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Register for the SMEI Bluesky Starter Pack and Get Promoted! Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. As a decentralized network focused on transparency and user control, Bluesky offers unique opportunities for sales and marketing professionals to stand out.
Instead of picking a favorite content child, we’ll just say this: short and long form content both play important roles in the world of digital marketing. While it may seem like shorter content has the starring role (how many 30-second TikToks have you watched today?) long form content can really dig into a subject (and convert social media users into paying customers, too).
Are your marketing efforts falling flat? Wondering how to build meaningful business relationships to help your business grow? In this article, you'll discover a step-by-step process for building genuine partnerships that benefit both parties and their shared audience. 4 Types of Scalable Strategic Partnerships to Consider Strategic partnerships extend far beyond short-term transactions, simple business […] The post Developing Strategic Partnerships That Scale With Less Effort appeared firs
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
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Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. Your products may be great, but sales don’t seem to flow more than a trickle. One potential reason why this might be happening is because you’re not tapping into the goldmine of social proof. Most people do their homework before buying. They’re googling reviews, asking friends, and scrolling through comments.
“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration.
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Integrating social media into CRM systems allows brands to create easy communication across channels for a more personalized and efficient approach to customer engagement.
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.
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Hey folks 👋 It’s been a very blue week in social — a Blue sky week, that is. We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Fun fact: I’m user number #562! Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in).
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
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Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.
Zeta Global’s stock price jumped 15% yesterday as the company issued a detailed rebuttal to a report critical of its financial practices. Shares closed at $25.4 Wednesday after opening at $22. Last week, short-seller Culper Research issued a report alleging the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growt
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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How to Ask The Right Questions Using Thoughtful Curiosity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dr. Amber L. Wright In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Amber L. Wright is a communication expert, coach, facilitator, and former communication professor.
Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. However, successful AI integration requires more than just buying the latest tools. It’s about assessing whether your business is prepared to transparently support, implement and sustain AI initiatives. This readiness checklist will guide you through the crucial areas to evaluate — ensuring your AI journey begins on solid ground. 1.
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic. Today, we’re launching a major update of Revive with: Full compatibility with Google Analytics 4 (GA4) Instant reports (no more 24-hour wait) More data filters for faster insights Mobile-optimized interface A short video walkthrough of the new Revive content refresh tool.
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Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! From email marketing to customer reviews to SEO, the possibilities are almost endless. But with so many choices, figuring out which ones are actually worth your time can be tricky. Here’s the thing – not every app is a perfect fit for every business. The key is finding the tools that match your specific goals.
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