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Are you targeting the right audience or just an audience? The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. These tools enable you to target your ideal audience with accuracy, transforming potential challenges into growth opportunities.
The summer season has a way of nudging us to hit refresh on calendars, goals, and even mindsets. For some, its a busy season packed with travel and family activities. For others, its a slower pace that makes space for personal and professional reflection. Either way, its the perfect time to invest in personal development. Summer Reading Standouts Summer reading isnt just for overachieving students.
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.
It is a marketer’s folly to overplay how rational our decision-making really is. System1’s Andrew Tindall argues that the heart, not the head, runs the show and explains how to craft more effective advertising. “Only art can make you feel, and only feeling can make you act.” Bill Bernbach said that, but I’m guessing he never pre-tested an ad with procurement’s boot on his neck.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.
What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.
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What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet.
Subtle shifts in branded search behavior can signal deeper issues with trust, product quality, or messaging. The post When SEO Can Be A Brand Health Signal appeared first on Search Engine Journal.
You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.
Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know. The post Google Shares Details Behind AI Mode Development appeared first on Search Engine Journal.
Let’s say it’s a rainy Saturday, and you’re trying to figure out what to watch. You’d never choose to sit through a 10-hour movie (though you’d be hard-pressed to find one ). But you’d happily spend the day binge-watching an entire season of Severance. You’d spend the same amount of time watching, but the latter sounds way more appealing, right? Why is that?
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Marketplaces win when SEO is baked into the product. Kevin Indig breaks down what’s working, and what AI will eat next. The post Effective Marketplace SEO Is More Like Product Growth appeared first on Search Engine Journal.
The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people. David Jordan doesn’t fit the stereotype of the punchy ad exec. He’s measured, almost reserved, but sit him down at the ANA Masters of B2B Marketing and ask if he thinks B2B and B2C still matter as categories and the temperature rises.
Watch a dynamic webinar replay that tackles one of the toughest challenges in business: getting unstuck in your marketing efforts. In this engaging SCORE webinar session taught by Daniel Burstein, you’ll learn to overcome obstacles by examining real-life examples and interactive approaches. It’s a concise exploration of how small changes can spark big results.
When it rebranded as WW, it looked like the writing was on the wall for WeightWatchers. BBD Perfect Storm Health’s Nick Dutnall believes the brand has seized relevance through its latest push into pharmaceuticals. When WeightWatchers rebranded to WW in 2018, the brand adopted a new slogan: ‘Wellness That Works’. Seven years later, that slogan feels less like a tagline and more like a strategic manifesto, especially in light of the brand’s collaboration with CheqUp, a leading provider of GLP-1 (G
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.
Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.
Google has published official guidance on how to recover a website that is incorrectly filtered by the SafeSearch filter The post Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter appeared first on Search Engine Journal.
Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.
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Topshop was an icon of the British high street. In its mid-noughties heyday, it didn’t just reflect culture. It created it. Today, Moses Rashid has the job every millennial will envy. Can he pull off the brand comeback of the decade? Topshop’s magic was its ability to appeal to everyone. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop,
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We catch up with the apparel company’s brand boss, Eric Katzenberg, to hear how it is expanding into lifestyle without abandoning its military, law enforcement and public safety personnel audience. When Eric Katzenberg says he knows the 5.11 brand inside out, he’s not kidding. As head of brand and storytelling at the tactical apparel company, he has not only led its marketing strategy, he also volunteers as a reserve deputy sheriff in Orange County.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
WordPress has released a plugin that achieves smooth transitions between pages without the tradeoffs of Single Page Applications The post WordPress Performance Team Releases New Plugin appeared first on Search Engine Journal.
The influencer and comedian surprised unsuspecting shoppers at a pharmacy who were looking for the brand. CeraVe senior vice-president of marketing explains why it is leaning into its “GOAT” status and how mascots play a vital role. It has been the year of the brand mascot, and CeraVe is getting in on the action. Social media feeds are awash with character-driven campaigns from the likes of McDonald’s Grimace to DuoLingo’s Duo the Owl.
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted to share these reports with you.
We caught up with Monday.com’s Luis Clark at the ANA Masters of B2B Marketing conference, where the former radio exec turned go-to-market leader explained how better workflow can save your sanity, boost your margins – and finally get creatives to love process. Luis Clark doesn’t come from software. He comes from radio. Thirty years in it, to be exact - starting as a presenter, then moving into management, then commercial strategy, change leadership, and eventually rebranding and scaling entire n
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