reviews? This blog will thoroughly explore the various aspects of both Yelp and Google reviews to guide you on how to utilize both of these platforms effectively.
Businesses Grow
DECEMBER 18, 2024
The AI Revolution isn’t just about creating new tools it’s about transforming how we learn, understand, and interact with information. And that’s exactly why NotebookLM has become the darling of the AI research community. As someone who’s spent decades observing how technology reshapes human behavior, it’s been fun for me to experiment with this new application.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Buffer Marketing
DECEMBER 18, 2024
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced turning point, making it difficult to imagine what would come next.
DirectMail2.0
DECEMBER 18, 2024
Direct mail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of direct mail marketing in 2025. Some key trends that our experts discuss include: The Era of Hyper-Personalization: Deliver campaigns that feel uniquely tailored to each recipient, driving deeper connections and stronger engagement.
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