Thu.Jun 05, 2025

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Leveraging LinkedIn and Paid Advertising for Targeted Lead Generation

Aspiration Marketing

Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.

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The Essential Summer Reading List for B2B Marketers and Professionals

Trade Press Services Newsletter

The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.

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Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson

Search Engine Journal

With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.

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Feel or fail. Why emotional ads will always beat persuasive ones

The Drum

It is a marketer’s folly to overplay how rational our decision-making really is. System1’s Andrew Tindall argues that the heart, not the head, runs the show and explains how to craft more effective advertising. “Only art can make you feel, and only feeling can make you act.” Bill Bernbach said that, but I’m guessing he never pre-tested an ad with procurement’s boot on his neck.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Google AI Mode Introduces Data Visualization For Finance Queries via @sejournal, @MattGSouthern

Search Engine Journal

Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.

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When SEO Can Be A Brand Health Signal via @sejournal, @TaylorDanRW

Search Engine Journal

Subtle shifts in branded search behavior can signal deeper issues with trust, product quality, or messaging. The post When SEO Can Be A Brand Health Signal appeared first on Search Engine Journal.

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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Sprout Social

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

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Google Shares Details Behind AI Mode Development via @sejournal, @MattGSouthern

Search Engine Journal

Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know. The post Google Shares Details Behind AI Mode Development appeared first on Search Engine Journal.

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What Is Short Form Content & Why Should You Use It?

Neil Patel

Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit through a 10-hour movie (though you’d be hard-pressed to find one ). But you’d happily spend the day binge-watching an entire season of Severance. You’d spend the same amount of time watching, but the latter sounds way more appealing, right? Why is that?

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Effective Marketplace SEO Is More Like Product Growth via @sejournal, @Kevin_Indig

Search Engine Journal

Marketplaces win when SEO is baked into the product. Kevin Indig breaks down what’s working, and what AI will eat next. The post Effective Marketplace SEO Is More Like Product Growth appeared first on Search Engine Journal.

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Bader Rutter CEO wants to retire B2B v B2C debate: ‘Marketing is marketing’

The Drum

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. David Jordan doesn’t fit the stereotype of the punchy ad exec. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises.

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Get Unstuck with Your Marketing

Marketing Sherpa

Watch a dynamic webinar replay that tackles one of the toughest challenges in business: getting unstuck in your marketing efforts. In this engaging SCORE webinar session taught by Daniel Burstein, you’ll learn to overcome obstacles by examining real-life examples and interactive approaches. It’s a concise exploration of how small changes can spark big results.

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How WeightWatchers tipped the scales with a GLP-1 pivot

The Drum

When it rebranded as WW, it looked like the writing was on the wall for WeightWatchers. BBD Perfect Storm Health’s Nick Dutnall believes the brand has seized relevance through its latest push into pharmaceuticals. When WeightWatchers rebranded to WW in 2018, the brand adopted a new slogan: ‘Wellness That Works’. Seven years later, that slogan feels less like a tagline and more like a strategic manifesto, especially in light of the brand’s collaboration with CheqUp, a leading provider of GLP-1 (G

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Google Ads API Version 20 Now Available

Search Engine Roundtable

Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.

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Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Martech

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

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Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter via @sejournal, @martinibuster

Search Engine Journal

Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter appeared first on Search Engine Journal.

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Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs

Search Engine Roundtable

Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Here’s how this CMO is trying to revive the Topshop brand

The Drum

Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it. Today, Moses Rashid has the job every millennial will envy. Can he pull off the brand comeback of the decade? Topshop’s magic was its ability to appeal to everyone. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop,

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WordPress Shares How AI May Play Stronger Role In Web Publishing via @sejournal, @martinibuster

Search Engine Journal

WordPress plans to support AI agents and publishers by exposing tools, content, and interactivity to external systems. The post WordPress Shares How AI May Play Stronger Role In Web Publishing appeared first on Search Engine Journal.

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Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline

Search Engine Roundtable

Bloomberg's Emily Chang interviewed Google's CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced. It goes across AI, search, the monopoly case and more.

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From FBI fatigues to fitness icons, how 5.11 is taking tactical gear to the masses

The Drum

We catch up with the apparel company’s brand boss, Eric Katzenberg, to hear how it is expanding into lifestyle without abandoning its military, law enforcement and public safety personnel audience. When Eric Katzenberg says he knows the 5.11 brand inside out, he’s not kidding. As head of brand and storytelling at the tactical apparel company, he has not only led its marketing strategy, he also volunteers as a reserve deputy sheriff in Orange County.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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WordPress Performance Team Releases New Plugin via @sejournal, @martinibuster

Search Engine Journal

WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search Engine Journal.

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Jake Shane stars in CeraVe campaign with brand mascot Sarah V

The Drum

The influencer and comedian surprised unsuspecting shoppers at a pharmacy who were looking for the brand. CeraVe senior vice-president of marketing explains why it is leaning into its “GOAT” status and how mascots play a vital role. It has been the year of the brand mascot, and CeraVe is getting in on the action. Social media feeds are awash with character-driven campaigns from the likes of McDonald’s Grimace to DuoLingo’s Duo the Owl.

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Drop In Google Indexing Less Since Late May 2025?

Search Engine Roundtable

Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted to share these reports with you.

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From airwaves to AI: Monday.com’s Luis Clark on why better workflow is best creative tool you’re not using

The Drum

We caught up with Monday.com’s Luis Clark at the ANA Masters of B2B Marketing conference, where the former radio exec turned go-to-market leader explained how better workflow can save your sanity, boost your margins – and finally get creatives to love process. Luis Clark doesn’t come from software. He comes from radio. Thirty years in it, to be exact - starting as a presenter, then moving into management, then commercial strategy, change leadership, and eventually rebranding and scaling entire n

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Daily Search Forum Recap: June 5, 2025

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its explicit search ranking algorithm to target sites hiding explicit videos.

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When HFSS regulations hit, brand engagement will prove key

The Drum

Constraint breeds opportunity, says Alessandro Camaioni of Momentum Worldwide. So, with upcoming regulations on advertising ‘unhealthy’ foods, brands should rethink how they create connection with their consumers. When UK regulators confirmed an expanded set of HFSS media and promotional restrictions for January 2026 – affecting products that are high in fat, salt, and sugar – the collective response from marketing departments was predictable: panic, followed by a frantic race to reformulate.

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Flawlessly Execute Your Next B2B Marketing Campaign

SMA Marketing

An effective B2B marketing campaign includes strategic planning, creative thinking, and detailed execution. Whether you’re tasked with launching a new product, expanding into new markets, or strengthening your brand presence, you need a plan that helps your next B2B marketing campaign deliver exceptional results. Before launching your next digital marketing campaign, spend a few minutes.